{"id":111631,"date":"2026-04-16T06:04:38","date_gmt":"2026-04-16T10:04:38","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=111631"},"modified":"2026-04-16T06:04:51","modified_gmt":"2026-04-16T10:04:51","slug":"atelier-direct-la-presse-sadapte-au-marche-publicitaire-avec-une-offre-bonifiee-pour-les-pme-dici","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/atelier-direct-la-presse-sadapte-au-marche-publicitaire-avec-une-offre-bonifiee-pour-les-pme-dici\/","title":{"rendered":"Atelier Direct La Presse s\u2019adapte au march\u00e9 publicitaire avec une offre bonifi\u00e9e pour les PME d\u2019ici"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"676\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/04\/unnamed-2-1024x676.png\" alt=\"\" class=\"wp-image-111632\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/04\/unnamed-2-1024x676.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/04\/unnamed-2-300x198.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/04\/unnamed-2-768x507.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/04\/unnamed-2-1200x792.png 1200w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/04\/unnamed-2.png 1350w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>15 avril 2026<\/p>\n<p><strong>Fort de son succ\u00e8s depuis son lancement, la plateforme publicitaire en libre-service Atelier Direct La Presse propose une offre de service enrichie pour maximiser le succ\u00e8s commercial des PME qu\u00e9b\u00e9coises. Avec la demande grandissante pour la publicit\u00e9 libre-service, La Presse a mis \u00e0 profit la r\u00e9troaction re\u00e7ue de son r\u00e9seau d\u2019annonceurs pour adapter son offre en donnant acc\u00e8s \u00e0 un service plus personnalis\u00e9, \u00e0 des audiences locales et qualifi\u00e9es ainsi qu\u2019\u00e0 des donn\u00e9es de march\u00e9s.<\/strong><\/p>\n<p>Atelier Direct La Presse propose une \u00e9volution significative de son service en maximisant l\u2019accompagnement offert aux entrepreneurs locaux. Les annonceurs pourront profiter de la force d\u2019un m\u00e9dia cr\u00e9dible et performant avec un acc\u00e8s \u00e0 des audiences hautement qualifi\u00e9es. <\/p>\n<p>De plus, d\u00e8s ce printemps, de nouveaux outils d\u2019<em>insights\u00a0<\/em>permettront aux PME de mieux comprendre leurs march\u00e9s pour prendre des d\u00e9cisions bas\u00e9es sur des donn\u00e9es r\u00e9elles. Atelier Direct offre \u00e9galement un accompagnement personnalis\u00e9 pour simplifier la gestion publicitaire des entrepreneurs souvent surcharg\u00e9s avec un service de soutien accessible pour r\u00e9pondre \u00e0 leurs questions.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Cette \u00e9volution refl\u00e8te notre volont\u00e9 de grandir aux c\u00f4t\u00e9s des PME qu\u00e9b\u00e9coises. Nous ne nous contentons plus d\u2019offrir une plateforme performante; nous mettons notre expertise et nos donn\u00e9es au service de leur vision d\u2019affaires. Notre outil de libre-service devient ainsi un v\u00e9ritable partenaire d\u2019affaires d\u00e9di\u00e9 aux PME d\u2019ici\u2009\u00bb, affirme Marc Michaud, directeur des partenariats et alliances strat\u00e9giques \u00e0 La Presse.<\/p>\n<\/blockquote>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_111631\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/atelier-direct-la-presse-sadapte-au-marche-publicitaire-avec-une-offre-bonifiee-pour-les-pme-dici\/\"  data-item_title=\"Atelier Direct La Presse s\u2019adapte au march\u00e9 publicitaire avec une offre bonifi\u00e9e pour les PME d\u2019ici\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/04\/unnamed-2-1024x676.png\"  data-item_date=\"2026-04-16T06:04:38-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Fort de son succ\u00e8s depuis son lancement, la plateforme publicitaire en libre-service Atelier Direct La Presse propose une offre de service enrichie pour maximiser le succ\u00e8s commercial des PME qu\u00e9b\u00e9coises. Avec la demande grandissante pour la publicit\u00e9 libre-service, La Presse a mis \u00e0 profit la r\u00e9troaction re\u00e7ue de son r\u00e9seau d\u2019annonceurs pour adapter son offre en donnant acc\u00e8s \u00e0 un service plus personnalis\u00e9, \u00e0 des audiences locales et qualifi\u00e9es ainsi qu\u2019\u00e0 des donn\u00e9es de march\u00e9s.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_111631\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/atelier-direct-la-presse-sadapte-au-marche-publicitaire-avec-une-offre-bonifiee-pour-les-pme-dici\/\"  data-item_title=\"Atelier Direct La Presse s\u2019adapte au march\u00e9 publicitaire avec une offre bonifi\u00e9e pour les PME d\u2019ici\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/04\/unnamed-2-1024x676.png\"  data-item_date=\"2026-04-16T06:04:38-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":111632,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[506],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/111631"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=111631"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/111631\/revisions"}],"predecessor-version":[{"id":111633,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/111631\/revisions\/111633"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/111632"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=111631"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=111631"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=111631"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}