{"id":111823,"date":"2026-05-07T09:41:39","date_gmt":"2026-05-07T13:41:39","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=111823"},"modified":"2026-05-07T09:41:49","modified_gmt":"2026-05-07T13:41:49","slug":"une-nouvelle-campagne-inspiree-de-la-telerealite-pour-tourisme-montreal-signee-cossette","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/une-nouvelle-campagne-inspiree-de-la-telerealite-pour-tourisme-montreal-signee-cossette\/","title":{"rendered":"Une nouvelle campagne inspir\u00e9e de la t\u00e9l\u00e9r\u00e9alit\u00e9 pour Tourisme Montr\u00e9al sign\u00e9e Cossette"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"700\" height=\"700\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/05\/1.-Tourisme-MTL-x-Cossette_700x700px_FR.jpg\" alt=\"\" class=\"wp-image-111839\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/05\/1.-Tourisme-MTL-x-Cossette_700x700px_FR.jpg 700w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/05\/1.-Tourisme-MTL-x-Cossette_700x700px_FR-300x300.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/05\/1.-Tourisme-MTL-x-Cossette_700x700px_FR-150x150.jpg 150w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/05\/1.-Tourisme-MTL-x-Cossette_700x700px_FR-144x144.jpg 144w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n<p>5 mai 2026<\/p>\n<p><strong>Dans un contexte o\u00f9 la concurrence entre destinations urbaines s\u2019intensifie, Tourisme Montr\u00e9al choisit un langage culturel fort pour se d\u00e9marquer. En collaboration avec Cossette, l\u2019organisation d\u00e9ploie une plateforme 360 inspir\u00e9e de la t\u00e9l\u00e9r\u00e9alit\u00e9, le format t\u00e9l\u00e9visuel connaissant actuellement la plus forte croissance \u00e0 l\u2019\u00e9chelle mondiale.<\/strong><\/p>\n<p>En empruntant ces codes, Montr\u00e9al se r\u00e9v\u00e8le comme une ville o\u00f9 l\u2019on vit intens\u00e9ment l\u2019\u00e9t\u00e9, un peu \u00e0 la mani\u00e8re de participant\u00b7e\u00b7s d\u2019une t\u00e9l\u00e9r\u00e9alit\u00e9.<\/p>\n<figure class=\"wp-block-image\"><img src=\"https:\/\/assets.grenier.qc.ca\/uploads\/images\/4.+Tourisme+MTL+x+Cossette-446191.gif\" alt=\"gif4\"\/><\/figure>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/aF_wePocNSY?si=iZUFzHDd7wVc2WAC\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>L\u2019ambition est claire : positionner Montr\u00e9al comme une exp\u00e9rience \u00e0 vivre pleinement. \u00c0 travers une vid\u00e9o de 60 secondes con\u00e7ue comme une bande-annonce, la m\u00e9tropole devient le th\u00e9\u00e2tre d\u2019une saison haute en intensit\u00e9. Les visiteur\u00b7euse\u00b7s ne sont plus de simples spectateur\u00b7trice\u00b7s, mais les protagonistes de leur propre s\u00e9jour.\u00a0<\/p>\n<p>Cette approche s\u2019inscrit dans la mont\u00e9e du cin\u00e9-tourisme, un ph\u00e9nom\u00e8ne o\u00f9 la pr\u00e9sence d\u2019une destination \u00e0 l\u2019\u00e9cran influence directement le d\u00e9sir de la d\u00e9couvrir. En reprenant les codes narratifs de la t\u00e9l\u00e9r\u00e9alit\u00e9, la campagne cr\u00e9e un lien \u00e9motionnel imm\u00e9diat.<\/p>\n<figure class=\"wp-block-image\"><img src=\"https:\/\/assets.grenier.qc.ca\/uploads\/images\/1.+Tourisme+MTL+x+Cossette-446182.gif\" alt=\"gif\"\/><\/figure>\n<blockquote class=\"wp-block-quote\">\n<p>C\u2019est assum\u00e9, vrai et m\u00e9morable \u00bb, explique Alexandre Jutras, directeur de la cr\u00e9ation chez Cossette. \u00ab On voulait que le public embarque, qu\u2019il se reconnaisse et qu\u2019il r\u00eave de sa prochaine saison \u00e0 Montr\u00e9al. \u00bb<\/p>\n<\/blockquote>\n<blockquote class=\"wp-block-quote\">\n<p>La campagne rappelle que la ville offre son lot de d\u00e9couvertes, de rencontres marquantes et de moments intenses \u00bb, souligne Sylvie Charette, cheffe de la direction Marketing \u00e0 Tourisme Montr\u00e9al. \u00ab Ici, le sc\u00e9nario appartient \u00e0 celles et ceux qui viennent vivre leur propre \u201cprochaine saison\u201d. Montr\u00e9al devient alors un d\u00e9cor vivant o\u00f9 culture, gastronomie et \u00e9nergie des quartiers transforment chaque s\u00e9jour en exp\u00e9rience authentique. \u00bb<\/p>\n<\/blockquote>\n<figure class=\"wp-block-image\"><img src=\"https:\/\/assets.grenier.qc.ca\/uploads\/images\/2.+Tourisme+MTL+x+Cossette-446185.gif\" alt=\"gif2\"\/><\/figure>\n<p>En affichage, la plateforme d\u00e9tourne les codes des critiques t\u00e9l\u00e9 et cin\u00e9ma \u00e0 travers des citations \u00e0 double sens, r\u00e9v\u00e9lant Montr\u00e9al comme une destination o\u00f9 les&nbsp; \u00e9motions se vivent intens\u00e9ment.&nbsp;<\/p>\n<p>D\u00e9ploy\u00e9e au cin\u00e9ma, sur le web et en affichage depuis mars, la campagne rayonne en France, aux \u00c9tats-Unis et dans plusieurs march\u00e9s canadiens,\u00a0dont l\u2019Ouest, l\u2019Ontario et les Maritimes.\u00a0<\/p>\n<figure class=\"wp-block-image\"><img src=\"https:\/\/assets.grenier.qc.ca\/uploads\/images\/3.+Tourisme+MTL+x+Cossette-446188.gif\" alt=\"gif3\"\/><\/figure>\n<figure class=\"wp-block-image\"><img src=\"https:\/\/assets.grenier.qc.ca\/uploads\/images\/Option+1.+Tourisme+MTL+x+Cossette_1400x700px_InSitu-446194.jpg\" alt=\"im\"\/><\/figure>\n<figure class=\"wp-block-image\"><img src=\"https:\/\/assets.grenier.qc.ca\/uploads\/images\/Option+2.+Tourisme+MTL+x+Cossette_1400x700px_InSitu-446197.jpg\" alt=\"im2\"\/><\/figure>\n<figure class=\"wp-block-image\"><img src=\"https:\/\/assets.grenier.qc.ca\/uploads\/images\/Option+3.+Tourisme+MTL+x+Cossette_1400x700px_InSitu-446200.jpg\" alt=\"im3\"\/><\/figure>\n<p><strong>CR\u00c9DITS<\/strong><\/p>\n<p>Annonceur : Tourisme Montr\u00e9al&nbsp;<\/p>\n<p>Client\u00b7e\u00b7s : Sylvie Charette, Dany Pedneault, Myl\u00e8ne Neufcourt, Aline Vinel, Jade-Enya Le Brun<\/p>\n<p>Agence : Cossette<\/p>\n<p>Cr\u00e9ation : Anne-Claude Ch\u00e9nier, Alexandre Jutras, Eric Bouchard, Jean-Fran\u00e7ois Perreault, Myl\u00e8ne B\u00e9nard, Alena Schwing, Elisa-Maude Tremblay<br \/>Collaboration cr\u00e9ative : Fran\u00e7ois-Julien Rainville, Amy Maloney, \u00c9tienne Chayer-Leclerc, \u00c9ric Beaudin, Brendan Murphy, Andrew Morgan&nbsp;<\/p>\n<p>Strat\u00e9gie : Judikaela Auffr\u00e9dou, Daphn\u00e9 Brunelle<\/p>\n<p>Produit : Simon Parent, Malik Idrissi, Marie-Anne Lalonde, Marie-Catherine Roberge, Emilie Souti\u00e8re<\/p>\n<p>Production d\u2019agence : Septi\u00e8me<\/p>\n<p>Production \u00e9lectronique : Catherine Richard<\/p>\n<p>Production imprim\u00e9e \/ num\u00e9rique : Nathalie Boucher, Emmanuelle Arpin, Natalie Demeules<br \/>Retouche: Daniel Cartier<\/p>\n<p>Linguistique&nbsp; : Carol-Ann Savick, Marc Grandmont, France Auger<\/p>\n<p>Agence m\u00e9dia : Touch\u00e9<\/p>\n<p>Maison de production : Gorditos<\/p>\n<p>R\u00e9alisation : Jean-Fran\u00e7ois Chagnon<br \/>Direction photo: Andr\u00e9 Turpin<\/p>\n<p>Postproduction : Shed<\/p>\n<p>Studio de son : Circonflex<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_111823\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/une-nouvelle-campagne-inspiree-de-la-telerealite-pour-tourisme-montreal-signee-cossette\/\"  data-item_title=\"Une nouvelle campagne inspir\u00e9e de la t\u00e9l\u00e9r\u00e9alit\u00e9 pour Tourisme Montr\u00e9al sign\u00e9e Cossette\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/05\/1.-Tourisme-MTL-x-Cossette_700x700px_FR.jpg\"  data-item_date=\"2026-05-07T09:41:39-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Dans un contexte o\u00f9 la concurrence entre destinations urbaines s\u2019intensifie, Tourisme Montr\u00e9al choisit un langage culturel fort pour se d\u00e9marquer. En collaboration avec Cossette, l\u2019organisation d\u00e9ploie une plateforme 360 inspir\u00e9e de la t\u00e9l\u00e9r\u00e9alit\u00e9, le format t\u00e9l\u00e9visuel connaissant actuellement la plus forte croissance \u00e0 l\u2019\u00e9chelle mondiale.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_111823\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/une-nouvelle-campagne-inspiree-de-la-telerealite-pour-tourisme-montreal-signee-cossette\/\"  data-item_title=\"Une nouvelle campagne inspir\u00e9e de la t\u00e9l\u00e9r\u00e9alit\u00e9 pour Tourisme Montr\u00e9al sign\u00e9e Cossette\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/05\/1.-Tourisme-MTL-x-Cossette_700x700px_FR.jpg\"  data-item_date=\"2026-05-07T09:41:39-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":111839,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[229,230],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/111823"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=111823"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/111823\/revisions"}],"predecessor-version":[{"id":111840,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/111823\/revisions\/111840"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/111839"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=111823"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=111823"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=111823"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}