{"id":111754,"date":"2026-04-30T10:40:58","date_gmt":"2026-04-30T14:40:58","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=111754"},"modified":"2026-04-30T10:41:08","modified_gmt":"2026-04-30T14:41:08","slug":"donnez-des-nouvelles-cossette-signe-la-nouvelle-campagne-publicitaire-de-la-presse","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/donnez-des-nouvelles-cossette-signe-la-nouvelle-campagne-publicitaire-de-la-presse\/","title":{"rendered":"Donnez des nouvelles : Cossette signe la nouvelle campagne publicitaire de La Presse"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"676\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/04\/unnamed-1024x676.jpg\" alt=\"\" class=\"wp-image-111757\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/04\/unnamed-1024x676.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/04\/unnamed-300x198.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/04\/unnamed-768x507.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/04\/unnamed-1200x792.jpg 1200w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/04\/unnamed.jpg 1350w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>30 avril 2026<\/p>\n<p><strong>La Presse lance une nouvelle campagne publicitaire pour son programme de dons qui met de l\u2019avant l\u2019engagement de sa communaut\u00e9 de donateurs. Sign\u00e9e par l\u2019agence Cossette, cette campagne se d\u00e9ploie sur l\u2019ensemble des plateformes de La Presse de m\u00eame qu\u2019\u00e0 l\u2019ext\u00e9rieur de son \u00e9cosyst\u00e8me en affichage, sur le web et \u00e0 la radio.<\/strong><\/p>\n<p>Depuis 2019, La Presse amasse des dons et ce sont jusqu\u2019ici plus de 115\u2009000\u202fpersonnes qui ont pos\u00e9\u202fle\u202fgeste\u202fsignificatif\u202fde donner. Le quotidien a comme mission de permettre \u00e0 un plus large public de s&rsquo;informer aupr\u00e8s d\u2019une source\u202fcr\u00e9dible. L\u2019acc\u00e8s\u202fgratuit \u00e0 un journalisme de qualit\u00e9 est essentiel\u202fet c\u2019est pour cette raison qu\u2019il\u202fse trouve\u202fau c\u0153ur de son mandat.\u202f<\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/5_2v2yGfnCE?si=S-_-Pd069l0xKtfL\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Avec sa nouvelle campagne, La Presse souhaite faire rayonner sa communaut\u00e9 de donateurs qui font une r\u00e9elle diff\u00e9rence. Gr\u00e2ce\u202f\u00e0 eux,\u202fplus d\u2019un million de lecteurs\u202facc\u00e8dent\u202fchaque jour\u202f\u00e0 une information libre et\u202fgratuite. Cossette a livr\u00e9 un concept qui met \u00e0 l\u2019honneur la richesse et la diversit\u00e9 de cette communaut\u00e9 qui, avec leur contribution, donne des nouvelles \u00e0 tous les Qu\u00e9b\u00e9cois.<\/p>\n<p>D\u00e8s aujourd\u2019hui, la campagne est d\u00e9ploy\u00e9e \u00e0 l\u2019ext\u00e9rieur de l\u2019\u00e9cosyst\u00e8me de La Presse ainsi que sur toutes ses plateformes. La campagne vivra tout au long de l\u2019\u00e9t\u00e9 et d\u00e9voilera, d\u00e8s juin, plusieurs portraits des donateurs de La Presse avec des t\u00e9moignages, des photos et des vid\u00e9os.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/04\/la-presse-1024x576.jpg\" alt=\"\" class=\"wp-image-111758\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/04\/la-presse-1024x576.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/04\/la-presse-300x169.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/04\/la-presse-768x432.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/04\/la-presse-1200x675.jpg 1200w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/04\/la-presse.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p><strong>Cr\u00e9dits :<\/strong><\/p>\n<p>Client : La Presse<br \/>Agence : Cossette<br \/>Cr\u00e9ation (campagne) : Camille L\u00e9vesque, Marc-Antoine Vall\u00e9e, Rapha\u00ebl C\u00f4t\u00e9, Olivier Fortin<br \/>Strat\u00e9gie :\u202fJudikaela Auffr\u00e9dou\u202f<br \/>Produit : Laure Hamonic<\/p>\n<p>Production d\u2019agence : Septi\u00e8me<br \/>Production : Anthony Gratton, Laurence Houle<br \/>Photographe :\u202fVincent Castonguay\u202f<br \/>Production imprim\u00e9e et num\u00e9rique : \u00c9ric Verrier, Natalie Desmeules<br \/>Maison de production : Les studios Octave\u202f<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_111754\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/donnez-des-nouvelles-cossette-signe-la-nouvelle-campagne-publicitaire-de-la-presse\/\"  data-item_title=\"Donnez des nouvelles : Cossette signe la nouvelle campagne publicitaire de La Presse\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/04\/la-presse-1024x576.jpg\"  data-item_date=\"2026-04-30T10:40:58-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>La Presse lance une nouvelle campagne publicitaire pour son programme de dons qui met de l\u2019avant l\u2019engagement de sa communaut\u00e9 de donateurs. Sign\u00e9e par l\u2019agence Cossette, cette campagne se d\u00e9ploie sur l\u2019ensemble des plateformes de La Presse de m\u00eame qu\u2019\u00e0 l\u2019ext\u00e9rieur de son \u00e9cosyst\u00e8me en affichage, sur le web et \u00e0 la radio.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_111754\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/donnez-des-nouvelles-cossette-signe-la-nouvelle-campagne-publicitaire-de-la-presse\/\"  data-item_title=\"Donnez des nouvelles : Cossette signe la nouvelle campagne publicitaire de La Presse\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/04\/la-presse-1024x576.jpg\"  data-item_date=\"2026-04-30T10:40:58-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":111758,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[230,506],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/111754"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=111754"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/111754\/revisions"}],"predecessor-version":[{"id":111759,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/111754\/revisions\/111759"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/111758"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=111754"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=111754"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=111754"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}