{"id":111352,"date":"2026-03-18T19:03:31","date_gmt":"2026-03-18T23:03:31","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=111352"},"modified":"2026-03-18T19:03:41","modified_gmt":"2026-03-18T23:03:41","slug":"recreation-reprend-les-mandats-de-bambou-communication","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/recreation-reprend-les-mandats-de-bambou-communication\/","title":{"rendered":"R\u00e9cr\u00e9ation reprend les mandats de Bambou Communication"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"610\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/03\/recreation-1024x610.jpg\" alt=\"\" class=\"wp-image-111353\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/03\/recreation-1024x610.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/03\/recreation-300x179.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/03\/recreation-768x458.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/03\/recreation-1200x715.jpg 1200w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/03\/recreation.jpg 1222w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>17 mars 2026<\/p>\n<p><strong>R\u00e9cr\u00e9ation annonce la prise en charge du portefeuille de clients de Bambou Communication, \u00e0 la suite de la d\u00e9cision de sa fondatrice, Lucie Lebel, de mettre fin aux activit\u00e9s de l\u2019agence \u00e0 la fin de 2025. Depuis janvier, une transition structur\u00e9e est en cours afin d\u2019assurer une continuit\u00e9 compl\u00e8te et harmonieuse des mandats.<\/strong><\/p>\n<p>Avant de confier sa client\u00e8le \u00e0 la rel\u00e8ve, Lucie Lebel, figure respect\u00e9e et influente du milieu publicitaire qu\u00e9b\u00e9cois, a rencontr\u00e9 quelques agences cl\u00e9s afin d\u2019identifier celle qui serait la mieux positionn\u00e9e pour assurer la continuit\u00e9 strat\u00e9gique et humaine de son agence. Son choix s\u2019est arr\u00eat\u00e9 sur R\u00e9cr\u00e9ation. <\/p>\n<p>Cette d\u00e9cision repose sur la solidit\u00e9 de son approche strat\u00e9gique et la capacit\u00e9 de l\u2019agence \u00e0 offrir un encadrement 360 structur\u00e9, capable de soutenir la croissance des organisations \u00e0 long terme. Ce transfert repr\u00e9sente bien plus qu\u2019un mouvement d\u2019affaires : il s\u2019agit d\u2019un v\u00e9ritable passage de flambeau entre deux visions align\u00e9es en mati\u00e8re d\u2019exigence strat\u00e9gique, de rigueur m\u00e9dia et de respect des relations clients.<\/p>\n<p><strong>Une nouvelle amplitude pour le d\u00e9partement m\u00e9dia<\/strong><\/p>\n<p>D\u00e9j\u00e0 bien \u00e9tablie en strat\u00e9gie, en cr\u00e9ation, en image de marque et en num\u00e9rique, R\u00e9cr\u00e9ation assoit donc son leadership en planification et en achat m\u00e9dias. L\u2019arriv\u00e9e d\u2019Audrey Bernard, ancienne directrice chez Bambou, \u00e0 titre de directrice, planification strat\u00e9gique et services-conseils, vient renforcer l\u2019expertise m\u00e9dia de l\u2019agence. Dans un contexte o\u00f9 l\u2019exp\u00e9rience en strat\u00e9gie et en placement m\u00e9dia devient de plus en plus rare dans l\u2019industrie, R\u00e9cr\u00e9ation fait le choix d\u2019investir, de structurer et de consolider ce savoir-faire comme levier concurrentiel majeur.<\/p>\n<p>Cette int\u00e9gration s\u2019inscrit dans une vision \u00e0 long terme. Lors du repositionnement et du changement de nom de R\u00e9cr\u00e9ation, l\u2019agence avait affirm\u00e9 sa volont\u00e9 de prendre davantage de place sur le march\u00e9. Depuis, l\u2019\u00e9quipe a pratiquement doubl\u00e9 et comptera d\u00e9sormais une vingtaine de sp\u00e9cialistes \u00e0 l\u2019interne.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>\u00catre choisi par Lucie est un immense honneur. Ce geste repr\u00e9sente un v\u00e9ritable vote de confiance. Nous recevons ce flambeau avec respect et d\u00e9termination. Notre engagement est clair : mettre toute la puissance de nos expertises au service de ces organisations pour leur permettre d\u2019atteindre de nouveaux sommets. Cette \u00e9tape confirme notre volont\u00e9 d\u2019assumer un leadership fort et structurant dans l\u2019industrie publicitaire qu\u00e9b\u00e9coise \u00bb, explique Fr\u00e9d\u00e9ric Masse, pr\u00e9sident de R\u00e9cr\u00e9ation.<\/p>\n<\/blockquote>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_111352\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/recreation-reprend-les-mandats-de-bambou-communication\/\"  data-item_title=\"R\u00e9cr\u00e9ation reprend les mandats de Bambou Communication\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/03\/recreation-1024x610.jpg\"  data-item_date=\"2026-03-18T19:03:31-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>R\u00e9cr\u00e9ation annonce la prise en charge du portefeuille de clients de Bambou Communication, \u00e0 la suite de la d\u00e9cision de sa fondatrice, Lucie Lebel, de mettre fin aux activit\u00e9s de l\u2019agence \u00e0 la fin de 2025. Depuis janvier, une transition structur\u00e9e est en cours afin d\u2019assurer une continuit\u00e9 compl\u00e8te et harmonieuse des mandats.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_111352\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/recreation-reprend-les-mandats-de-bambou-communication\/\"  data-item_title=\"R\u00e9cr\u00e9ation reprend les mandats de Bambou Communication\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/03\/recreation-1024x610.jpg\"  data-item_date=\"2026-03-18T19:03:31-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":111353,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[1434],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/111352"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=111352"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/111352\/revisions"}],"predecessor-version":[{"id":111354,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/111352\/revisions\/111354"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/111353"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=111352"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=111352"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=111352"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}