{"id":111621,"date":"2026-04-16T05:48:15","date_gmt":"2026-04-16T09:48:15","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=111621"},"modified":"2026-04-16T05:48:26","modified_gmt":"2026-04-16T09:48:26","slug":"la-societe-de-developpement-commercial-du-centre-ville-de-quebec-fait-confiance-aux-agences-featuring-et-kffein","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/la-societe-de-developpement-commercial-du-centre-ville-de-quebec-fait-confiance-aux-agences-featuring-et-kffein\/","title":{"rendered":"La Soci\u00e9t\u00e9 de d\u00e9veloppement commercial du centre-ville de Qu\u00e9bec fait confiance aux agences Featuring et KFFEIN"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"538\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/04\/feautring_global_facebook-1024x538.jpg\" alt=\"\" class=\"wp-image-111623\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/04\/feautring_global_facebook-1024x538.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/04\/feautring_global_facebook-300x158.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/04\/feautring_global_facebook-768x403.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/04\/feautring_global_facebook.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>16 avril 2026<\/p>\n<p><strong>La Soci\u00e9t\u00e9 de d\u00e9veloppement commercial du centre-ville de Qu\u00e9bec (SDC St-Roch) annonce l\u2019octroi d\u2019un mandat \u00e0 l\u2019agence Featuring, en collaboration avec KFFEIN, afin d\u2019amorcer une nouvelle \u00e9tape dans l\u2019affirmation de son identit\u00e9 et de son positionnement strat\u00e9gique.<\/strong><\/p>\n<p>Ce mandat s\u2019inscrit dans une d\u00e9marche en trois phases visant \u00e0 repositionner la SDC et son territoire, incluant la cr\u00e9ation d\u2019une identit\u00e9 visuelle distinctive et la refonte du site web. Il permettra de clarifier ses caract\u00e9ristiques distinctives et sa proposition de valeur, en coh\u00e9rence avec l\u2019\u00e9volution du quartier, afin d\u2019assurer une identit\u00e9 forte et durable \u00e0 travers l\u2019ensemble des points de contact de la destination.<\/p>\n<p>Ainsi, ce mandat de repositionnement servira notamment de base \u00e0 un d\u00e9ploiement concret dans l\u2019espace public, appel\u00e9 \u00e0 se d\u00e9ployer progressivement \u00e0 travers du mobilier urbain, des \u00e9l\u00e9ments de signal\u00e9tique et de marquage, ainsi qu\u2019une signature visuelle forte, afin de renforcer l\u2019attractivit\u00e9 et la reconnaissance de la destination.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>L\u2019agence Featuring s\u2019est d\u00e9marqu\u00e9e par l\u2019importance accord\u00e9e \u00e0 notre vision membres, au c\u0153ur de notre r\u00e9flexion vers un membrariat revisit\u00e9. La synergie entre les deux agences a aussi \u00e9t\u00e9 d\u00e9terminante dans notre choix. Nous souhaitions collaborer avec des cr\u00e9atifs bas\u00e9s \u00e0 Qu\u00e9bec, qui comprennent finement le centre-ville, ses dynamiques et notre r\u00f4le de f\u00e9d\u00e9rateur. Cette proximit\u00e9 nous permet de rester connect\u00e9s aux r\u00e9alit\u00e9s de nos membres. \u00bb, indique Catherine Pelletier, directrice g\u00e9n\u00e9rale de la SDC du centre-ville de Qu\u00e9bec<\/p>\n<\/blockquote>\n<blockquote class=\"wp-block-quote\">\n<p>Notre exp\u00e9rience dans la r\u00e9alisation de mandats d\u2019int\u00e9r\u00eat public, combin\u00e9e \u00e0 notre expertise en d\u00e9veloppement \u00e9conomique, nous permet de saisir pleinement les enjeux propres aux soci\u00e9t\u00e9s de d\u00e9veloppement commercial. Nous avons \u00e9t\u00e9 particuli\u00e8rement interpell\u00e9s par la vision de la SDC St-Roch et par son r\u00f4le structurant au sein du centre-ville de Qu\u00e9bec, ce qui rend ce mandat d\u2019autant plus porteur ! \u00bb, ajoute V\u00e9ronique Desrosiers, Pr\u00e9sidente-directrice g\u00e9n\u00e9rale et associ\u00e9e<\/p>\n<\/blockquote>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_111621\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  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