{"id":112390,"date":"2026-07-01T15:57:45","date_gmt":"2026-07-01T19:57:45","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=112390"},"modified":"2026-07-01T15:57:54","modified_gmt":"2026-07-01T19:57:54","slug":"feel-human-again-la-nouvelle-campagne-de-destination-quebec-cite-avec-lg2","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/feel-human-again-la-nouvelle-campagne-de-destination-quebec-cite-avec-lg2\/","title":{"rendered":"\u00ab Feel Human Again \u00bb : La nouvelle campagne de Destination Qu\u00e9bec cit\u00e9 avec LG2"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"522\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/07\/qc-1024x522.jpg\" alt=\"\" class=\"wp-image-112395\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/07\/qc-1024x522.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/07\/qc-300x153.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/07\/qc-768x391.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/07\/qc-1536x783.jpg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/07\/qc-1200x612.jpg 1200w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/07\/qc.jpg 1640w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>26 juin 2026<\/p>\n<p><strong>Destination Qu\u00e9bec cit\u00e9 (DQc), avec son agence LG2, d\u00e9voile sa toute nouvelle campagne publicitaire estivale intitul\u00e9e Feel Human Again, d\u00e9ploy\u00e9e depuis le 1er avril 2026 sur les march\u00e9s canadien et am\u00e9ricain. Cette initiative propose une invitation forte \u00e0 ralentir, \u00e0 se reconnecter et \u00e0 renouer avec l\u2019essentiel au c\u0153ur de la r\u00e9gion de Qu\u00e9bec.<\/strong><\/p>\n<p>Reposant sur un concept cr\u00e9atif \u00e9vocateur, la campagne Feel Human Again met en sc\u00e8ne trois personnes qui quittent l\u2019intensit\u00e9 de leur quotidien pour venir se ressourcer dans la r\u00e9gion. <\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/qeJtA-gEFEw?si=J9z8ZneLUgo6qz0J\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>\u00c0 travers leurs parcours, la campagne prend la forme de mini-documentaires immersifs, o\u00f9 chaque histoire illustre une qu\u00eate universelle : se retrouver. Loin du rythme effr\u00e9n\u00e9 journalier, la destination se r\u00e9v\u00e8le comme un espace propice \u00e0 la reconnexion \u00e0 soi, aux autres et \u00e0 la nature. <\/p>\n<p>Au fil des histoires, toute la richesse de la r\u00e9gion se d\u00e9voile : une nature accessible, un patrimoine vivant, une sc\u00e8ne culturelle vibrante, une gastronomie distinctive et des instants simples qui laissent une empreinte durable.<\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/a4ZJsOyC7jk?si=Gc5gqnDjl-LT0o7y\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Avec notre campagne Feel Human Again, nous souhaitons aller au-del\u00e0 du simple s\u00e9jour dans la r\u00e9gion pour proposer une v\u00e9ritable exp\u00e9rience de reconnexion. Dans un contexte o\u00f9 tout va toujours plus vite, la r\u00e9gion de Qu\u00e9bec s\u2019impose comme une destination o\u00f9 l\u2019on peut ralentir, respirer et se recentrer sur l\u2019essentiel \u00bb, souligne Samantha McKinley, directrice de Destination Qu\u00e9bec cit\u00e9.<\/p>\n<\/blockquote>\n<p>En invitant les voyageurs \u00e0 d\u00e9crocher de leur quotidien stressant pour mieux se retrouver, cette campagne vise \u00e9galement \u00e0 mettre en valeur la richesse et la diversit\u00e9 de l\u2019offre touristique de la r\u00e9gion, entre nature grandiose, patrimoine vivant, d\u00e9couvertes gourmandes et exp\u00e9riences de proximit\u00e9 qui favorisent un r\u00e9el ressourcement afin de stimuler la planification de s\u00e9jours des client\u00e8les canadiennes et am\u00e9ricaines dans la r\u00e9gion pour la p\u00e9riode estivale.<\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/XI3gDNv02Z4?si=I3doLrpK1r6ucEHT\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<blockquote class=\"wp-block-quote\">\n<p>La campagne Feel Human Again s\u2019appuie sur des situations et des \u00e9motions que vivent r\u00e9ellement les gens au quotidien : la fatigue du rythme acc\u00e9l\u00e9r\u00e9, le besoin de d\u00e9crocher et de se recentrer. Notre travail a \u00e9t\u00e9 de traduire ces r\u00e9alit\u00e9s en contenus simples et authentiques, pens\u00e9s pour s\u2019int\u00e9grer naturellement dans l\u2019environnement num\u00e9rique des voyageurs et cr\u00e9er un lien imm\u00e9diat avec la destination \u00bb, explique Claudia Trudeau, Superviseure-conseil chez LG2.<\/p>\n<\/blockquote>\n<p>D\u00e9clin\u00e9e en trois formats principaux de 30 secondes, ainsi qu\u2019en versions \u00e9court\u00e9es de 15 secondes afin d\u2019optimiser la performance, la campagne sera diffus\u00e9e exclusivement sur des plateformes num\u00e9riques. <\/p>\n<p>En plus des trois vid\u00e9os, la campagne s\u2019appuie sur diverses offensives compl\u00e9mentaires, incluant des partenariats de contenu avec notamment Cond\u00e9 Nast Traveller et PostMedia, favorisant ainsi une diffusion optimale aupr\u00e8s des publics cibles.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_112390\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/feel-human-again-la-nouvelle-campagne-de-destination-quebec-cite-avec-lg2\/\"  data-item_title=\"\u00ab Feel Human Again \u00bb : La nouvelle campagne de Destination Qu\u00e9bec cit\u00e9 avec LG2\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/07\/qc-1024x522.jpg\"  data-item_date=\"2026-07-01T15:57:45-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Destination Qu\u00e9bec cit\u00e9 (DQc), avec son agence LG2, d\u00e9voile sa toute nouvelle campagne publicitaire estivale intitul\u00e9e Feel Human Again, d\u00e9ploy\u00e9e depuis le 1er avril 2026 sur les march\u00e9s canadien et am\u00e9ricain. Cette initiative propose une invitation forte \u00e0 ralentir, \u00e0 se reconnecter et \u00e0 renouer avec l\u2019essentiel au c\u0153ur de la r\u00e9gion de Qu\u00e9bec.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_112390\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/feel-human-again-la-nouvelle-campagne-de-destination-quebec-cite-avec-lg2\/\"  data-item_title=\"\u00ab Feel Human Again \u00bb : La nouvelle campagne de Destination Qu\u00e9bec cit\u00e9 avec LG2\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/07\/qc-1024x522.jpg\"  data-item_date=\"2026-07-01T15:57:45-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":112395,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[227],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/112390"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=112390"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/112390\/revisions"}],"predecessor-version":[{"id":112396,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/112390\/revisions\/112396"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/112395"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=112390"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=112390"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=112390"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}