{"id":110912,"date":"2026-02-05T10:35:57","date_gmt":"2026-02-05T15:35:57","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=110912"},"modified":"2026-02-05T10:36:07","modified_gmt":"2026-02-05T15:36:07","slug":"tracer-lhistoire-cossette-signe-pour-intact-assurance-une-campagne-nationale-pour-les-jo-dhiver","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/tracer-lhistoire-cossette-signe-pour-intact-assurance-une-campagne-nationale-pour-les-jo-dhiver\/","title":{"rendered":"Tracer l\u2019histoire : Cossette signe pour Intact Assurance une campagne nationale pour les JO d&rsquo;hiver"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/02\/Intact-x-Cossette-Image-den-te\u0302te-2560x1440-1-1024x576.jpg\" alt=\"\" class=\"wp-image-110919\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/02\/Intact-x-Cossette-Image-den-te\u0302te-2560x1440-1-1024x576.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/02\/Intact-x-Cossette-Image-den-te\u0302te-2560x1440-1-300x169.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/02\/Intact-x-Cossette-Image-den-te\u0302te-2560x1440-1-768x432.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/02\/Intact-x-Cossette-Image-den-te\u0302te-2560x1440-1-1536x864.jpg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/02\/Intact-x-Cossette-Image-den-te\u0302te-2560x1440-1-2048x1152.jpg 2048w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/02\/Intact-x-Cossette-Image-den-te\u0302te-2560x1440-1-1200x675.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>3 f\u00e9vrier 2026<\/p>\n<p><strong>\u00c0 l\u2019occasion des Jeux d\u2019hiver de Milano Cortina, Cossette signe pour Intact Assurance une campagne nationale qui souligne une nouvelle phase de son engagement envers le sport canadien. Pr\u00e9sente depuis plus de 20 ans aux c\u00f4t\u00e9s de la communaut\u00e9 du patinage de vitesse, Intact Assurance est maintenant partenaire national d\u2019\u00c9quipe Canada dans le cadre d\u2019un partenariat pluriannuel avec le Comit\u00e9 olympique canadien.\u00a0<\/strong><\/p>\n<p>Diffus\u00e9e du 2 au 22 f\u00e9vrier 2026, la campagne se d\u00e9ploie en t\u00e9l\u00e9vision, num\u00e9rique, affichage ext\u00e9rieur et \u00e0 travers des partenariats dont ceux avec CBC\/Radio-Canada, YouTube, Globe and Mail, La Presse et Pinterest. Intact Assurance y affirme son engagement \u00e0 long terme envers le sport canadien \u00e0 travers une s\u00e9rie de formats mettant en lumi\u00e8re des athl\u00e8tes commandit\u00e9\u00b7e\u00b7s par la marque, dont William Dandjinou (patinage de vitesse), Ella Shelton (hockey f\u00e9minin) et Laurie Blouin (planche \u00e0 neige).<\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/hUqP8LaxTrU?si=1s6jOQNu7XOMgS10\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Au c\u0153ur de cette offensive : un spot t\u00e9l\u00e9vis\u00e9 \u00e0 la r\u00e9alisation ambitieuse, capt\u00e9 gr\u00e2ce \u00e0 une combinaison de dispositifs de cam\u00e9ras mobiles donnant une perspective in\u00e9dite. La cam\u00e9ra suit les patineurs de vitesse au plus pr\u00e8s de l\u2019action, avant de plonger dans les sillons laiss\u00e9s sur la glace, une m\u00e9taphore qui retrace les souvenirs de l\u2019athl\u00e8te, de ses d\u00e9buts jusqu\u2019\u00e0 la sc\u00e8ne olympique.&nbsp;<\/p>\n<p>Pilot\u00e9e par Montr\u00e9al en collaboration avec la cr\u00e9ation \u00e0 Vancouver, cette initiative na\u00eet de la convergence d\u2019expertises compl\u00e9mentaires. Pour concr\u00e9tiser cette vision, Cossette s\u2019est entour\u00e9e de partenaires canadiens de renomm\u00e9e internationale, dont le r\u00e9alisateur Andrew De Zen et le directeur photo Oliver Millar.<\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/ICG3XVZYIHg?si=y9Uh178HMS5MlLG2\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>CR\u00c9DITS&nbsp;<\/strong><\/p>\n<p><strong>Annonceur : <\/strong>Intact Assurance<\/p>\n<p><strong>Client\u00b7e\u00b7s :<\/strong> Imen Zitouni, Marie-Pierre Leclerc, Evelyne Lepage, Mia Sarah Bergman, V\u00e9ronique Auger, Chlo\u00e9 Bibeau, Natascha Nobert-Laurin, Marie-Chantal Grondin, Martine Bouthillier, Amaryllis Boutin<\/p>\n<p><strong>Agence : <\/strong>Cossette<\/p>\n<p><strong>Cr\u00e9ation :<\/strong> Anne-Claude Ch\u00e9nier, Alexandre Gadoua, John Larigakis, Michael Pal, Fany Thourain, M\u00e9lanie Delisle, Simon Gr\u00e9goire, Etienne Chayer-Leclerc.&nbsp;<\/p>\n<p><strong>Strat\u00e9gie :<\/strong> Robyn Hutman<\/p>\n<p><strong>Produit :<\/strong> David Legendre, Laura Delamarre, Alexandra Zins<\/p>\n<p><strong>Contenu :<\/strong> Sophie Von Paschutka, Brendan Murphy<\/p>\n<p><strong>Production d\u2019agence : <\/strong>Septi\u00e8me (\u00c9milie Meunier, Katia Pellerin)<\/p>\n<p><strong>Production imprim\u00e9e \/ num\u00e9rique : <\/strong>Nathalie Desmeules, Marie-\u00c8ve Thibodeau, Eric Verrier, Daniel Cartier, Gianna Blasutto<\/p>\n<p><strong>Linguistique :<\/strong> Marc Grandmont, Emilie Robertson, Nathalie Fournier, Carol-Ann Savick<\/p>\n<p><strong>Agence m\u00e9dia :<\/strong> PHD&nbsp;<\/p>\n<p>Simon Dumont, Eve Aubry, Sabrina Dufresnes, Kenza Kettani,&nbsp;<\/p>\n<p><strong>Maison de production: <\/strong>Revolver Films (Luc Frappier), La Maison (Richard Ostiguy, St\u00e9phanie Beaudin)<\/p>\n<p><strong>R\u00e9alisation : <\/strong>Andrew De Zen&nbsp;<\/p>\n<p><strong>DOP: <\/strong>Oliver Millar&nbsp;<\/p>\n<p><strong>Postproduction :<\/strong> Chemistry (VFX), Outsider (montage)<\/p>\n<p><strong>Colorisation :<\/strong> BaconX (Sam Gilling)<br \/><strong>Musique :<\/strong> Bonaparte&nbsp;<\/p>\n<p><strong>Compositeur :<\/strong> Philip Calisto<\/p>\n<p><strong>Post production sonore :<\/strong> La Majeure (Mathieu Morin)<\/p>\n<p><strong>Maison de production: Septi\u00e8me <\/strong>(Fr\u00e9d\u00e9rick Quintal, Marc Desjardins, Erika Elizabeth Korzer, Marie-Luce Lessard, Anthony Gratton, Cameron Cale)<\/p>\n<p><strong>R\u00e9alisation : <\/strong>Eva Martinez<\/p>\n<p><strong>Photographie<\/strong> : Rapha\u00ebl Ouellet<\/p>\n<p><strong>Retouches photo<\/strong> : Visual Box, Trevor Gauthier<\/p>\n<p><strong>Recherches archives:<\/strong> Laurent K.Blais&nbsp;<\/p>\n<p><strong>Postproduction :<\/strong> Septi\u00e8me (Cyrielle Dumas),<strong> <\/strong>Loosefit<\/p>\n<p><strong>Coloration :<\/strong> Joseph Cadieux<strong>Post production sonore :<\/strong> Octave<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_110912\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  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Pr\u00e9sente depuis plus de 20 ans aux c\u00f4t\u00e9s de la communaut\u00e9 du patinage de vitesse, Intact Assurance est maintenant partenaire national d\u2019\u00c9quipe Canada dans le cadre d\u2019un partenariat pluriannuel avec le Comit\u00e9 olympique canadien. <\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_110912\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/tracer-lhistoire-cossette-signe-pour-intact-assurance-une-campagne-nationale-pour-les-jo-dhiver\/\"  data-item_title=\"Tracer l\u2019histoire : Cossette signe pour Intact Assurance une campagne nationale pour les JO d&#039;hiver\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/02\/Intact-x-Cossette-Image-den-te\u0302te-2560x1440-1-1024x576.jpg\"  data-item_date=\"2026-02-05T10:35:57-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":110919,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[230],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/110912"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=110912"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/110912\/revisions"}],"predecessor-version":[{"id":110920,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/110912\/revisions\/110920"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/110919"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=110912"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=110912"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=110912"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}