{"id":112020,"date":"2026-05-21T10:19:42","date_gmt":"2026-05-21T14:19:42","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=112020"},"modified":"2026-05-21T10:19:54","modified_gmt":"2026-05-21T14:19:54","slug":"intact-assurance-fait-appel-a-patrick-huard-et-cossette-pour-sa-nouvelle-campagne","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/intact-assurance-fait-appel-a-patrick-huard-et-cossette-pour-sa-nouvelle-campagne\/","title":{"rendered":"Intact Assurance fait appel \u00e0 Patrick Huard et Cossette pour sa nouvelle campagne"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"819\" height=\"1024\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/05\/Options_Stills_1080x1350-1-819x1024.jpg\" alt=\"\" class=\"wp-image-112021\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/05\/Options_Stills_1080x1350-1-819x1024.jpg 819w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/05\/Options_Stills_1080x1350-1-240x300.jpg 240w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/05\/Options_Stills_1080x1350-1-768x960.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/05\/Options_Stills_1080x1350-1.jpg 1080w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><\/figure>\n<p>19 mai 2026<\/p>\n<p><strong>Intact Assurance et Cossette signent une nouvelle campagne qui emprunte aux codes du film d\u2019action pour mettre en sc\u00e8ne des situations aussi spectaculaires qu\u2019improbables. Une fa\u00e7on percutante de rappeler que l\u2019expertise d\u2019Intact Assurance s\u2019\u00e9tend bien au-del\u00e0 des habitations et des autos.<\/strong><\/p>\n<p>La campagne s\u2019inscrit dans le contexte du lancement de la s\u00e9rie <em>Bon Cop Bad Cop <\/em>pr\u00e9sent\u00e9e par Intact Assurance, mettant en vedette le porte-parole de la marque, Patrick Huard. L\u2019\u00e9quipe cr\u00e9ative de Cossette s\u2019inspire ainsi des codes bien connus du cin\u00e9ma d\u2019action pour imaginer un univers \u00e0 la fois intense et d\u00e9cal\u00e9, un registre rarement exploit\u00e9 en publicit\u00e9 au Qu\u00e9bec.<\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/CKg3gnKCnzU?si=2hVYckEOHJRhd4aL\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Chaque ex\u00e9cution plonge d\u2019abord le public au c\u0153ur de l\u2019action, avant de r\u00e9v\u00e9ler soudainement le plateau de tournage. Ce renversement, o\u00f9 le d\u00e9cor laisse place aux coulisses, devient un levier cr\u00e9atif central et insuffle \u00e0 la campagne un ton plein d&rsquo;esprit. Le projet se d\u00e9marque ainsi par ses prouesses techniques ambitieuses et divertissantes, dans une cat\u00e9gorie souvent plus conservatrice.<\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/_4gLRI0MhmY?si=ENbBqe8TQa55d1En\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>L\u2019angle cr\u00e9atif repose sur une id\u00e9e forte : parfois, la r\u00e9alit\u00e9 d\u00e9passe la fiction. Malgr\u00e9 l\u2019intensit\u00e9 des sc\u00e8nes et le spectaculaire des cascades, le protagoniste demeure imperturbable. Ce calme illustre une r\u00e9alit\u00e9 concr\u00e8te : plus de 6 millions d\u2019autos, d&rsquo;habitations et d&rsquo;entreprises au Canada sont assur\u00e9s par Intact Assurance, l\u2019assureur de confiance qui se surpasse pour ses client\u00b7e\u00b7s. En d\u00e9montrant que l&rsquo;on peut rester serein m\u00eame dans les situations les plus intenses ou improbables, la campagne rappelle que ce sentiment de confiance est accessible \u00e0 tous.<\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/H91gNFLgT9E?si=MiItJ7957c0vMYuv\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>En ondes depuis le 4 mai 2026 au Qu\u00e9bec, la campagne se d\u00e9ploie principalement \u00e0 la t\u00e9l\u00e9vision, avec un message de 30 secondes et deux ex\u00e9cutions distinctes de 15 secondes. Elle se d\u00e9cline aussi en affichage avec des placements d\u2019impact et sur les m\u00e9dias sociaux, o\u00f9 le contenu vient renforcer le message. Une offensive destin\u00e9e au reste du Canada, \u00e9galement con\u00e7ue par l\u2019\u00e9quipe de Cossette Montr\u00e9al, suivra fin mai.<\/p>\n<p><strong>CR\u00c9DITS<\/strong><\/p>\n<p>Annonceur : <strong>Intact Assurance<\/strong><\/p>\n<p>Client\u00b7e\u00b7s : <strong>Imen Zitouni, \u00c8ve R. Larose, Evelyne Lepage, Mia Sarah Bergman, V\u00e9ronique Auger, Joanie Charest<\/strong><\/p>\n<p>Agence : <strong>Cossette<\/strong><\/p>\n<p>Cr\u00e9ation : <strong>Anne-Claude Ch\u00e9nier,<\/strong> <strong>Alexandre Gadoua, Fran\u00e7ois-Julien Rainville, Laurence Oliva, M\u00e9lanie Delisle<\/strong><\/p>\n<p>Strat\u00e9gie : <strong>Robyn Hutman<\/strong><\/p>\n<p>Produit : <strong>Justine Guillin<\/strong><\/p>\n<p>Production d\u2019agence : <strong>Catherine Richard<\/strong><\/p>\n<p>Maison de production : <strong>SOMA<\/strong><\/p>\n<p>R\u00e9alisation : <strong>Olivier Labont\u00e9 LeMoyne<\/strong><\/p>\n<p>Production : <strong>Joannie Tellier<\/strong><\/p>\n<p>Montage : <strong>J\u00e9r\u00e9mie T. Fournier (Septi\u00e8me)<\/strong><\/p>\n<p>Effets sp\u00e9ciaux : <strong>Real By Fake<\/strong><\/p>\n<p>Online : <strong>Arketype<\/strong><\/p>\n<p>Studio de son : <strong>Lamajeure<\/strong><\/p>\n<p>Agence m\u00e9dia :<strong> OMD<\/strong><\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_112020\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/intact-assurance-fait-appel-a-patrick-huard-et-cossette-pour-sa-nouvelle-campagne\/\"  data-item_title=\"Intact Assurance fait appel \u00e0 Patrick Huard et Cossette pour sa nouvelle campagne\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/05\/Options_Stills_1080x1350-1-819x1024.jpg\"  data-item_date=\"2026-05-21T10:19:42-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Intact Assurance et Cossette signent une nouvelle campagne qui emprunte aux codes du film d\u2019action pour mettre en sc\u00e8ne des situations aussi spectaculaires qu\u2019improbables. Une fa\u00e7on percutante de rappeler que l\u2019expertise d\u2019Intact Assurance s\u2019\u00e9tend bien au-del\u00e0 des habitations et des autos.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_112020\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/intact-assurance-fait-appel-a-patrick-huard-et-cossette-pour-sa-nouvelle-campagne\/\"  data-item_title=\"Intact Assurance fait appel \u00e0 Patrick Huard et Cossette pour sa nouvelle campagne\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/05\/Options_Stills_1080x1350-1-819x1024.jpg\"  data-item_date=\"2026-05-21T10:19:42-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":112021,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[230],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/112020"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=112020"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/112020\/revisions"}],"predecessor-version":[{"id":112022,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/112020\/revisions\/112022"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/112021"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=112020"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=112020"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=112020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}