{"id":110951,"date":"2026-02-07T17:48:55","date_gmt":"2026-02-07T22:48:55","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=110951"},"modified":"2026-02-11T15:48:44","modified_gmt":"2026-02-11T20:48:44","slug":"a-fond-cossette-signe-la-nouvelle-identite-de-marque-de-brp","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/a-fond-cossette-signe-la-nouvelle-identite-de-marque-de-brp\/","title":{"rendered":"\u00c0 fond : Cossette signe la nouvelle identit\u00e9 de marque de BRP"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/02\/1.a-BRP-x-Cossette-Header-Image-2560x1440-1-1024x576.jpg\" alt=\"\" class=\"wp-image-110952\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/02\/1.a-BRP-x-Cossette-Header-Image-2560x1440-1-1024x576.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/02\/1.a-BRP-x-Cossette-Header-Image-2560x1440-1-300x169.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/02\/1.a-BRP-x-Cossette-Header-Image-2560x1440-1-768x432.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/02\/1.a-BRP-x-Cossette-Header-Image-2560x1440-1-1536x864.jpg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/02\/1.a-BRP-x-Cossette-Header-Image-2560x1440-1-2048x1152.jpg 2048w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/02\/1.a-BRP-x-Cossette-Header-Image-2560x1440-1-1200x675.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>6 f\u00e9vrier 2026<\/p>\n<p><strong>BRP d\u00e9voile <em>\u00c0 fond <\/em>(Get Moving), une identit\u00e9 de marque renouvel\u00e9e con\u00e7ue par Cossette et d\u00e9ploy\u00e9e par Cossette M\u00e9dia. Sa premi\u00e8re expression se manifeste en f\u00e9vrier dans le cadre du partenariat de diffusion de BRP pour les Jeux olympiques d\u2019hiver de Milan-Cortina 2026, en mettant en parall\u00e8le la puissance des v\u00e9hicules BRP et la performance humaine.<\/strong><\/p>\n<p>Avec cette initiative, Cossette renforce le lien entre les marques phares de BRP (Sea-Doo, Ski-Doo, Lynx, Can-Am et Rotax) et sa marque m\u00e8re, et profite d\u2019un contexte porteur pour accro\u00eetre la notori\u00e9t\u00e9 de l\u2019\u00e9cosyst\u00e8me tout en r\u00e9affirmant ses racines canadiennes. <\/p>\n<p>Pour souligner cet h\u00e9ritage, la campagne r\u00e9unit les voix embl\u00e9matiques du commentateur sportif Pierre Houde et du planchiste professionnel Craig McMorris, rassemblant ainsi l\u2019h\u00e9ritage des grandes voix du sport et la nouvelle g\u00e9n\u00e9ration d\u2019athl\u00e8tes d\u2019hiver.<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DUbFfIHDsLc\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Voir cette publication sur Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/DUbFfIHDsLc\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">Une publication partag\u00e9e par Cossette (@cossette.fr)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p>La diffusion, confi\u00e9e \u00e0 Cossette M\u00e9dia, s\u2019\u00e9tendra \u00e0 l\u2019\u00e9chelle nationale du 6 au 22 f\u00e9vrier. Elle comprend des messages publicitaires de 30 secondes pour la marque ombrelle et de 15 secondes pour les marques motrices, d\u00e9ploy\u00e9s sur CBC\/Radio-Canada, RDS, TSN et Sportsnet. S\u2019y ajoutent des formats de commandite soutenant les remises de m\u00e9dailles canadiennes ainsi qu\u2019un d\u00e9ploiement num\u00e9rique soutenu sur les plateformes de CBC\/Radio-Canada.<\/p>\n<p><strong>CR\u00c9DITS&nbsp;<\/strong><\/p>\n<p><strong>Annonceur : <\/strong>BRP<\/p>\n<p><strong>Client\u00b7e\u00b7s : <\/strong>Jos\u00e9e Perreault, Simon Cazelais, J\u00e9r\u00e9mi Doyon-Roch, Myl\u00e8ne Tremblay, Duda Gueiros, Jean-Pierre Laporte, Meredith Paquet-Montet, Mary-Jo Kruse<\/p>\n<p><strong>Agence : <\/strong>Cossette<\/p>\n<p><strong>Cr\u00e9ation : <\/strong>Anne-Claude Ch\u00e9nier, Louis-Philippe Tremblay, Mitch Duesling, Anton Garneau, Lionel Mich\u00e9e, M\u00e9lanie Delisle&nbsp;<\/p>\n<p><strong>Strat\u00e9gie : <\/strong>Michel-Alex Lessard, David Thomas, Nathan Pilot<\/p>\n<p><strong>Produit : <\/strong>Myriam Veilleux, Charles Foley<\/p>\n<p><strong>Agence m\u00e9dia : <\/strong>Cossette M\u00e9dia&nbsp;<\/p>\n<p>Marc-Antoine Grenier, Caroline Archambault et M\u00e9lanie Baillargeon<\/p>\n<p><strong>Postproduction : <\/strong>Doo Studio<strong>&nbsp;<\/strong><\/p>\n<p>David Boisvert, Nathalie Norambuena&nbsp;<\/p>\n<p>Arketype<\/p>\n<p>School Editing (Izzy Ehrlich)<strong>Studio de son : <\/strong>Cult Studio<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_110951\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/a-fond-cossette-signe-la-nouvelle-identite-de-marque-de-brp\/\"  data-item_title=\"\u00c0 fond : Cossette signe la nouvelle identit\u00e9 de marque de BRP\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/02\/1.a-BRP-x-Cossette-Header-Image-2560x1440-1-1024x576.jpg\"  data-item_date=\"2026-02-07T17:48:55-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>BRP d\u00e9voile \u00c0 fond (Get Moving), une identit\u00e9 de marque renouvel\u00e9e con\u00e7ue par Cossette et d\u00e9ploy\u00e9e par Cossette M\u00e9dia. Sa premi\u00e8re expression se manifeste en f\u00e9vrier dans le cadre du partenariat de diffusion de BRP pour les Jeux olympiques d\u2019hiver de Milan-Cortina 2026, en mettant en parall\u00e8le la puissance des v\u00e9hicules BRP et la performance humaine.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_110951\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/a-fond-cossette-signe-la-nouvelle-identite-de-marque-de-brp\/\"  data-item_title=\"\u00c0 fond : Cossette signe la nouvelle identit\u00e9 de marque de BRP\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/02\/1.a-BRP-x-Cossette-Header-Image-2560x1440-1-1024x576.jpg\"  data-item_date=\"2026-02-07T17:48:55-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":110952,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[230,255],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/110951"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=110951"}],"version-history":[{"count":2,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/110951\/revisions"}],"predecessor-version":[{"id":111021,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/110951\/revisions\/111021"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/110952"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=110951"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=110951"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=110951"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}