{"id":111349,"date":"2026-03-18T18:58:26","date_gmt":"2026-03-18T22:58:26","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=111349"},"modified":"2026-03-18T18:58:36","modified_gmt":"2026-03-18T22:58:36","slug":"destination-quebec-cite-renouvelle-sa-confiance-a-adviso","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/destination-quebec-cite-renouvelle-sa-confiance-a-adviso\/","title":{"rendered":"Destination Qu\u00e9bec Cit\u00e9 renouvelle sa confiance \u00e0 adviso"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"535\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/03\/DQC-x-adviso-Nouvelle-1024x535.jpg\" alt=\"\" class=\"wp-image-111350\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/03\/DQC-x-adviso-Nouvelle-1024x535.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/03\/DQC-x-adviso-Nouvelle-300x157.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/03\/DQC-x-adviso-Nouvelle-768x401.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/03\/DQC-x-adviso-Nouvelle.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>18 mars 2026<\/p>\n<p><strong>Destination Qu\u00e9bec Cit\u00e9 (DQC) renouvelle sa confiance envers adviso \u00e0 titre d\u2019agence responsable des placements m\u00e9dia 360, des donn\u00e9es et de l\u2019intelligence, du SEO et du marketing relationnel.<\/strong><\/p>\n<p>Ce mandat s\u2019inscrit dans la continuit\u00e9 d\u2019un travail strat\u00e9gique amorc\u00e9 au cours des derni\u00e8res ann\u00e9es visant \u00e0 unifier diff\u00e9rentes sources de donn\u00e9es (propri\u00e9taires, m\u00e9dias, d\u2019achalandage, de revenus, etc.) au sein d\u2019un lac de donn\u00e9es afin d\u2019en tirer des insights \u00e0 forte valeur, autant pour l\u2019intelligence d\u2019affaires que pour l\u2019activation marketing.<\/p>\n<p>Cette fondation de donn\u00e9es permet \u00e9galement de d\u00e9velopper des mod\u00e8les de mix marketing (MMM) performants. Plut\u00f4t que d\u2019optimiser uniquement \u00e0 partir des indicateurs disponibles dans les plateformes m\u00e9dia, les \u00e9quipes ont consolid\u00e9 l\u2019ensemble des donn\u00e9es afin de b\u00e2tir des mod\u00e8les robustes capables de mesurer la contribution de chaque levier \u00e0 la performance d\u2019affaires, sur l\u2019ensemble des canaux, des m\u00e9dias traditionnels aux environnements num\u00e9riques. <\/p>\n<p>Les bases sont ainsi en place pour exploiter pleinement le potentiel de nouvelles approches d\u2019intelligence artificielle, notamment les solutions agentiques.<\/p>\n<p>Dans le cas de DQC, cette unification des donn\u00e9es et cette mod\u00e9lisation marketing soutiennent une allocation budg\u00e9taire optimis\u00e9e visant \u00e0 maximiser l\u2019impact des investissements sur l\u2019attraction touristique vers Qu\u00e9bec. L\u2019objectif demeure le m\u00eame : g\u00e9n\u00e9rer davantage de retomb\u00e9es \u00e9conomiques gr\u00e2ce \u00e0 une orchestration marketing align\u00e9e sur les priorit\u00e9s d\u2019affaires.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>\u00c0 la suite du processus d\u2019appel d\u2019offres, Destination Qu\u00e9bec Cit\u00e9 a confi\u00e9 \u00e0 adviso un mandat qui vise \u00e0 soutenir l\u2019\u00e9volution de nos initiatives au cours des prochaines ann\u00e9es. Le mandat confi\u00e9 s\u2019inscrit dans notre volont\u00e9 de renforcer nos approches en m\u00e9dia, notamment \u00e0 travers une planification m\u00e9dia int\u00e9gr\u00e9e 360 et le d\u00e9ploiement de campagnes sur des march\u00e9s internationaux cl\u00e9s, en Europe, aux \u00c9tats-Unis et \u00e0 l\u2019\u00e9chelle pan-canadienne. Il vise \u00e9galement \u00e0 consolider nos capacit\u00e9s en innovation, en intelligence d\u2019affaires et en mesure de performance, tout en tirant parti d\u2019expertises de pointe en intelligence artificielle, en exploitation des donn\u00e9es, en pr\u00e9cision des strat\u00e9gies et en optimisation continue de nos actions marketing, \u00bb indique Philippe Caron, Directeur, division de l\u2019intelligence d\u2019affaires et de l\u2019innovation num\u00e9rique.<\/p>\n<\/blockquote>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_111349\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  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