{"id":112682,"date":"2026-08-18T17:49:10","date_gmt":"2026-08-18T21:49:10","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=112682"},"modified":"2026-08-18T17:49:23","modified_gmt":"2026-08-18T21:49:23","slug":"mon-exercice-de-style-lg2-signe-la-nouvelle-campagne-de-rentree-de-sports-experts","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/mon-exercice-de-style-lg2-signe-la-nouvelle-campagne-de-rentree-de-sports-experts\/","title":{"rendered":"\u00ab Mon exercice de style \u00bb : Lg2 signe la nouvelle campagne de rentr\u00e9e de Sports Experts"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"886\" height=\"328\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/08\/image.jpg\" alt=\"\" class=\"wp-image-112687\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/08\/image.jpg 886w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/08\/image-300x111.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/08\/image-768x284.jpg 768w\" sizes=\"(max-width: 886px) 100vw, 886px\" \/><\/figure>\n<p>13 ao\u00fbt 2026<\/p>\n<p><strong>\u00c0 l&rsquo;occasion de la rentr\u00e9e, Sports Experts lance \u00ab Mon exercice de style \u00bb, une campagne multiplateforme qui c\u00e9l\u00e8bre l&rsquo;expression de soi \u00e0 travers le sport, le mouvement et le style. Pens\u00e9e pour accompagner les jeunes adultes dans cette p\u00e9riode de nouveaux d\u00e9parts, la campagne met en sc\u00e8ne six ambassadeurs qu\u00e9b\u00e9cois aux univers distincts, chacun proposant sa propre lecture du style et du mouvement. En r\u00e9unissant les plus grandes marques sport et mode sous un m\u00eame toit, Sports Experts invite chacun \u00e0 cr\u00e9er son propre exercice de style.<\/strong><\/p>\n<p>Que ce soit pour retourner en classe, reprendre l&rsquo;entra\u00eenement, renouer avec une routine ou simplement amorcer une nouvelle saison avec confiance, la rentr\u00e9e est souvent synonyme de renouveau. Avec \u00ab Mon exercice de style \u00bb, Sports Experts rappelle que chacun poss\u00e8de sa propre fa\u00e7on d&rsquo;avoir un mode de vie actif, tout en exprimant son style.<\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/GAefKclrBzE?si=Qt94oaTZwLYHT0UV\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Pour donner vie \u00e0 cette vision, la banni\u00e8re s&rsquo;est entour\u00e9e de six ambassadeurs qu\u00e9b\u00e9cois dont les parcours et les passions illustrent diff\u00e9rentes fa\u00e7ons d&rsquo;aborder la rentr\u00e9e avec confiance:<\/p>\n<ul>\n<li>Ann-Florence et Oph\u00e9lie B\u00e9gin (@beginsisters), danseuses professionnelles et finalistes de la comp\u00e9tition R\u00e9volution;<\/li>\n<li>Antony Auclair (@auclair81), ancien joueur de football de la NFL et athl\u00e8te de l&rsquo;\u00e9quipe nationale canadienne de Flag football;<\/li>\n<li>Emy Lalune (@emylalune), cr\u00e9atrice de contenu art de vivre;<\/li>\n<li>Juliette Goyette (@accouuu), cr\u00e9atrice de contenu sp\u00e9cialis\u00e9e en plein air et aventure;<\/li>\n<li>Olivier-Maxence Prosper (@omaxprosper), joueur de basket-ball de la NBA.<\/li>\n<\/ul>\n<p>Par le biais d\u2019une s\u00e9rie de portraits fortement ancr\u00e9s dans leur personnalit\u00e9 et de contenus num\u00e9riques authentiques, chacun des ambassadeurs pr\u00e9sente son propre \u00ab exercice de style \u00bb en mettant en vedette les nouveaut\u00e9s de la saison sign\u00e9es Nike, adidas, New Balance, Under Armour et The North Face.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Chez Sports Experts, depuis pr\u00e8s de 60 ans, nous croyons que le sport et le mouvement prennent diff\u00e9rentes formes selon chaque personne, leurs passions et leurs objectifs. C\u2019est \u00e0 travers l\u2019axe cr\u00e9atif \u00ab Mon exercice de style \u00bb que nous voulions d\u00e9montrer qu&rsquo;il est possible de conjuguer performance, confort et tendances. Nos ambassadeurs incarnent tous et toutes une fa\u00e7on unique de vivre la p\u00e9riode du retour \u00e0 l\u2019\u00e9cole, et inspirent notre client\u00e8le \u00e0 cr\u00e9er leur propre style, \u00e0 leur fa\u00e7on. \u00bb, souligne Jacques Drolet, vice-pr\u00e9sident associ\u00e9 marketing chez Sports Experts.<\/p>\n<\/blockquote>\n<p>Imagin\u00e9e et d\u00e9velopp\u00e9e par l&rsquo;\u00e9quipe marketing de Sports Experts, la campagne a \u00e9t\u00e9 r\u00e9alis\u00e9e avec l&rsquo;appui strat\u00e9gique, cr\u00e9atif et m\u00e9dia de ses partenaires : LG2, Canid\u00e9 et Touch\u00e9!. <\/p>\n<p>D\u00e9ploy\u00e9e \u00e0 travers un \u00e9cosyst\u00e8me m\u00e9dia int\u00e9gr\u00e9, la campagne comprend de la vid\u00e9o, du contenu num\u00e9rique, du marketing d\u2019influence, de l&rsquo;affichage ainsi qu&rsquo;une forte pr\u00e9sence sur les r\u00e9seaux sociaux.<\/p>\n<p>Cr\u00e9dits :<br \/>\u25cf Cr\u00e9ation et production : Sports Experts<br \/>\u25cf Id\u00e9ation : LG2<br \/>\u25cf Agence de relations publiques et de marketing d\u2019influence : Canid\u00e9<br \/>\u25cf Agence m\u00e9dia : Touch\u00e9!<br \/>\u25cf Production vid\u00e9o : Moonstruhk<br \/>\u25cf Photographe : Samuel Pasquier<br \/>\u25cf Styliste : Simon Venne<br \/>\u25cf HMUA: Kat\u00e9rie Portelance<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_112682\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/mon-exercice-de-style-lg2-signe-la-nouvelle-campagne-de-rentree-de-sports-experts\/\"  data-item_title=\"\u00ab Mon exercice de style \u00bb : Lg2 signe la nouvelle campagne de rentr\u00e9e de Sports Experts\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/08\/image.jpg\"  data-item_date=\"2026-08-18T17:49:10-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00c0 l&rsquo;occasion de la rentr\u00e9e, Sports Experts lance \u00ab Mon exercice de style \u00bb, une campagne multiplateforme qui c\u00e9l\u00e8bre l&rsquo;expression de soi \u00e0 travers le sport, le mouvement et le style. Pens\u00e9e pour accompagner les jeunes adultes dans cette p\u00e9riode de nouveaux d\u00e9parts, la campagne met en sc\u00e8ne six ambassadeurs qu\u00e9b\u00e9cois aux univers distincts, chacun proposant sa propre lecture du style et du mouvement. En r\u00e9unissant les plus grandes marques sport et mode sous un m\u00eame toit, Sports Experts invite chacun \u00e0 cr\u00e9er son propre exercice de style.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_112682\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/mon-exercice-de-style-lg2-signe-la-nouvelle-campagne-de-rentree-de-sports-experts\/\"  data-item_title=\"\u00ab Mon exercice de style \u00bb : Lg2 signe la nouvelle campagne de rentr\u00e9e de Sports Experts\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/08\/image.jpg\"  data-item_date=\"2026-08-18T17:49:10-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":112687,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[229],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/112682"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=112682"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/112682\/revisions"}],"predecessor-version":[{"id":112688,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/112682\/revisions\/112688"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/112687"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=112682"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=112682"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=112682"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}