{"id":111326,"date":"2026-03-17T06:13:17","date_gmt":"2026-03-17T10:13:17","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=111326"},"modified":"2026-03-17T06:13:27","modified_gmt":"2026-03-17T10:13:27","slug":"quoifaire-devoile-sa-nouvelle-image-de-marque","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/quoifaire-devoile-sa-nouvelle-image-de-marque\/","title":{"rendered":"Quoifaire d\u00e9voile sa nouvelle image de marque"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"381\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/03\/unnamed-1024x381.png\" alt=\"\" class=\"wp-image-111328\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/03\/unnamed-1024x381.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/03\/unnamed-300x112.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/03\/unnamed-768x285.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/03\/unnamed.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>16 mars 2026<\/p>\n<p><strong>Quoifaire d\u00e9voile une image de marque enti\u00e8rement renouvel\u00e9e, plus dynamique, assum\u00e9e et color\u00e9e. Cette refonte marque une nouvelle \u00e9tape dans l\u2019\u00e9volution du m\u00e9dia touristique ind\u00e9pendant, qui affirme plus clairement son positionnement tout en modernisant son identit\u00e9, sans renier l\u2019h\u00e9ritage b\u00e2ti depuis 1998.<\/strong><\/p>\n<p>L\u2019industrie touristique a connu plusieurs d\u00e9fis majeurs au cours des derni\u00e8res ann\u00e9es, marqu\u00e9es autant par les contrecoups de la pand\u00e9mie que par une transformation num\u00e9rique acc\u00e9l\u00e9r\u00e9e et une \u00e9volution constante des habitudes de consommation. <\/p>\n<p>\u00c0 l\u2019aube de la haute saison 2026, et dans ce contexte en pleine red\u00e9finition, Quoifaire saisit ce moment strat\u00e9gique pour renforcer sa pr\u00e9sence, consolider son r\u00f4le de r\u00e9f\u00e9rence et affirmer avec clart\u00e9 sa mission : offrir aux entreprises d\u2019ici un rayonnement accessible, performant et cr\u00e9dible.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"292\" height=\"422\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/03\/unnamed-1.png\" alt=\"\" class=\"wp-image-111329\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/03\/unnamed-1.png 292w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/03\/unnamed-1-208x300.png 208w\" sizes=\"(max-width: 292px) 100vw, 292px\" \/><\/figure>\n<\/div>\n<blockquote class=\"wp-block-quote\">\n<p>L\u2019Antidote M\u00e9dias confirme son engagement envers l\u2019excellence en mettant de l\u2019avant la qualit\u00e9 exceptionnelle de ses produits, dont Quoifaire, reconnu pour la pertinence de son contenu et sa capacit\u00e9 \u00e0 r\u00e9pondre concr\u00e8tement aux besoins du march\u00e9 qu\u00e9b\u00e9cois. Chaque initiative repose sur une analyse rigoureuse et une compr\u00e9hension fine des r\u00e9alit\u00e9s r\u00e9gionales, afin de proposer des outils performants et cr\u00e9dibles aux entreprises d\u2019ici \u00bb, souligne Alain Authier, strat\u00e8ge tourisme \u00e0 L\u2019Antidote M\u00e9dias et enseignant \u00e0 l\u2019Universit\u00e9 Laval.<\/p>\n<\/blockquote>\n<p>Avec une port\u00e9e organique de plus de 60 millions d\u2019utilisateurs annuellement, plus de 160 points de distribution et une pr\u00e9sence num\u00e9rique soutenue, Quoifaire confirme son envergure provinciale. Ce repositionnement visuel constitue la premi\u00e8re phase d\u2019une strat\u00e9gie plus large, qui comprend notamment la mise \u00e0 jour du site web et le lancement d\u2019un guide touristique enti\u00e8rement redessin\u00e9. Une version 2.0 du site suivra en fin d&rsquo;ann\u00e9e.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_111326\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/quoifaire-devoile-sa-nouvelle-image-de-marque\/\"  data-item_title=\"Quoifaire d\u00e9voile sa nouvelle image de marque\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/03\/unnamed-1024x381.png\"  data-item_date=\"2026-03-17T06:13:17-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Quoifaire d\u00e9voile une image de marque enti\u00e8rement renouvel\u00e9e, plus dynamique, assum\u00e9e et color\u00e9e. Cette refonte marque une nouvelle \u00e9tape dans l\u2019\u00e9volution du m\u00e9dia touristique ind\u00e9pendant, qui affirme plus clairement son positionnement tout en modernisant son identit\u00e9, sans renier l\u2019h\u00e9ritage b\u00e2ti depuis 1998.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_111326\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/quoifaire-devoile-sa-nouvelle-image-de-marque\/\"  data-item_title=\"Quoifaire d\u00e9voile sa nouvelle image de marque\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/03\/unnamed-1024x381.png\"  data-item_date=\"2026-03-17T06:13:17-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":111328,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[255],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/111326"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=111326"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/111326\/revisions"}],"predecessor-version":[{"id":111330,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/111326\/revisions\/111330"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/111328"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=111326"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=111326"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=111326"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}