{"id":111405,"date":"2026-03-24T10:03:33","date_gmt":"2026-03-24T14:03:33","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=111405"},"modified":"2026-03-24T10:04:46","modified_gmt":"2026-03-24T14:04:46","slug":"pour-ses-45-ans-mira-rafraichit-son-identite-avec-publicis-montreal","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/pour-ses-45-ans-mira-rafraichit-son-identite-avec-publicis-montreal\/","title":{"rendered":"Pour ses 45 ans, Mira rafra\u00eechit son identit\u00e9 avec Publicis Montr\u00e9al"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/03\/Visuel-Affichage-sauvage-1024x683.jpeg\" alt=\"\" class=\"wp-image-111409\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/03\/Visuel-Affichage-sauvage-1024x683.jpeg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/03\/Visuel-Affichage-sauvage-300x200.jpeg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/03\/Visuel-Affichage-sauvage-768x512.jpeg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/03\/Visuel-Affichage-sauvage-1536x1024.jpeg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/03\/Visuel-Affichage-sauvage-2048x1365.jpeg 2048w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/03\/Visuel-Affichage-sauvage-272x182.jpeg 272w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/03\/Visuel-Affichage-sauvage-1200x800.jpeg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>23 mars 2026<\/p>\n<p><strong>\u00c0 l\u2019occasion de son 45 e anniversaire, Mira d\u00e9voile une identit\u00e9 visuelle renouvel\u00e9e. Plus chaleureuse, plus color\u00e9e et encore plus humaine, cette \u00e9volution marque une \u00e9tape importante dans l\u2019histoire de la fondation, alors qu\u2019elle c\u00e9l\u00e8bre 45 ans d\u2019impact et d\u2019engagement.<\/strong><\/p>\n<p>Bien que Mira soit reconnue comme un incontournable dans le domaine des chiens-guides et d\u2019assistance au Canada, l\u2019ampleur de son expertise demeure encore m\u00e9connue. Cette nouvelle expression vise \u00e0 mieux illustrer l\u2019\u00e9tendue de ses services et l\u2019impact des chiens Mira sur les b\u00e9n\u00e9ficiaires et leur entourage.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Mira est une cause profond\u00e9ment humaine. Il \u00e9tait essentiel pour nous de remettre l\u2019emphase sur les personnes que nous accompagnons et les petits et grands miracles du quotidien rendus possibles gr\u00e2ce \u00e0 nos chiens. C\u2019est l\u00e0 que se trouve le c\u0153ur de la marque. \u00bb, explique Sara Pontbriand, directrice aux communications et d\u00e9veloppement philanthropique chez Mira. \u00ab Notre mission demeure la m\u00eame, mais la mani\u00e8re dont on raconte nos histoires \u00e9volue \u00bb.<\/p>\n<\/blockquote>\n<p>Pour faire rayonner cette nouvelle expression, Mira s\u2019est entour\u00e9e de deux artistes d\u2019ici : Teresa Ducamin, qui apporte une touche sensible et organique \u00e0 travers ses illustrations ; et Kam Vachon, photographe, qui capture avec authenticit\u00e9 la force du lien entre le b\u00e9n\u00e9ficiaire et son chien.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/03\/Visuel-intei\u0300gration-cellulaire-1024x576.jpg\" alt=\"\" class=\"wp-image-111411\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/03\/Visuel-intei\u0300gration-cellulaire-1024x576.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/03\/Visuel-intei\u0300gration-cellulaire-300x169.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/03\/Visuel-intei\u0300gration-cellulaire-768x432.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/03\/Visuel-intei\u0300gration-cellulaire-1200x675.jpg 1200w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/03\/Visuel-intei\u0300gration-cellulaire.jpg 1366w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>L\u2019\u00e9quipe cr\u00e9ative derri\u00e8re ce rafra\u00eechissement a mis\u00e9 sur le lien unique qui unit Mira aux personnes qu\u2019elle accompagne. Un fil conducteur s\u2019inscrivant dans une collaboration de longue date entre Publicis Montr\u00e9al et Mira.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Collaborer avec Mira est un r\u00e9el privil\u00e8ge. La marque est d\u00e9j\u00e0 extr\u00eamement forte, profond\u00e9ment ancr\u00e9e dans l\u2019imaginaire collectif, et porte un capital exceptionnel b\u00e2ti au fil des ans. Mira nous a accord\u00e9 un territoire cr\u00e9atif immense pour repenser son identit\u00e9 et la projeter dans l\u2019avenir. Notre responsabilit\u00e9 \u00e9tait donc de pousser la marque plus loin, sans jamais trahir ce qui la rend si reconnue et aim\u00e9e \u00bb, explique Hang Tan Tang, directeur de cr\u00e9ation adjoint chez Publicis Montr\u00e9al.<\/p>\n<\/blockquote>\n<p>La nouvelle identit\u00e9 se d\u00e9ploie d\u00e8s aujourd\u2019hui sur le site web relook\u00e9, les r\u00e9seaux sociaux et diverses pi\u00e8ces visuelles. Mira \u00e9volue, mais sa mission, elle, reste intacte : changer des vies, un chien \u00e0 la fois.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_111405\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/pour-ses-45-ans-mira-rafraichit-son-identite-avec-publicis-montreal\/\"  data-item_title=\"Pour ses 45 ans, Mira rafra\u00eechit son identit\u00e9 avec Publicis Montr\u00e9al\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/03\/Visuel-Affichage-sauvage-1024x683.jpeg\"  data-item_date=\"2026-03-24T10:03:33-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00c0 l\u2019occasion de son 45 e anniversaire, Mira d\u00e9voile une identit\u00e9 visuelle renouvel\u00e9e. Plus chaleureuse, plus color\u00e9e et encore plus humaine, cette \u00e9volution marque une \u00e9tape importante dans l\u2019histoire de la fondation, alors qu\u2019elle c\u00e9l\u00e8bre 45 ans d\u2019impact et d\u2019engagement.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_111405\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/pour-ses-45-ans-mira-rafraichit-son-identite-avec-publicis-montreal\/\"  data-item_title=\"Pour ses 45 ans, Mira rafra\u00eechit son identit\u00e9 avec Publicis Montr\u00e9al\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/03\/Visuel-Affichage-sauvage-1024x683.jpeg\"  data-item_date=\"2026-03-24T10:03:33-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":111409,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[537,231],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/111405"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=111405"}],"version-history":[{"count":2,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/111405\/revisions"}],"predecessor-version":[{"id":111412,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/111405\/revisions\/111412"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/111409"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=111405"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=111405"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=111405"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}