{"id":111668,"date":"2026-04-21T16:04:05","date_gmt":"2026-04-21T20:04:05","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=111668"},"modified":"2026-04-21T16:04:16","modified_gmt":"2026-04-21T20:04:16","slug":"anne%e2%80%91marie-buchanan-devient-vice%e2%80%91presidente-marque-evenements-et-partenariats-de-bdc","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/anne%e2%80%91marie-buchanan-devient-vice%e2%80%91presidente-marque-evenements-et-partenariats-de-bdc\/","title":{"rendered":"Anne\u2011Marie Buchanan devient vice\u2011pr\u00e9sidente, Marque, \u00e9v\u00e9nements et partenariats de BDC"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"400\" height=\"400\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/04\/7A9vo_s1_400x400.jpg\" alt=\"\" class=\"wp-image-111673\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/04\/7A9vo_s1_400x400.jpg 400w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/04\/7A9vo_s1_400x400-300x300.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/04\/7A9vo_s1_400x400-150x150.jpg 150w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/04\/7A9vo_s1_400x400-144x144.jpg 144w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/figure>\n<\/div>\n<p>21 avril 2026<\/p>\n<p><strong>La Banque de d\u00e9veloppement du Canada (BDC) annonce la nomination d\u2019une nouvelle\u00a0vice\u2011pr\u00e9sidente\u00a0afin de piloter sa marque, ses \u00e9v\u00e9nements et ses partenariats.\u00a0<\/strong><\/p>\n<p>\u00c0 compter du\u00a027 avril,\u00a0Anne\u2011Marie\u00a0Buchanan\u00a0se joindra \u00e0 BDC \u00e0 titre de\u00a0vice\u2011pr\u00e9sidente, Marque, \u00e9v\u00e9nements et partenariats.\u00a0<\/p>\n<p>Reconnue pour son leadership en\u00a0marketing int\u00e9gr\u00e9, strat\u00e9gie de marque et exp\u00e9rience client,\u00a0Anne\u2011Marie\u00a0Buchanan a \u00e9volu\u00e9 \u00e0 des postes de direction, tant en agence qu\u2019au sein de grandes organisations, dans des environnements complexes et\u00a0multi\u2011march\u00e9s. Elle s\u2019est distingu\u00e9e par la mise en place d\u2019approches\u00a0ax\u00e9es sur les donn\u00e9es, le\u00a0d\u00e9veloppement de fonctions marketing structurantes\u00a0et la livraison de r\u00e9sultats concrets, \u00e0 la fois pour les affaires et pour la marque.<\/p>\n<p>Elle se joint \u00e0 BDC apr\u00e8s avoir occup\u00e9 le poste de\u00a0vice\u2011pr\u00e9sidente\u00a0adjointe, Planification et op\u00e9rations marketing et exp\u00e9rience client \u00e0 l\u2019\u00e9chelle mondiale\u00a0chez Sun Life Global. Dans ce r\u00f4le, elle a contribu\u00e9 \u00e0 renforcer l\u2019alignement entre les r\u00e9gions et les lignes d\u2019affaires, tout en faisant progresser des approches plus int\u00e9gr\u00e9es en marketing et en exp\u00e9rience client, en \u00e9troite collaboration avec la haute direction.\u00a0<\/p>\n<p>Cette nomination s\u2019inscrit dans la volont\u00e9 de BDC de\u00a0faire \u00e9voluer sa marque, de renforcer la port\u00e9e de ses\u00a0\u00e9v\u00e9nements et partenariats, et d\u2019approfondir sa relation avec l\u2019\u00e9cosyst\u00e8me entrepreneurial partout au pays.\u00a0<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_111668\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/anne%e2%80%91marie-buchanan-devient-vice%e2%80%91presidente-marque-evenements-et-partenariats-de-bdc\/\"  data-item_title=\"Anne\u2011Marie Buchanan devient vice\u2011pr\u00e9sidente, Marque, \u00e9v\u00e9nements et partenariats de BDC\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/04\/7A9vo_s1_400x400.jpg\"  data-item_date=\"2026-04-21T16:04:05-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>La Banque de d\u00e9veloppement du Canada (BDC) annonce la nomination d\u2019une nouvelle vice\u2011pr\u00e9sidente afin de piloter sa marque, ses \u00e9v\u00e9nements et ses partenariats. <\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_111668\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/anne%e2%80%91marie-buchanan-devient-vice%e2%80%91presidente-marque-evenements-et-partenariats-de-bdc\/\"  data-item_title=\"Anne\u2011Marie Buchanan devient vice\u2011pr\u00e9sidente, Marque, \u00e9v\u00e9nements et partenariats de BDC\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/04\/7A9vo_s1_400x400.jpg\"  data-item_date=\"2026-04-21T16:04:05-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":111673,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[225],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/111668"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=111668"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/111668\/revisions"}],"predecessor-version":[{"id":111674,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/111668\/revisions\/111674"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/111673"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=111668"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=111668"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=111668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}