{"id":112053,"date":"2026-05-26T13:10:52","date_gmt":"2026-05-26T17:10:52","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=112053"},"modified":"2026-05-26T13:11:05","modified_gmt":"2026-05-26T17:11:05","slug":"xavier-szwengler-nomme-chef-de-la-direction-marketing-de-bdc","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/xavier-szwengler-nomme-chef-de-la-direction-marketing-de-bdc\/","title":{"rendered":"Xavier Szwengler nomm\u00e9 chef de la direction marketing de BDC"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"alignleft size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/05\/xavier-szwengler-683x1024.jpg\" alt=\"\" class=\"wp-image-112054\" width=\"386\" height=\"579\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/05\/xavier-szwengler-683x1024.jpg 683w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/05\/xavier-szwengler-200x300.jpg 200w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/05\/xavier-szwengler.jpg 720w\" sizes=\"(max-width: 386px) 100vw, 386px\" \/><\/figure>\n<\/div>\n<p>26 mai 2026<\/p>\n<p><strong>Il dirige l\u2019\u00e9quipe et la fonction marketing de la Banque afin d\u2019assurer un solide positionnement de marque, une contribution accrue aux objectifs d\u2019affaires et une exp\u00e9rience client \u00e0 forte valeur ajout\u00e9e, en pleine coh\u00e9rence avec notre strat\u00e9gie d\u2019entreprise. Son r\u00f4le comprend \u00e9galement l\u2019\u00e9tablissement de partenariats qui soutiennent les propri\u00e9taires de PME au Canada.<\/strong><\/p>\n<p>Fort de plus de&nbsp;20 ans&nbsp;d\u2019exp\u00e9rience en marketing, en technologie et en transformation organisationnelle, Xavier est reconnu pour sa capacit\u00e9 \u00e0 exploiter les donn\u00e9es, l\u2019analytique, l\u2019intelligence artificielle et la mesure de la performance afin de g\u00e9n\u00e9rer de l\u2019impact et de la valeur \u00e0 long terme.<\/p>\n<p>Avant de se joindre \u00e0 BDC, il occupait le poste de vice\u2011pr\u00e9sident, Marketing et distribution chez Air Transat (Transat A.T.) o\u00f9 il si\u00e9geait au comit\u00e9 de direction. Il y supervisait une part importante des revenus directs et dirigeait d\u2019importantes initiatives num\u00e9riques, ax\u00e9es sur les donn\u00e9es et l\u2019automatisation, notamment un programme de loyaut\u00e9 phare et des partenariats internationaux strat\u00e9giques, tout en am\u00e9liorant le parcours client de bout en bout.<\/p>\n<p>Xavier a \u00e9galement occup\u00e9 divers postes de direction en marketing chez Transat, Ubisoft et TUI, ainsi que des r\u00f4les en consultation chez Viatys et Capgemini (anciennement Altran), o\u00f9 il a acquis une solide expertise en commerce \u00e9lectronique, en gestion de la relation client (CRM), en strat\u00e9gie multicanal et en transformation \u00e0 grande \u00e9chelle. Il est titulaire d\u2019un dipl\u00f4me en g\u00e9nie informatique et ing\u00e9nierie des industries culturelles de l\u2019Universit\u00e9 de technologie de Compi\u00e8gne (UTC).<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_112053\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/xavier-szwengler-nomme-chef-de-la-direction-marketing-de-bdc\/\"  data-item_title=\"Xavier Szwengler nomm\u00e9 chef de la direction marketing de BDC\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/05\/xavier-szwengler-683x1024.jpg\"  data-item_date=\"2026-05-26T13:10:52-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Il dirige l\u2019\u00e9quipe et la fonction marketing de la Banque afin d\u2019assurer un solide positionnement de marque, une contribution accrue aux objectifs d\u2019affaires et une exp\u00e9rience client \u00e0 forte valeur ajout\u00e9e, en pleine coh\u00e9rence avec notre strat\u00e9gie d\u2019entreprise. Son r\u00f4le comprend \u00e9galement l\u2019\u00e9tablissement de partenariats qui soutiennent les propri\u00e9taires de PME au Canada.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_112053\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/xavier-szwengler-nomme-chef-de-la-direction-marketing-de-bdc\/\"  data-item_title=\"Xavier Szwengler nomm\u00e9 chef de la direction marketing de BDC\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/05\/xavier-szwengler-683x1024.jpg\"  data-item_date=\"2026-05-26T13:10:52-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":112054,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[225],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/112053"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=112053"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/112053\/revisions"}],"predecessor-version":[{"id":112055,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/112053\/revisions\/112055"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/112054"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=112053"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=112053"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=112053"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}