{"id":112059,"date":"2026-05-26T13:33:15","date_gmt":"2026-05-26T17:33:15","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=112059"},"modified":"2026-05-26T13:33:24","modified_gmt":"2026-05-26T17:33:24","slug":"via-rail-et-cossette-connectent-les-fans-montrealais-au-baseball","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/via-rail-et-cossette-connectent-les-fans-montrealais-au-baseball\/","title":{"rendered":"VIA Rail et Cossette connectent les fans montr\u00e9alais au baseball"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"512\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/05\/1.-Cossette-x-VIA-Rail_Hero-1024x512.jpg\" alt=\"\" class=\"wp-image-112062\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/05\/1.-Cossette-x-VIA-Rail_Hero-1024x512.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/05\/1.-Cossette-x-VIA-Rail_Hero-300x150.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/05\/1.-Cossette-x-VIA-Rail_Hero-768x384.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/05\/1.-Cossette-x-VIA-Rail_Hero-1536x768.jpg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/05\/1.-Cossette-x-VIA-Rail_Hero-2048x1024.jpg 2048w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/05\/1.-Cossette-x-VIA-Rail_Hero-1200x600.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>25 mai 2026<\/p>\n<p><strong>Le 25 mai, \u00e0 l\u2019occasion du match hommage des Blue Jays de Toronto \u00e0 Vladimir Guerrero Jr. en uniforme des Expos, VIA Rail signe un visuel pour rappeler que le train est la meilleure fa\u00e7on de connecter\u00a0 les Montr\u00e9alais\u00b7es au baseball cet \u00e9t\u00e9.<\/strong><\/p>\n<blockquote class=\"wp-block-quote\">\n<p>On voulait une image capable d\u2019exprimer l\u2019id\u00e9e sans mots \u00bb, explique Marie Cermakova, directrice artistique chez Cossette. \u00ab En transformant les coutures d\u2019une balle de baseball en voie ferr\u00e9e, on fait de VIA Rail un lien direct entre Montr\u00e9al, Toronto et cette passion qui continue de rassembler les fans. \u00bb<\/p>\n<\/blockquote>\n<blockquote class=\"wp-block-quote\">\n<p>Chez VIA Rail, notre r\u00f4le n\u2019est pas seulement de transporter les gens \u00bb, explique Philippe Normand, Vice-Pr\u00e9sident Communications et Marketing chez VIA Rail. \u00ab Pour les fans montr\u00e9alais\u00b7es qui se tournent vers Toronto pour vivre le baseball en direct, les gens pensent encore trop souvent \u00e0 la voiture, et pourtant, on est la fa\u00e7on la plus simple, confortable, s\u00e9curitaire et agr\u00e9able de faire le trajet. \u00bb<\/p>\n<\/blockquote>\n<p>La campagne se d\u00e9ploie en affichage et sur le web pendant deux semaines.<\/p>\n<p><strong>CR\u00c9DITS<\/strong><\/p>\n<p>Annonceur : VIA Rail Canada<br \/>Client\u00b7e\u00b7s : Philippe Normand, Vanessa Zieman, Alexandra Nasim<\/p>\n<p>Agence : Cossette<br \/>Cr\u00e9ation : Anne-Claude Ch\u00e9nier, Alexandre Jutras, Marie Cermakova, Philippe Brassard<br \/>Strat\u00e9gie : Michel-Alex Lessard, Anne-Sophie Vachon<\/p>\n<p>Produit : Mathilde Acosta<\/p>\n<p>Production d\u2019agence : Septi\u00e8me<br \/>Production imprim\u00e9e et num\u00e9rique : Marie-\u00c8ve Thibodeau, Nathalie Boucher, Daniel CartierLinguistique : Marc Grandmont, Carol-Ann Savick<br \/>Agence m\u00e9dia : Touch\u00e9! (Isabelle Gagnon, Marjorie Leduc)<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_112059\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  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Montr\u00e9alais\u00b7es au baseball cet \u00e9t\u00e9.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_112059\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  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