{"id":111212,"date":"2026-03-04T07:32:45","date_gmt":"2026-03-04T12:32:45","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=111212"},"modified":"2026-03-04T07:32:56","modified_gmt":"2026-03-04T12:32:56","slug":"la-sante-a-portee-de-main-les-invisibles-signent-une-nouvelle-offensive-pour-jean-coutu","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/la-sante-a-portee-de-main-les-invisibles-signent-une-nouvelle-offensive-pour-jean-coutu\/","title":{"rendered":"La sant\u00e9 \u00e0 port\u00e9e de main : Les Invisibles signent une nouvelle offensive pour Jean Coutu"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/03\/PJCSante_voyage_01-1024x576.jpg\" alt=\"\" class=\"wp-image-111213\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/03\/PJCSante_voyage_01-1024x576.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/03\/PJCSante_voyage_01-300x169.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/03\/PJCSante_voyage_01-768x432.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/03\/PJCSante_voyage_01.jpg 1175w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>4 mars 2026<\/p>\n<p><strong>Dans un contexte o\u00f9 le r\u00f4le des pharmacien\u00b7ne\u00b7s prend une place grandissante dans le parcours de soins, Jean Coutu lance une nouvelle campagne publicitaire ax\u00e9e sur ses services Sant\u00e9, con\u00e7ue et r\u00e9alis\u00e9e par Les Invisibles.<\/strong><\/p>\n<p>Avec cette offensive, la banni\u00e8re souhaite rappeler qu\u2019il est d\u00e9sormais plus simple que jamais d\u2019obtenir des soins pour des probl\u00e8mes de sant\u00e9 mineurs, directement en pharmacie.<\/p>\n<p>Dans cette optique, les Invisibles ont b\u00e2ti une strat\u00e9gie qui positionne le ou la pharmacien\u00b7ne affili\u00e9\u00b7e \u00e0 Jean Coutu comme un point d\u2019acc\u00e8s de premi\u00e8re ligne, humain, accessible et professionnel. Avec plus de 420 pharmacies au Qu\u00e9bec, en Ontario et au Nouveau-Brunswick, le r\u00e9seau Jean Coutu offre une proximit\u00e9 in\u00e9gal\u00e9e \u00e0 laquelle s\u2019ajoute la simplicit\u00e9 de la prise de rendez-vous en ligne, pour une exp\u00e9rience fluide, rapide et rassurante.<\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/E4DMvz06LiI?si=7iOsYDRy95w3Jf8K\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Premier arr\u00eat : Sant\u00e9 voyage<\/p>\n<p>Le premier volet de la campagne, soit le service Sant\u00e9 voyage, est mis de l\u2019avant dans une vid\u00e9o r\u00e9alis\u00e9e par Caraz. Celle-ci illustre avec l\u00e9g\u00e8ret\u00e9 et \u00e9loquence qu\u2019une consultation en pharmacie peut faire toute la diff\u00e9rence avant le d\u00e9part.<\/p>\n<p>Vaccination, recommandations personnalis\u00e9es selon la destination, prescriptions au besoin : le message est clair. Avant de d\u00e9coller, un arr\u00eat chez Jean Coutu suffit pour partir l\u2019esprit tranquille. Parall\u00e8lement, d\u2019autres services sant\u00e9 pour lesquels des consultations sont offertes sont d\u00e9ploy\u00e9s \u00e0 travers une offensive num\u00e9rique comprenant banni\u00e8res, contenu social et strat\u00e9gie SEM, afin d\u2019accompagner les consommateur\u00b7rice\u00b7s tout au long de leur parcours d\u00e9cisionnel.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/03\/SVoyage_RECAP_V2-1024x576.jpeg\" alt=\"\" class=\"wp-image-111214\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/03\/SVoyage_RECAP_V2-1024x576.jpeg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/03\/SVoyage_RECAP_V2-300x169.jpeg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/03\/SVoyage_RECAP_V2-768x432.jpeg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/03\/SVoyage_RECAP_V2-1536x864.jpeg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/03\/SVoyage_RECAP_V2-2048x1152.jpeg 2048w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/03\/SVoyage_RECAP_V2-1200x675.jpeg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>La campagne s\u2019appuie sur un dispositif visuel distinct : le trap\u00e8ze d\u2019interaction, \u00e9l\u00e9ment signature de la marque Jean Coutu. Cet \u00e9l\u00e9ment graphique constitue une fen\u00eatre d\u2019interaction entre les pharmacien\u00b7ne\u00b7s et les patient\u00b7e\u00b7s illustrant par le fait-m\u00eame la fameuse proximit\u00e9 propre \u00e0 la banni\u00e8re.<\/p>\n<p>Avec cette campagne, Les Invisibles transforment l\u2019\u00e9volution du r\u00f4le des pharmacien\u00b7ne\u00b7s en b\u00e9n\u00e9fice concret, tout en faisant rayonner la marque Jean Coutu \u00e0 travers un message sant\u00e9 clair et distinctif.<\/p>\n<p>Cr\u00e9dits:<\/p>\n<p>Client : Jean Coutu<br \/>Strat\u00e9gie, cr\u00e9ation et production : Les Invisibles<br \/>R\u00e9alisation : Caraz<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_111212\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/la-sante-a-portee-de-main-les-invisibles-signent-une-nouvelle-offensive-pour-jean-coutu\/\"  data-item_title=\"La sant\u00e9 \u00e0 port\u00e9e de main : Les Invisibles signent une nouvelle offensive pour Jean Coutu\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/03\/PJCSante_voyage_01-1024x576.jpg\"  data-item_date=\"2026-03-04T07:32:45-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Dans un contexte o\u00f9 le r\u00f4le des pharmacien\u00b7ne\u00b7s prend une place grandissante dans le parcours de soins, Jean Coutu lance une nouvelle campagne publicitaire ax\u00e9e sur ses services Sant\u00e9, con\u00e7ue et r\u00e9alis\u00e9e par Les Invisibles.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_111212\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/la-sante-a-portee-de-main-les-invisibles-signent-une-nouvelle-offensive-pour-jean-coutu\/\"  data-item_title=\"La sant\u00e9 \u00e0 port\u00e9e de main : Les Invisibles signent une nouvelle offensive pour Jean Coutu\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/03\/PJCSante_voyage_01-1024x576.jpg\"  data-item_date=\"2026-03-04T07:32:45-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":111213,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[229],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/111212"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=111212"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/111212\/revisions"}],"predecessor-version":[{"id":111215,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/111212\/revisions\/111215"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/111213"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=111212"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=111212"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=111212"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}