{"id":112012,"date":"2026-05-21T09:30:20","date_gmt":"2026-05-21T13:30:20","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=112012"},"modified":"2026-05-21T09:30:36","modified_gmt":"2026-05-21T13:30:36","slug":"bdc-et-cossette-celebrent-lambition-du-savoir-faire-canadien","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/bdc-et-cossette-celebrent-lambition-du-savoir-faire-canadien\/","title":{"rendered":"BDC et Cossette c\u00e9l\u00e8brent l\u2019ambition du savoir-faire canadien"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"512\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/05\/Cossette-x-BDC_Still_1440x720-1024x512.png\" alt=\"\" class=\"wp-image-112014\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/05\/Cossette-x-BDC_Still_1440x720-1024x512.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/05\/Cossette-x-BDC_Still_1440x720-300x150.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/05\/Cossette-x-BDC_Still_1440x720-768x384.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/05\/Cossette-x-BDC_Still_1440x720-1200x600.png 1200w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/05\/Cossette-x-BDC_Still_1440x720.png 1441w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>20 mai 2026<\/p>\n<p><strong>La Banque de d\u00e9veloppement du Canada (BDC), en collaboration avec Cossette, d\u00e9voile \u00ab Fait au Canada \u00bb, une campagne nationale qui invite les entrepreneur\u00b7e\u00b7s \u00e0 produire ici, dans un contexte \u00e9conomique mondial en pleine mutation.<\/strong><\/p>\n<p>D\u00e9ploy\u00e9e en trois vagues, l\u2019initiative positionne les entreprises canadiennes comme des acteur\u00b7trice\u00b7s cl\u00e9s d\u2019une \u00e9conomie ax\u00e9e sur la souverainet\u00e9 \u00e9conomique et l\u2019innovation, en mesure de transformer les incertitudes mondiales en occasions de croissance.<\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/zhseFK5qxw0?si=95eW74SWUPY8jGzA\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Pour incarner cet \u00e9lan, la campagne mise sur deux voix embl\u00e9matiques. \u00ab En fran\u00e7ais, la com\u00e9dienne \u00c9lise Guilbault affronte les vents changeants de l\u2019\u00e9conomie mondiale dans une mise en sc\u00e8ne \u00e0 la fois symbolique et percutante. En anglais, l\u2019humoriste Rick Mercer revisite son c\u00e9l\u00e8bre <em>rant<\/em> pour rappeler le potentiel immense du savoir-faire canadien. Deux tons, un m\u00eame \u00e9lan \u00bb, explique Alexandre Gadoua, vice-pr\u00e9sident, cr\u00e9ation chez Cossette.<\/p>\n<\/blockquote>\n<blockquote class=\"wp-block-quote\">\n<p>BDC a la ferme et forte conviction que notre meilleure d\u00e9fense commence par la volont\u00e9 de produire ici, chez nous \u00bb, annonce Diane Lafontaine, cheffe du marketing et de la strat\u00e9gie d\u2019entreprise chez BDC. \u00ab Que ce soit dans l\u2019acier, le secteur manufacturier ou l\u2019intelligence artificielle, nous sommes fier\u00b7\u00e8re\u00b7s de voir les entrepreneur\u00b7e\u00b7s mener la charge et de les appuyer pour que l\u2019innovation et la cr\u00e9ativit\u00e9 canadiennes servent \u00e0 d\u00e9velopper notre souverainet\u00e9 \u00e9conomique. \u00bb<\/p>\n<\/blockquote>\n<p>Ce mandat trouve une r\u00e9sonance particuli\u00e8re chez Cossette, agence fi\u00e8rement \u00e9tablie au pays.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Dans un contexte d\u2019instabilit\u00e9 mondiale, il \u00e9tait essentiel de porter un message clair et mobilisateur \u00bb, souligne Louis Duchesne, pr\u00e9sident de Cossette. \u00ab Nous avons voulu saisir ce <em>momentum <\/em>pour affirmer avec force l\u2019ambition de BDC et amplifier sa capacit\u00e9 \u00e0 accompagner les entrepreneur\u00b7e\u00b7s face aux opportunit\u00e9s et aux d\u00e9fis actuels. \u00bb<\/p>\n<\/blockquote>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/RqH0JSbLhNw?si=0Vu_WrLQIKV2Y3QF\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Orchestr\u00e9e par Cossette M\u00e9dia, la campagne se d\u00e9ploie \u00e0 l\u2019\u00e9chelle nationale avec une premi\u00e8re vague en t\u00e9l\u00e9vision et en num\u00e9rique, comprenant des formats de 60, 30 et 6 secondes. Les deux vagues suivantes introduiront de nouveaux messages mettant en lumi\u00e8re diff\u00e9rents leviers de la souverainet\u00e9 \u00e9conomique et plus sp\u00e9cifiquement la d\u00e9fense, tout en \u00e9largissant le d\u00e9ploiement \u00e0 la radio, \u00e0 l\u2019affichage et au num\u00e9rique.<\/p>\n<p><strong>CR\u00c9DITS<\/strong><\/p>\n<p>Annonceur : Banque de d\u00e9veloppement du Canada<\/p>\n<p>Client\u00b7e\u00b7s : Diane Lafontaine, Andres Suarez, Benjamin Nantel, Elo\u00efse Boutin-Masse, Marine Bourdonnais, Ariane Bissonnette, Nina Zoglami<\/p>\n<p>Agence : Cossette<\/p>\n<p>Cr\u00e9ation : Alexandre Gadoua, Marc-Antoine Vall\u00e9e, Rapha\u00ebl C\u00f4t\u00e9, Andrew Lord, Christine Girard, David Th\u00e9roux<\/p>\n<p>Strat\u00e9gie : Judikaela Auffr\u00e9dou, Anne-Sophie Vachon<\/p>\n<p>Produit : David Legendre, Mathilde Acosta<\/p>\n<p>Production d\u2019agence : Septi\u00e8me<\/p>\n<p>Production : St\u00e9phanie C\u00f4t\u00e9<\/p>\n<p>Agence m\u00e9dia : Cossette M\u00e9dia, Martin Soubeyran, \u00e9quipe de planification (Maude LaRue, Maxime Schont) et activation m\u00e9dia (Isabelle Fournier, \u00c9lodie Dubrulle et Kevin Santer)<\/p>\n<p>Maison de production : SOMA<\/p>\n<p>Production ex\u00e9cutive : Simon Corriveau-Gagn\u00e9<\/p>\n<p>R\u00e9alisation : Daniel Roby<\/p>\n<p>Postproduction : Real by Fake<\/p>\n<p>Studio de son : Cult Nation<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_112012\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  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data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>La Banque de d\u00e9veloppement du Canada (BDC), en collaboration avec Cossette, d\u00e9voile \u00ab Fait au Canada \u00bb, une campagne nationale qui invite les entrepreneur\u00b7e\u00b7s \u00e0 produire ici, dans un contexte \u00e9conomique mondial en pleine mutation.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_112012\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  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