{"id":110980,"date":"2026-02-11T08:28:06","date_gmt":"2026-02-11T13:28:06","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=110980"},"modified":"2026-02-11T08:28:16","modified_gmt":"2026-02-11T13:28:16","slug":"cossette-et-cheerios-celebrent-les-reves-olympiques-et-paralympiques-dans-une-nouvelle-campagne-nationale","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/cossette-et-cheerios-celebrent-les-reves-olympiques-et-paralympiques-dans-une-nouvelle-campagne-nationale\/","title":{"rendered":"Cossette et Cheerios c\u00e9l\u00e8brent les r\u00eaves olympiques et paralympiques dans une nouvelle campagne nationale"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/02\/Cheerios-x-Cossette-Header-2-560-x-1-440--1024x576.jpeg\" alt=\"\" class=\"wp-image-110981\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/02\/Cheerios-x-Cossette-Header-2-560-x-1-440--1024x576.jpeg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/02\/Cheerios-x-Cossette-Header-2-560-x-1-440--300x169.jpeg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/02\/Cheerios-x-Cossette-Header-2-560-x-1-440--768x432.jpeg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/02\/Cheerios-x-Cossette-Header-2-560-x-1-440--1536x864.jpeg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/02\/Cheerios-x-Cossette-Header-2-560-x-1-440--2048x1152.jpeg 2048w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/02\/Cheerios-x-Cossette-Header-2-560-x-1-440--1200x675.jpeg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>9 f\u00e9vrier 2026<\/p>\n<p><strong>Forte de ses partenariats avec \u00c9quipe Canada depuis 1998 et avec l\u2019\u00c9quipe paralympique canadienne depuis 2024, General Mills Canada d\u00e9voile une nouvelle campagne nationale pour Cheerios, <em>Quand les r\u00eaves prennent forme<\/em> (<em>Full Circle<\/em>). Cr\u00e9\u00e9e en collaboration avec Cossette, la campagne met en lumi\u00e8re la long\u00e9vit\u00e9 de son engagement aupr\u00e8s des athl\u00e8tes canadien\u00b7ne\u00b7s.<\/strong><\/p>\n<p>Inspir\u00e9e de l&rsquo;histoire vraie de Marie-Philip Poulin, la campagne met en lumi\u00e8re l\u2019impact interg\u00e9n\u00e9rationnel du programme de commandite de Cheerios. En 2002, ann\u00e9e o\u00f9 le hockey f\u00e9minin fait son entr\u00e9e aux Jeux olympiques, la jeune Marie-Philip d\u00e9couvre l\u2019\u00e9quipe canadienne et surtout, Cassie Campbell, mise en vedette sur une bo\u00eete de Cheerios. Vingt-quatre ans plus tard, c\u2019est \u00e0 son tour d\u2019\u00eatre \u00e0 l\u2019honneur et d\u2019inspirer la prochaine g\u00e9n\u00e9ration d\u2019athl\u00e8tes.<\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/eH9oyYRHuL8?si=GilSREcibjm8DJEk\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>La campagne \u00e9largit sa port\u00e9e en mettant \u00e9galement de l\u2019avant le paralympien canadien Mark Arendz sur la bo\u00eete de Cheerios multi-grains, poursuivant la volont\u00e9 de la marque de refl\u00e9ter la diversit\u00e9 des parcours sportifs \u00e0 travers un geste aussi simple que symbolique : faire une place, sur une bo\u00eete de c\u00e9r\u00e9ales, \u00e0 des athl\u00e8tes dont les histoires r\u00e9sonnent bien au-del\u00e0 du terrain de jeu.&nbsp;<\/p>\n<p>La campagne est d\u00e9ploy\u00e9e \u00e0 l\u2019\u00e9chelle nationale pendant les Jeux olympiques d\u2019hiver de Milano Cortina 2026, du 6 au 22 f\u00e9vrier, et se poursuit tout au long des Jeux paralympiques, du 6 au 15 mars 2026, \u00e0 travers plusieurs points de contact : t\u00e9l\u00e9 (formats de 15 et 30 secondes sur CBC), Web et plateformes de visionnement en ligne, affichage et num\u00e9rique. Une version longue du film (65 secondes) est diffus\u00e9e sur les canaux de Cheerios et General Mills, et servira de pi\u00e8ce ma\u00eetresse en relations publiques.<\/p>\n<p><strong>CR\u00c9DITS<\/strong><\/p>\n<p><strong>Annonceur : <\/strong>General Mills&nbsp;<\/p>\n<p><strong>Client\u00b7e\u00b7s : <\/strong>Jenny Chiasson, Marianella Aguilera<\/p>\n<p><strong>Agence : <\/strong>Cossette<\/p>\n<p><strong>Cr\u00e9ation : <\/strong>Anne-Claude Ch\u00e9nier, Patrick Michaud, Jessica Fecteau, Steven Morie, Laurence Oliva, Fran\u00e7ois-Julien Rainville, Benoit Cyr, Edith Landry-Michaud<\/p>\n<p><strong>Strat\u00e9gie : <\/strong>Judikaela Auffr\u00e9dou, Robyn Hutman, Mat\u00e9o Morin<\/p>\n<p><strong>Produit : <\/strong>Nadja D\u00e9carie, Nicolas Girault, Ariane Landry, Emilie Souti\u00e8re, Jasmine Joncas, Marc Angelini<\/p>\n<p><strong>Production d\u2019agence :<\/strong> Septi\u00e8me<\/p>\n<p><strong>Production \u00e9lectronique : <\/strong>Vicki Gagnon, Marie-Claude Francoeur,&nbsp; Anne-Andr\u00e9e Benoit<\/p>\n<p><strong>Production imprim\u00e9e \/ num\u00e9rique : <\/strong>Natalie Desmeules, Daniel Cartier, Mariette Parrod<\/p>\n<p><strong>Linguistique : <\/strong>Septi\u00e8me<\/p>\n<p><strong>Agence m\u00e9dia : <\/strong>Universal McCann&nbsp;<\/p>\n<p>Holly Martin, Juliana Diaz, B\u00e9a Beaini<\/p>\n<p><strong>Maison de production : <\/strong>Denim &#8211; Alex Auray&nbsp;<\/p>\n<p><strong>R\u00e9alisation : <\/strong>Paul Sam Johnston<\/p>\n<p><strong>Postproduction : <\/strong>Arketype<\/p>\n<p><strong>Studio de son : <\/strong>La Majeure &#8211; Mathieu Morin<\/p>\n<p><strong>Musique: <\/strong>Septi\u00e8me<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_110980\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/cossette-et-cheerios-celebrent-les-reves-olympiques-et-paralympiques-dans-une-nouvelle-campagne-nationale\/\"  data-item_title=\"Cossette et Cheerios c\u00e9l\u00e8brent les r\u00eaves olympiques et paralympiques dans une nouvelle campagne nationale\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/02\/Cheerios-x-Cossette-Header-2-560-x-1-440--1024x576.jpeg\"  data-item_date=\"2026-02-11T08:28:06-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Forte de ses partenariats avec \u00c9quipe Canada depuis 1998 et avec l\u2019\u00c9quipe paralympique canadienne depuis 2024, General Mills Canada d\u00e9voile une nouvelle campagne nationale pour Cheerios, Quand les r\u00eaves prennent forme (Full Circle). Cr\u00e9\u00e9e en collaboration avec Cossette, la campagne met en lumi\u00e8re la long\u00e9vit\u00e9 de son engagement aupr\u00e8s des athl\u00e8tes canadien\u00b7ne\u00b7s.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_110980\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/cossette-et-cheerios-celebrent-les-reves-olympiques-et-paralympiques-dans-une-nouvelle-campagne-nationale\/\"  data-item_title=\"Cossette et Cheerios c\u00e9l\u00e8brent les r\u00eaves olympiques et paralympiques dans une nouvelle campagne nationale\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/02\/Cheerios-x-Cossette-Header-2-560-x-1-440--1024x576.jpeg\"  data-item_date=\"2026-02-11T08:28:06-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":110981,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[229,230],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/110980"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=110980"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/110980\/revisions"}],"predecessor-version":[{"id":110982,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/110980\/revisions\/110982"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/110981"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=110980"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=110980"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=110980"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}