{"id":111667,"date":"2026-04-21T15:56:52","date_gmt":"2026-04-21T19:56:52","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=111667"},"modified":"2026-04-21T15:57:04","modified_gmt":"2026-04-21T19:57:04","slug":"cossette-signe-la-nouvelle-campagne-dhydrosolution","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/cossette-signe-la-nouvelle-campagne-dhydrosolution\/","title":{"rendered":"Cossette signe la nouvelle campagne d&rsquo;HydroSolution"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"512\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/04\/a.-Cossette-x-HydroSolution-Image-den-te\u0302te-400x700-1-1024x512.jpg\" alt=\"\" class=\"wp-image-111671\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/04\/a.-Cossette-x-HydroSolution-Image-den-te\u0302te-400x700-1-1024x512.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/04\/a.-Cossette-x-HydroSolution-Image-den-te\u0302te-400x700-1-300x150.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/04\/a.-Cossette-x-HydroSolution-Image-den-te\u0302te-400x700-1-768x384.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/04\/a.-Cossette-x-HydroSolution-Image-den-te\u0302te-400x700-1-1200x600.jpg 1200w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/04\/a.-Cossette-x-HydroSolution-Image-den-te\u0302te-400x700-1.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>21 avril 2026<\/p>\n<p><strong>HydroSolution s&rsquo;allie \u00e0 Cossette pour lancer une nouvelle campagne qui met en lumi\u00e8re les petites n\u00e9gociations familiales li\u00e9es au confort \u00e0 la maison.\u00a0<\/strong><\/p>\n<p>Les deux messages de 30 secondes s&rsquo;inspirent de situations du quotidien, comme l&rsquo;adolescent qui prend de longues douches ou le classique d\u00e9bat du thermostat. Ils illustrent avec humour comment le confort recherch\u00e9 par une personne peut avoir un impact sur l\u2019ensemble de la maisonn\u00e9e.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>On voulait que les gens se reconnaissent dans nos messages, tout en mettant de l\u2019avant le confort que les produits d\u2019HydroSolution offrent \u00e0 ses client\u00b7e\u00b7s \u00bb, affirme Caroline Blazy, vice-pr\u00e9sidente, strat\u00e9gie et exp\u00e9rience client chez HydroSolution.\u00a0<\/p>\n<\/blockquote>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/dwLN4HNjdZg?si=EABUWjX6DJzO8Vm5\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<blockquote class=\"wp-block-quote\">\n<p>On est partis de v\u00e9rit\u00e9s toutes simples \u00bb, explique Richard Rochette-Villeneuve, directeur de cr\u00e9ation chez Cossette. \u00ab Pour le film de la douche, <em>J&rsquo;entends frapper<\/em> s&rsquo;est impos\u00e9e naturellement. \u00bb<\/p>\n<\/blockquote>\n<p>En misant sur un ton complice et accessible, HydroSolution poursuit son objectif de renforcer la notori\u00e9t\u00e9 de son offre globale, tout en s&rsquo;ancrant encore davantage dans le v\u00e9cu des consommatrices et consommateurs.<\/p>\n<p>La campagne est d\u00e9ploy\u00e9e \u00e0 la t\u00e9l\u00e9vision, en ligne et sur les plateformes num\u00e9riques \u00e0 travers le Qu\u00e9bec, d\u00e8s le 20 avril, en plusieurs vagues tout au long de l&rsquo;ann\u00e9e.<\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/vykaMdvLN1M?si=PmXoWBJ9DbGPSjyf\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>CR\u00c9DITS&nbsp;<\/strong><\/p>\n<p><strong>Annonceur : <\/strong>HydroSolution<\/p>\n<p><strong>Client\u00b7e\u00b7s : <\/strong>Nicolas Ayotte, Caroline Blazy, Sarah Fernandes<\/p>\n<p><strong>Agence : <\/strong>Cossette<\/p>\n<p><strong>Vice-pr\u00e9sidence cr\u00e9ation : <\/strong>Richard Rochette-Villeneuve<\/p>\n<p><strong>Conception-r\u00e9daction : <\/strong>S\u00e9bastien Forget, Fabrice Poirier<\/p>\n<p><strong>Direction artistique : <\/strong>Nicolas Baillargeon<\/p>\n<p><strong>Strat\u00e9gie : <\/strong>Nathan Pillot<\/p>\n<p><strong>Service-conseil : <\/strong>Zo\u00e9 B\u00e9land, Alexie Jauron, L\u00e9a Breton<\/p>\n<p><strong>Production d\u2019agence : <\/strong>Septi\u00e8me &#8211; Joannie Roy<\/p>\n<p><strong>Agence m\u00e9dia : <\/strong>Cossette M\u00e9dia<\/p>\n<p><strong>Planification m\u00e9dia : <\/strong>Marie-Pierre Desrochers, Karine Grenier<\/p>\n<p><strong>Activation m\u00e9dia : <\/strong>Gwladys Gaudens, Andr\u00e9e L\u00e9vesque<\/p>\n<p><strong>Maison de production :<\/strong> Nova Film<\/p>\n<p><strong>R\u00e9alisation : <\/strong>Charles Burroughs<\/p>\n<p><strong>Production : <\/strong>Samuel Petitclerc, Emeline Georges<\/p>\n<p><strong>Post-production offline : <\/strong>Charles Burroughs<\/p>\n<p><strong>Post-production online : <\/strong>Studio \u00c9l\u00e9ment<\/p>\n<p><strong>Colorisation : <\/strong>Studio \u00c9l\u00e9ment<\/p>\n<p><strong>Studio de son :<\/strong> Circonflex<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_111667\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  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