{"id":112354,"date":"2026-06-25T09:52:02","date_gmt":"2026-06-25T13:52:02","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=112354"},"modified":"2026-06-25T09:52:12","modified_gmt":"2026-06-25T13:52:12","slug":"tourisme-laval-choisit-adviso-pour-faire-evoluer-son-marketing-de-destination","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/tourisme-laval-choisit-adviso-pour-faire-evoluer-son-marketing-de-destination\/","title":{"rendered":"Tourisme Laval choisit adviso pour faire \u00e9voluer son marketing de destination"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/06\/Loto-Quebec-x-adviso-2-1-1024x576.png\" alt=\"\" class=\"wp-image-112355\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/06\/Loto-Quebec-x-adviso-2-1-1024x576.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/06\/Loto-Quebec-x-adviso-2-1-300x169.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/06\/Loto-Quebec-x-adviso-2-1-768x432.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/06\/Loto-Quebec-x-adviso-2-1.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>25 juin 2026<\/p>\n<p><strong>Adviso vient d\u2019annoncer l\u2019obtention d\u2019un mandat strat\u00e9gique aupr\u00e8s de Tourisme Laval visant \u00e0 soutenir l\u2019\u00e9volution de ses pratiques marketing, num\u00e9riques et de gestion de la performance.<\/strong><\/p>\n<p>Dans un environnement o\u00f9 les attentes des voyageurs \u00e9voluent rapidement, Tourisme Laval souhaite approfondir sa connaissance de ses client\u00e8les, mieux mesurer l\u2019impact de ses initiatives et maximiser la contribution de ses investissements marketing au rayonnement de la destination.<\/p>\n<p>Le mandat confi\u00e9 \u00e0 adviso couvre la gestion m\u00e9dia, l\u2019intelligence d\u2019affaires, l\u2019accompagnement marketing num\u00e9rique et le conseil strat\u00e9gique. Cette collaboration permettra notamment d\u2019optimiser les investissements m\u00e9dias, d\u2019am\u00e9liorer la mesure de la performance et de soutenir l\u2019\u00e9volution des pratiques marketing de l\u2019organisation.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Nous avons choisi adviso parce que ce mandat exigeait plus qu&rsquo;une expertise m\u00e9dia ou num\u00e9rique. Nous cherchions un partenaire capable de comprendre le r\u00f4le d&rsquo;un organisme de gestion de destination, de relier la strat\u00e9gie aux donn\u00e9es et de nous aider \u00e0 mieux transformer nos investissements marketing en achalandage, en notori\u00e9t\u00e9 et en retomb\u00e9e pour Laval &#8211; Christine M\u00e9tayer, Pr\u00e9sidente-directrice g\u00e9n\u00e9rale, Tourisme Laval<\/p>\n<\/blockquote>\n<blockquote class=\"wp-block-quote\">\n<p>Tourisme Laval a une vision ambitieuse pour l\u2019avenir de la destination. Nous sommes heureux de pouvoir mettre \u00e0 contribution l\u2019expertise d\u2019adviso afin d\u2019aider les \u00e9quipes \u00e0 faire \u00e9voluer leurs pratiques, \u00e0 mieux mesurer ce qui fonctionne et \u00e0 maximiser l\u2019impact de leurs initiatives aupr\u00e8s des visiteurs et de l\u2019ensemble de l\u2019\u00e9cosyst\u00e8me touristique lavallois \u00bb, <\/p>\n<\/blockquote>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_112354\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  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