{"id":112388,"date":"2026-07-01T14:55:27","date_gmt":"2026-07-01T18:55:27","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=112388"},"modified":"2026-07-01T14:55:39","modified_gmt":"2026-07-01T18:55:39","slug":"adviso-et-la-sepaq-celebrent-larrivee-de-quatre-loutres-a-laquarium-du-quebec","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/adviso-et-la-sepaq-celebrent-larrivee-de-quatre-loutres-a-laquarium-du-quebec\/","title":{"rendered":"adviso et la S\u00e9paq c\u00e9l\u00e8brent l&rsquo;arriv\u00e9e de quatre loutres \u00e0 l\u2019Aquarium du Qu\u00e9bec"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"579\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/07\/Sepaq-x-adviso-1024x579.jpg\" alt=\"\" class=\"wp-image-112391\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/07\/Sepaq-x-adviso-1024x579.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/07\/Sepaq-x-adviso-300x170.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/07\/Sepaq-x-adviso-768x434.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/07\/Sepaq-x-adviso.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>1er juillet 2026<\/p>\n<p><strong>Depuis le 20 juin, quatre loutres de mer ont fait leur apparition \u00e0 l\u2019Aquarium du Qu\u00e9bec. Pour souligner cet \u00e9v\u00e9nement d\u2019envergure, la S\u00e9paq et adviso ont d\u00e9ploy\u00e9 une campagne qui a mis en sc\u00e8ne les nouvelles r\u00e9sidentes bien avant leur arriv\u00e9e officielle. <\/strong><\/p>\n<p>Reconnues pour \u00eatre joueuses, curieuses et particuli\u00e8rement actives, les loutres ont inspir\u00e9 l\u2019ensemble de la campagne et de la strat\u00e9gie m\u00e9dia. Plut\u00f4t que de simplement annoncer leur arriv\u00e9e, la campagne transpose leur personnalit\u00e9 au c\u0153ur m\u00eame des placements publicitaires afin de cr\u00e9er un lien affectif avec le public.<\/p>\n<p>Chaque loutre est pr\u00e9sent\u00e9e comme un personnage \u00e0 part enti\u00e8re, avec son propre pr\u00e9nom et sa personnalit\u00e9, permettant aux visiteurs de commencer \u00e0 les d\u00e9couvrir avant leur premi\u00e8re rencontre \u00e0 l\u2019Aquarium.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Les loutres de mer comptent parmi les animaux les plus fascinants et attachants que nous accueillons \u00e0 l\u2019Aquarium du Qu\u00e9bec. Nous voulions cr\u00e9er une campagne \u00e0 la hauteur de l\u2019engouement qu\u2019elles suscitent d\u00e9j\u00e0 et permettre aux Qu\u00e9b\u00e9cois de d\u00e9velopper un attachement envers elles avant m\u00eame leur arriv\u00e9e \u00bb, souligne Isabelle Lambert, Cheffe marketing, S\u00e9paq.<\/p>\n<\/blockquote>\n<p>La campagne prend vie principalement en affichage ext\u00e9rieur, o\u00f9 les loutres s\u2019int\u00e8grent directement au paysage urbain. Des panneaux num\u00e9riques, statiques et des affichages \u00e0 l\u2019arri\u00e8re d\u2019autobus permettent aux nouvelles vedettes de rencontrer les Qu\u00e9b\u00e9cois dans leur propre habitat \u2026 urbain.<\/p>\n<p>Fid\u00e8les \u00e0 leur nature curieuse, les loutres s&rsquo;invitent aussi dans l\u2019univers num\u00e9rique. Des ex\u00e9cutions sp\u00e9ciales sur M\u00e9t\u00e9oM\u00e9dia et dans le Journal de Qu\u00e9bec prolongent l\u2019exp\u00e9rience en donnant l\u2019impression que les nouvelles r\u00e9sidentes sont d\u00e9j\u00e0 partout au Qu\u00e9bec. <\/p>\n<p>En combinant cr\u00e9ativit\u00e9 m\u00e9dia, storytelling et int\u00e9gration multiplateforme, cette campagne vise \u00e0 transformer l\u2019arriv\u00e9e des loutres en v\u00e9ritable \u00e9v\u00e9nement culturel et \u00e0 positionner l\u2019Aquarium du Qu\u00e9bec comme l\u2019une des destinations incontournables de l\u2019\u00e9t\u00e9.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_112388\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/adviso-et-la-sepaq-celebrent-larrivee-de-quatre-loutres-a-laquarium-du-quebec\/\"  data-item_title=\"adviso et la S\u00e9paq c\u00e9l\u00e8brent l&#039;arriv\u00e9e de quatre loutres \u00e0 l\u2019Aquarium du Qu\u00e9bec\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/07\/Sepaq-x-adviso-1024x579.jpg\"  data-item_date=\"2026-07-01T14:55:27-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Depuis le 20 juin, quatre loutres de mer ont fait leur apparition \u00e0 l\u2019Aquarium du Qu\u00e9bec. Pour souligner cet \u00e9v\u00e9nement d\u2019envergure, la S\u00e9paq et adviso ont d\u00e9ploy\u00e9 une campagne qui a mis en sc\u00e8ne les nouvelles r\u00e9sidentes bien avant leur arriv\u00e9e officielle. <\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_112388\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/adviso-et-la-sepaq-celebrent-larrivee-de-quatre-loutres-a-laquarium-du-quebec\/\"  data-item_title=\"adviso et la S\u00e9paq c\u00e9l\u00e8brent l&#039;arriv\u00e9e de quatre loutres \u00e0 l\u2019Aquarium du Qu\u00e9bec\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/07\/Sepaq-x-adviso-1024x579.jpg\"  data-item_date=\"2026-07-01T14:55:27-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":112391,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[273],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/112388"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=112388"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/112388\/revisions"}],"predecessor-version":[{"id":112392,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/112388\/revisions\/112392"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/112391"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=112388"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=112388"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=112388"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}