{"id":112397,"date":"2026-07-01T16:38:09","date_gmt":"2026-07-01T20:38:09","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=112397"},"modified":"2026-07-01T16:38:19","modified_gmt":"2026-07-01T20:38:19","slug":"beau-a-ce-point-la-la-turbulences-signe-la-nouvelle-campagne-du-zoo-sauvage-de-saint-felicien","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/beau-a-ce-point-la-la-turbulences-signe-la-nouvelle-campagne-du-zoo-sauvage-de-saint-felicien\/","title":{"rendered":"\u00ab Beau \u00e0 ce point L\u00c0 L\u00c0! \u00bb : Turbulences signe la nouvelle campagne du Zoo sauvage de Saint-F\u00e9licien"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/07\/ZOO-lala-super-panneau-1024x576.jpg\" alt=\"\" class=\"wp-image-112398\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/07\/ZOO-lala-super-panneau-1024x576.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/07\/ZOO-lala-super-panneau-300x169.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/07\/ZOO-lala-super-panneau-768x432.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/07\/ZOO-lala-super-panneau-1536x864.jpg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/07\/ZOO-lala-super-panneau-1200x675.jpg 1200w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/07\/ZOO-lala-super-panneau.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>26 juin 2026<\/p>\n<p><strong>L&rsquo;agence de communication Turbulences annonce le lancement simultan\u00e9 de la campagne annuelle 2026 du Zoo sauvage de Saint-F\u00e9licien et d&rsquo;un site Web enti\u00e8rement revu. Deux livrables compl\u00e9mentaires qui, ensemble, accompagnent les familles de la d\u00e9couverte de cette destination d\u2019excellence jusqu&rsquo;\u00e0 la planification concr\u00e8te de leur visite.<\/strong><\/p>\n<p>Le concept cr\u00e9atif de la campagne 2026 prend sa source dans l&rsquo;exp\u00e9rience v\u00e9cue des visiteurs. Au Zoo sauvage, observer les animaux dans leurs grands espaces naturels tient d\u2019un cherche et trouve grandeur nature. Et quand on les rep\u00e8re, la r\u00e9action sort toute seule. Le \u00ab L\u00c0 L\u00c0! \u00bb capte cet instant spontan\u00e9, avec un clin d&rsquo;\u0153il assum\u00e9 \u00e0 l&rsquo;accent et \u00e0 la couleur du Saguenay\u2013Lac-Saint-Jean.<\/p>\n<p>Affichage ext\u00e9rieur, radio, t\u00e9l\u00e9vision connect\u00e9e, vid\u00e9o en ligne, Google Ads, Meta, YouTube, Spotify et g\u00e9ofencing : la campagne est d\u00e9ploy\u00e9e sur l&rsquo;ensemble des canaux pour rejoindre les familles, locales et touristiques, \u00e0 chaque moment cl\u00e9 de leur d\u00e9cision.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"1024\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/07\/ZOO-lala-numerique2-1024x1024.jpg\" alt=\"\" class=\"wp-image-112399\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/07\/ZOO-lala-numerique2-1024x1024.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/07\/ZOO-lala-numerique2-300x300.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/07\/ZOO-lala-numerique2-150x150.jpg 150w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/07\/ZOO-lala-numerique2-768x768.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/07\/ZOO-lala-numerique2-144x144.jpg 144w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/07\/ZOO-lala-numerique2.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>Cette double livraison s&rsquo;inscrit dans une relation de confiance \u00e9tablie entre Turbulences et le Zoo sauvage depuis plusieurs ann\u00e9es. La campagne 2025 avait contribu\u00e9 \u00e0 une hausse de fr\u00e9quentation familiale de 10 %; un r\u00e9sultat qui a orient\u00e9 autant les choix cr\u00e9atifs que l&rsquo;approche de la refonte num\u00e9rique en 2026.<\/p>\n<p>L&rsquo;exp\u00e9rience utilisateur a \u00e9t\u00e9 con\u00e7ue pour mettre en avant les informations les plus recherch\u00e9es; horaires, tarifs et acc\u00e8s. Le tout en r\u00e9servant une place de choix aux r\u00e9sidents vedettes du Zoo qui sont pr\u00e9sent\u00e9s avec leur histoire, leur personnalit\u00e9 et ce qui les rend uniques. Une bonne fa\u00e7on de prolonger l&rsquo;\u00e9merveillement bien avant d&rsquo;arriver sur place.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_112397\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/beau-a-ce-point-la-la-turbulences-signe-la-nouvelle-campagne-du-zoo-sauvage-de-saint-felicien\/\"  data-item_title=\"\u00ab Beau \u00e0 ce point L\u00c0 L\u00c0! \u00bb : Turbulences signe la nouvelle campagne du Zoo sauvage de Saint-F\u00e9licien\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/07\/ZOO-lala-super-panneau-1024x576.jpg\"  data-item_date=\"2026-07-01T16:38:09-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>L&rsquo;agence de communication Turbulences annonce le lancement simultan\u00e9 de la campagne annuelle 2026 du Zoo sauvage de Saint-F\u00e9licien et d&rsquo;un site Web enti\u00e8rement revu. Deux livrables compl\u00e9mentaires qui, ensemble, accompagnent les familles de la d\u00e9couverte de cette destination d\u2019excellence jusqu&rsquo;\u00e0 la planification concr\u00e8te de leur visite.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_112397\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/beau-a-ce-point-la-la-turbulences-signe-la-nouvelle-campagne-du-zoo-sauvage-de-saint-felicien\/\"  data-item_title=\"\u00ab Beau \u00e0 ce point L\u00c0 L\u00c0! \u00bb : Turbulences signe la nouvelle campagne du Zoo sauvage de Saint-F\u00e9licien\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/07\/ZOO-lala-super-panneau-1024x576.jpg\"  data-item_date=\"2026-07-01T16:38:09-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":112398,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[1078],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/112397"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=112397"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/112397\/revisions"}],"predecessor-version":[{"id":112400,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/112397\/revisions\/112400"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/112398"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=112397"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=112397"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=112397"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}