{"id":112338,"date":"2026-06-22T05:14:00","date_gmt":"2026-06-22T09:14:00","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=112338"},"modified":"2026-08-10T05:09:27","modified_gmt":"2026-08-10T09:09:27","slug":"3-angles-dattaque-pour-inspirer-vos-contenus-tiktok-au-bureau","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/3-angles-dattaque-pour-inspirer-vos-contenus-tiktok-au-bureau\/","title":{"rendered":"3 angles d&rsquo;attaque pour inspirer vos contenus \u00ab TikTok au bureau \u00bb"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"740\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/06\/pexels-gustavo-fring-4872042-scaled-e1782555177470-1024x740.jpg\" alt=\"\" class=\"wp-image-112342\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/06\/pexels-gustavo-fring-4872042-scaled-e1782555177470-1024x740.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/06\/pexels-gustavo-fring-4872042-scaled-e1782555177470-300x217.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/06\/pexels-gustavo-fring-4872042-scaled-e1782555177470-768x555.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/06\/pexels-gustavo-fring-4872042-scaled-e1782555177470-1536x1111.jpg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/06\/pexels-gustavo-fring-4872042-scaled-e1782555177470-1200x868.jpg 1200w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/06\/pexels-gustavo-fring-4872042-scaled-e1782555177470.jpg 1708w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/figure>\n\n\n\n<p>27 juin 2026<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>TikTok est aujourd\u2019hui une plateforme bien reconnue pour positionner sa marque employeur et faire des efforts de recrutement. Mais il n\u2019est pas toujours \u00e9vident d&rsquo;en comprendre les codes et de trouver le bon ton pour se d\u00e9marquer. Voici trois angles d\u2019attaque.<\/strong><\/p>\n\n\n\n<p><strong>1. La complicit\u00e9 d&rsquo;\u00e9quipe<\/strong><\/p>\n\n\n\n<p>Le premier pilier de contenu est de nature humoristique. Il vise \u00e0 mettre en valeur la complicit\u00e9 entre les membres d\u2019une \u00e9quipe de travail. Les tendances en elle-m\u00eame ne sont pas sp\u00e9cifiques au monde du travail, mais elle s\u2019applique tr\u00e8s bien.<\/p>\n\n\n\n<p>Par exemple, la tendance \u00ab&nbsp;AirPod Switch&nbsp;\u00bb met en sc\u00e8ne deux coll\u00e8gues qui se croisent, se bousculent et \u00e9changent \u00ab accidentellement \u00bb leurs \u00e9couteurs. La vid\u00e9o montre tour \u00e0 tour la r\u00e9action de l&rsquo;un et de l\u2019autre face aux go\u00fbts musicaux improbables ou inattendus du coll\u00e8gue.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<iframe height=\"578\" width=\"325\" src=\"https:\/\/www.tiktok.com\/player\/v1\/7623337251396734228?embed_from=oembed&#038;music_info=1&#038;description=1&#038;autoplay=1&#038;muted=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; fullscreen; gyroscope; picture-in-picture; web-share\" allowfullscreen loading=\"lazy\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Une autre tendance \u00ab&nbsp;humoristique&nbsp;\u00bb qui demande le concours de plusieurs employ\u00e9s est le \u00ab&nbsp;Tone Challenge&nbsp;\u00bb. Une \u00e9quipe se r\u00e9unit et chaque collaborateur lit une m\u00eame phrase \u00ab&nbsp;creuse&nbsp;\u00bb issue du monde corporatif (du genre <em>\u00ab Tel que mentionn\u00e9 dans mon dernier courriel&#8230; \u00bb<\/em>) mais avec une \u00e9motion impos\u00e9e: f\u00e2ch\u00e9, triste, dramatique. Et une musique de circonstance.<\/p>\n\n\n\n<p>Les deux derni\u00e8res suggestions se pr\u00eatent merveilleusement au team buiding. La vid\u00e9o \u00ab&nbsp;quel type d\u2019employ\u00e9s&nbsp;\u00bb met en vedette des arch\u00e9types du bureau, celui qui est toujours en retard, qui mange toujours des collations, etc. La version <em>\u2018Shake hands with the person who\u2026\u201d<\/em> rend la s\u00e9quence plus interactive, car c\u2019est l\u2019employ\u00e9 qui pige un type d\u2019employ\u00e9 et, ensuite, va le saluer.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<iframe height=\"578\" width=\"325\" src=\"https:\/\/www.tiktok.com\/player\/v1\/7647478624639094029?embed_from=oembed&#038;music_info=1&#038;description=1&#038;autoplay=1&#038;muted=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; fullscreen; gyroscope; picture-in-picture; web-share\" allowfullscreen loading=\"lazy\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>2. Mode autod\u00e9rision ou cynisme assum\u00e9<\/strong><\/p>\n\n\n\n<p>Un second pilier de contenu est l&rsquo;autod\u00e9rision. Plut\u00f4t que de mettre la vie au travail sur un pi\u00e9destal, on parle plus franchement de ce qui nous y agace, sans toutefois se prendre trop au s\u00e9rieux.<\/p>\n\n\n\n<p>Les vid\u00e9os avec une musique angoissante qui visent \u00e0 souligner un moment d\u00e9sagr\u00e9able de la vie au bureau tirent toujours un sourire. Le sous-texte se lit comme suit&nbsp;: \u00ab&nbsp;Recevoir une invitation de r\u00e9union surprise du patron sans ordre du jour \u00e0 16 h 30&nbsp;\u00bb, \u00ab&nbsp;Voir la mention \u00ab En train d&rsquo;\u00e9crire&#8230; \u00bb sur Teams pendant trois minutes cons\u00e9cutives&nbsp;\u00bb, \u00ab&nbsp;Quand la pastille Teams\/Slack d\u2019un coll\u00e8gue vire au rouge, alors que vous avez une question pour lui&nbsp;\u00bb.<\/p>\n\n\n\n<p>Certaines personnes veulent montrer qu&rsquo;ils demeurent \u00abcool\u00bb, malgr\u00e9 le chaos incessant du travail, \u00e0 travers la tendance \u00abPOV: I\u2019m listening to music and ignoring the chaos at work\u00bb.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<iframe height=\"578\" width=\"325\" src=\"https:\/\/www.tiktok.com\/player\/v1\/7608102680921230614?embed_from=oembed&#038;music_info=1&#038;description=1&#038;autoplay=1&#038;muted=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; fullscreen; gyroscope; picture-in-picture; web-share\" allowfullscreen loading=\"lazy\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Sous la rubrique \u00ab&nbsp;#unannouncedteamscall&nbsp;\u00bb, des employ\u00e9s mettent en sc\u00e8ne leur panique de se faire convoquer en Teams.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<iframe height=\"578\" width=\"325\" src=\"https:\/\/www.tiktok.com\/player\/v1\/7494295385381342510?embed_from=oembed&#038;music_info=1&#038;description=1&#038;autoplay=1&#038;muted=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; fullscreen; gyroscope; picture-in-picture; web-share\" allowfullscreen loading=\"lazy\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>3. Vue des coulisses<\/strong><\/p>\n\n\n\n<p>De mani\u00e8re plus g\u00e9n\u00e9rale, il existe tout un segment de contenu qui vise \u00e0 donner une vue des coulisses sur une carri\u00e8re professionnelle ou un milieu de travail. <\/p>\n\n\n\n<p>D\u2019un point de vue professionnel, on peut s\u2019attarder \u00e0 ces th\u00e8mes, fr\u00e9quemment repris sur TikTok&nbsp;: <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u00ab&nbsp;How I Got My Job&nbsp;\u00bb, o\u00f9 l\u2019employ\u00e9 raconte comment il a obtenu son emploi,<\/li><li>\u00ab&nbsp;Career Transparency&nbsp;\u00bb, o\u00f9 l\u2019employ\u00e9 r\u00e9l\u00e8ve des insighs de son m\u00e9tier, incluant parfois le salaire,<\/li><li>ou encore le \u00ab&nbsp;Career Timeline&nbsp;\u00bb, o\u00f9, proasiquement, l\u2019employ\u00e9 raconte son parcours professionnel de mani\u00e8re chronologique, avec des photos souvenirs \u00e0 l\u2019appui.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<iframe height=\"578\" width=\"325\" src=\"https:\/\/www.tiktok.com\/player\/v1\/7521393511724240158?embed_from=oembed&#038;music_info=1&#038;description=1&#038;autoplay=1&#038;muted=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; fullscreen; gyroscope; picture-in-picture; web-share\" allowfullscreen loading=\"lazy\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>\u00c0 vous de cr\u00e9er vos propres contenus&#8230; bonne inspiration!<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n<div class=\" content_cards_card content_cards_domain_formations-isarta-com\">\n\t\t\t<div class=\"content_cards_image\">\n            <a class=\"content_cards_image_link\" href=\"https:\/\/formations.isarta.com\/cours\/tiktok-developper-sa-visibilite-de-facon-strategique\/9?utm_source=Isarta_Infos\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/formations.isarta.com\/assets\/images\/37\/375338_TikTok2.jpg\" alt=\"TikTok : D\u00e9velopper sa visibilit\u00e9 de fa\u00e7on strat\u00e9gique | Formations Isarta\"><\/a>\n\t\t<\/div>\n\t\n\t<div class=\"content_cards_title\">\n\t\t<a class=\"content_cards_title_link\" href=\"https:\/\/formations.isarta.com\/cours\/tiktok-developper-sa-visibilite-de-facon-strategique\/9?utm_source=Isarta_Infos\" target=\"_blank\">TikTok : D\u00e9velopper sa visibilit\u00e9 de fa\u00e7on strat\u00e9gique | Formations Isarta<\/a>\n\t<\/div>\n\t<div class=\"content_cards_description\">\n\t\t<a class=\"content_cards_description_link\" href=\"https:\/\/formations.isarta.com\/cours\/tiktok-developper-sa-visibilite-de-facon-strategique\/9?utm_source=Isarta_Infos\" target=\"_blank\">\n\t\t\t<p>D\u00e9cryptez TikTok pour l\u2019int\u00e9grer efficacement : formats, tendances utiles, SEO, publicit\u00e9, recrutement<\/p>\n\t\t<\/a>\n\t<\/div>\n<\/div>\n\n\n<div class=\" content_cards_card content_cards_domain_formations-isarta-com\">\n\t\t\t<div class=\"content_cards_image\">\n            <a class=\"content_cards_image_link\" href=\"https:\/\/formations.isarta.com\/cours\/strategie-de-contenu-video-pour-les-medias-sociaux-formats-plateformes-et-performance\/9?utm_source=Isarta_Infos\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/formations.isarta.com\/assets\/images\/84\/8471ce_Strat-gie-de-contenu-vid-o-pour-les-m-dias-sociaux.jpg\" alt=\"Strat\u00e9gie de contenu vid\u00e9o pour les m\u00e9dias sociaux : formats, plateformes et performance | Formations Isarta\"><\/a>\n\t\t<\/div>\n\t\n\t<div class=\"content_cards_title\">\n\t\t<a class=\"content_cards_title_link\" href=\"https:\/\/formations.isarta.com\/cours\/strategie-de-contenu-video-pour-les-medias-sociaux-formats-plateformes-et-performance\/9?utm_source=Isarta_Infos\" target=\"_blank\">Strat\u00e9gie de contenu vid\u00e9o pour les m\u00e9dias sociaux : formats, plateformes et performance | Formations Isarta<\/a>\n\t<\/div>\n\t<div class=\"content_cards_description\">\n\t\t<a class=\"content_cards_description_link\" href=\"https:\/\/formations.isarta.com\/cours\/strategie-de-contenu-video-pour-les-medias-sociaux-formats-plateformes-et-performance\/9?utm_source=Isarta_Infos\" target=\"_blank\">\n\t\t\t<p>Structurez une strat\u00e9gie vid\u00e9o claire, performante et r\u00e9aliste pour cr\u00e9er du contenu align\u00e9 sur vos objectifs d&#039;affaires<\/p>\n\t\t<\/a>\n\t<\/div>\n<\/div>\n\n\n<div class=\" content_cards_card content_cards_domain_formations-isarta-com\">\n\t\t\t<div class=\"content_cards_image\">\n            <a class=\"content_cards_image_link\" href=\"https:\/\/formations.isarta.com\/cours\/creation-de-videos-verticales-performantes-pour-les-medias-sociaux\/9?utm_source=Isarta_Infos\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/formations.isarta.com\/assets\/images\/e9\/e9abfc_Cr-ation-de-vid-os-verticales-performantes-pour-les-m-dias-sociaux.jpg\" alt=\"Cr\u00e9ation de vid\u00e9os verticales performantes pour les m\u00e9dias sociaux - Sc\u00e9nariser, filmer et publier des vid\u00e9os qui retiennent l&#039;attention | Formation Isarta\"><\/a>\n\t\t<\/div>\n\t\n\t<div class=\"content_cards_title\">\n\t\t<a class=\"content_cards_title_link\" href=\"https:\/\/formations.isarta.com\/cours\/creation-de-videos-verticales-performantes-pour-les-medias-sociaux\/9?utm_source=Isarta_Infos\" target=\"_blank\">Cr\u00e9ation de vid\u00e9os verticales performantes pour les m\u00e9dias sociaux - Sc\u00e9nariser, filmer et publier des vid\u00e9os qui retiennent l'attention | Formation Isarta<\/a>\n\t<\/div>\n\t<div class=\"content_cards_description\">\n\t\t<a class=\"content_cards_description_link\" href=\"https:\/\/formations.isarta.com\/cours\/creation-de-videos-verticales-performantes-pour-les-medias-sociaux\/9?utm_source=Isarta_Infos\" target=\"_blank\">\n\t\t\t<p>Adoptez les meilleures pratiques pour sc\u00e9nariser, filmer et publier des vid\u00e9os qui retiennent l&#039;attention avec vos ressources d\u00e9j\u00e0 en place<\/p>\n\t\t<\/a>\n\t<\/div>\n<\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_112338\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/3-angles-dattaque-pour-inspirer-vos-contenus-tiktok-au-bureau\/\"  data-item_title=\"3 angles d&#039;attaque pour inspirer vos contenus \u00ab TikTok au bureau \u00bb\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/06\/pexels-gustavo-fring-4872042-scaled-e1782555177470-1024x740.jpg\"  data-item_date=\"2026-06-22T05:14:00-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.65\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"excerpt":{"rendered":"<p>TikTok est aujourd\u2019hui une plateforme bien reconnue pour positionner sa marque employeur et faire des efforts de recrutement. Mais il n\u2019est pas toujours \u00e9vident d&rsquo;en comprendre les codes et de trouver le bon ton pour se d\u00e9marquer. Voici trois angles d\u2019attaque.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_112338\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/3-angles-dattaque-pour-inspirer-vos-contenus-tiktok-au-bureau\/\"  data-item_title=\"3 angles d&#039;attaque pour inspirer vos contenus \u00ab TikTok au bureau \u00bb\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/06\/pexels-gustavo-fring-4872042-scaled-e1782555177470-1024x740.jpg\"  data-item_date=\"2026-06-22T05:14:00-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.65\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":64,"featured_media":112342,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[175,137,339,1428,159],"tags":[972],"class_list":["post-112338","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-caroussel","category-isartemplois","category-europe","category-isarta-news","category-rh","tag-tik-tok"],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/112338","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/64"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=112338"}],"version-history":[{"count":10,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/112338\/revisions"}],"predecessor-version":[{"id":112580,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/112338\/revisions\/112580"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/112342"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=112338"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=112338"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=112338"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}