{"id":111299,"date":"2026-03-12T12:58:27","date_gmt":"2026-03-12T16:58:27","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=111299"},"modified":"2026-03-12T12:58:37","modified_gmt":"2026-03-12T16:58:37","slug":"simons-fait-confiance-a-adviso","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/simons-fait-confiance-a-adviso\/","title":{"rendered":"Simons fait confiance \u00e0 Adviso"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"535\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/03\/Yorkdale-1024x535.jpg\" alt=\"\" class=\"wp-image-111301\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/03\/Yorkdale-1024x535.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/03\/Yorkdale-300x157.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/03\/Yorkdale-768x401.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/03\/Yorkdale.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>12 mars 2026<\/p>\n<p><strong>Depuis quelques mois d\u00e9j\u00e0, adviso accompagne Simons pour piloter sa strat\u00e9gie m\u00e9dia de performance et accompagner son expansion dans le reste du Canada. Ce nouveau partenariat de croissance pancanadienne a permis \u00e0 Simons de g\u00e9n\u00e9rer une croissance de 48 % des revenus par rapport \u00e0 2024, pour une augmentation budg\u00e9taire de seulement 4 %.<\/strong><\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Ce fut une premi\u00e8re ann\u00e9e de collaboration tr\u00e8s positive avec adviso. L\u2019\u00e9quipe a rapidement compris nos enjeux, propos\u00e9 des optimisations performantes et maintenu une approche proactive et \u00e0 l\u2019\u00e9coute tout au long d\u2019une ann\u00e9e importante marqu\u00e9e par l\u2019ouverture de nos premiers magasins \u00e0 Toronto \u00bb, souligne \u00c9tienne Bellavance Martin, Directeur marketing chez Simons.<\/p>\n<\/blockquote>\n<p>Dans un contexte o\u00f9 le commerce de d\u00e9tail, tant physique que num\u00e9rique, se transforme rapidement, l\u2019enjeu d\u00e9passe la simple visibilit\u00e9 et le nombre de conversions. L\u2019objectif est d\u2019accro\u00eetre la notori\u00e9t\u00e9 de la marque dans de nouveaux march\u00e9s tout en optimisant les investissements publicitaires en fonction d\u2019un indicateur central : la profitabilit\u00e9 globale.<\/p>\n<p>Au-del\u00e0 des indicateurs traditionnels comme le CPM ou le CPC, adviso structure la strat\u00e9gie m\u00e9dia autour de la contribution r\u00e9elle au profit, peu importe o\u00f9 la transaction se concr\u00e9tise, en ligne ou en magasin. En combinant strat\u00e9gie omnicanale, donn\u00e9es unifi\u00e9es, mod\u00e9lisation et mesure avanc\u00e9e de la performance, adviso soutient Simons dans une trajectoire de croissance coh\u00e9rente, malgr\u00e9 un contexte \u00e9conomique instable pour l\u2019industrie du d\u00e9tail.<\/p>\n<p>L\u2019entreprise qu\u00e9b\u00e9coise poursuit aussi sa croissance nationale avec l\u2019ouverture de deux nouveaux magasins phares \u00e0 Toronto, au Yorkdale Shopping Centre et au CF Toronto Eaton Centre, un investissement de plus de 75 M$ qui g\u00e9n\u00e9rera des centaines d\u2019emplois.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Dans un environnement o\u00f9 les co\u00fbts m\u00e9dia augmentent et o\u00f9 les parcours d\u2019achat sont de plus en plus fragment\u00e9s, le r\u00f4le du m\u00e9dia est d\u2019orchestrer la croissance selon la maturit\u00e9 de chaque march\u00e9. Au Qu\u00e9bec, l\u2019objectif est de consolider la loyaut\u00e9 d\u2019une client\u00e8le d\u00e9j\u00e0 engag\u00e9e. Dans le reste du Canada, nous misons sur l\u2019acquisition de nouveaux clients \u00e0 forte valeur, notamment en acc\u00e9l\u00e9rant l\u2019adoption de l\u2019application Simons, un levier cl\u00e9 pour b\u00e2tir une relation durable \u00bb, souligne Nicolas Villeneuve, Directeur de pratique et op\u00e9rations m\u00e9dia et associ\u00e9 chez adviso.<\/p>\n<\/blockquote>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_111299\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/simons-fait-confiance-a-adviso\/\"  data-item_title=\"Simons fait confiance \u00e0 Adviso\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/03\/Yorkdale-1024x535.jpg\"  data-item_date=\"2026-03-12T12:58:27-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Depuis quelques mois d\u00e9j\u00e0, adviso accompagne Simons pour piloter sa strat\u00e9gie m\u00e9dia de performance et accompagner son expansion dans le reste du Canada. Ce nouveau partenariat de croissance pancanadienne a permis \u00e0 Simons de g\u00e9n\u00e9rer une croissance de 48 % des revenus par rapport \u00e0 2024, pour une augmentation budg\u00e9taire de seulement 4 %.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_111299\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/simons-fait-confiance-a-adviso\/\"  data-item_title=\"Simons fait confiance \u00e0 Adviso\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/03\/Yorkdale-1024x535.jpg\"  data-item_date=\"2026-03-12T12:58:27-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":111301,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[273],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/111299"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=111299"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/111299\/revisions"}],"predecessor-version":[{"id":111302,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/111299\/revisions\/111302"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/111301"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=111299"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=111299"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=111299"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}