{"id":113010,"date":"2026-09-16T17:47:41","date_gmt":"2026-09-16T21:47:41","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=113010"},"modified":"2026-09-16T17:47:51","modified_gmt":"2026-09-16T21:47:51","slug":"rethink-mise-sur-lassurance-simplifiee-pour-sa-premiere-campagne-avec-belairdirect","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/rethink-mise-sur-lassurance-simplifiee-pour-sa-premiere-campagne-avec-belairdirect\/","title":{"rendered":"Rethink mise sur l\u2019assurance simplifi\u00e9e pour sa premi\u00e8re campagne avec belairdirect"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"572\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/09\/belair_billboard_simpliciteassuree-lo-1024x572.jpg\" alt=\"\" class=\"wp-image-113011\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/09\/belair_billboard_simpliciteassuree-lo-1024x572.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/09\/belair_billboard_simpliciteassuree-lo-300x167.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/09\/belair_billboard_simpliciteassuree-lo-768x429.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/09\/belair_billboard_simpliciteassuree-lo-1536x857.jpg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/09\/belair_billboard_simpliciteassuree-lo-2048x1143.jpg 2048w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/09\/belair_billboard_simpliciteassuree-lo-1200x670.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>16 septembre 2026<\/p>\n<p><strong>La nouvelle campagne de belairdirect en collaboration avec Rethink, \u00ab <a rel=\"noreferrer noopener\" href=\"https:\/\/www.youtube-nocookie.com\/watch?v=yUVUaHcUrGA\" target=\"_blank\">Simple \u00e0 comprendre avec belairdirect<\/a>\u00bb, met en sc\u00e8ne cette r\u00e9alit\u00e9 bien humaine de faire semblant de comprendre quelque chose qui semble compliqu\u00e9.<\/strong><\/p>\n<p>En s\u2019appuyant sur le succ\u00e8s du positionnement de \u00ab l\u2019assurance. simplifi\u00e9e. \u00bb de belairdirect, cette nouvelle campagne marque une \u00e9tape dans l\u2019\u00e9volution de la marque. L\u2019assurance simplifi\u00e9e, c\u2019est plus que des produits faciles \u00e0 utiliser et des outils num\u00e9riques. C\u2019est aussi aider les clients \u00e0 bien comprendre leur assurance afin qu\u2019ils soient confiants dans leurs d\u00e9cisions.<\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/yUVUaHcUrGA?si=HTz7laeyvmb4NIX_\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Nous savons que les clients recherchent avant tout de la confiance et de la simplicit\u00e9 lorsqu\u2019il est question d\u2019assurance. C\u2019est pr\u00e9cis\u00e9ment ce que cette campagne met en lumi\u00e8re, gr\u00e2ce \u00e0 un humour subtil inspir\u00e9 de situations de la vie de tous les jours. Avec belairdirect, les informations sont claires et transparentes, alors c\u2019est facile de comprendre son assurance \u00bb, affirme Bryan Dinh, vice-pr\u00e9sident Marketing pour la marque belairdirect, marketing num\u00e9rique et de croissance.<\/p>\n<\/blockquote>\n<blockquote class=\"wp-block-quote\">\n<p>Plut\u00f4t que de simplement parodier les r\u00e9clamations d\u2019assurance, on s\u2019est concentr\u00e9s sur ce qu\u2019on a tous fait au moins une fois dans notre vie : faire semblant de comprendre. On donne d\u2019autres raisons au client de choisir la marque, au lieu de mettre de l\u2019avant les fonctionnalit\u00e9s ou les produits \u00bb, explique Genevi\u00e8ve Jannelle, directrice de la cr\u00e9ation chez Rethink.<\/p>\n<\/blockquote>\n<p>La campagne prendra vie gr\u00e2ce \u00e0 une approche 360\u00b0, incluant un affichage ext\u00e9rieur, des placements vid\u00e9o en ligne et des messages publicitaires t\u00e9l\u00e9vis\u00e9s qui seront diffus\u00e9s jusqu\u2019\u00e0 la fin de l\u2019ann\u00e9e.<\/p>\n<p><strong>Cr\u00e9dits : <\/strong><\/p>\n<p>Client\u00a0: belairdirect<br \/>Agence de cr\u00e9ation\u00a0: Rethink<br \/>Maison de production : SOMA<br \/>Studio de son\u00a0: Cult Studio<br \/>Agence m\u00e9dia\u00a0: Touch\u00e9!<br \/>Agence m\u00e9dia num\u00e9rique: Rocketer<br \/>Agence d\u2019influence\u00a0: Clark<br \/>Client &#8211; belairdirect<br \/>Directrice principale marketing : Maria Pagano<br \/>Sp\u00e9cialiste marketing : Marie-Claude Filion<br \/>Conseill\u00e8re principale, marketing : Nour Hanna<br \/>Conseill\u00e8re principale, m\u00e9dia\u00a0: Am\u00e9lie Therrien<br \/>Agence cr\u00e9ative &#8211; Rethink<br \/>Direction de cr\u00e9ation ex\u00e9cutive : Xavier Blais<br \/>Direction de cr\u00e9ation : Genevi\u00e8ve Jannelle, Jonathan Lavoie<br \/>Chef de la strat\u00e9gie : Pascal Routhier<br \/>Direction de la strat\u00e9gie : Cl\u00e9ment Martin<br \/>Direction artistique : Jean-Nicolas Duval, \u00c9lizabeth Maheux, Mat\u00e9o Lamoureux<br \/>Conception-r\u00e9daction : Isabelle Neault, Nicolas Labb\u00e9, Brigitte Pinsonneault, Sarah<br \/>Auclair, Hippolyte Lantr\u00e8s<br \/>Service-conseil : Delphine Pich\u00e9, Gabrielle Bergeron, Rosalie Lemelin, Victor Brunton<br \/>Production : Chantal Wakil, Julie Lorazo, Carolina Duvert<br \/>Infographie : Jonathan Cesar<br \/>R\u00e9vision : Marie-H\u00e9l\u00e8ne Lessard<br \/>Relations publiques\u00a0: Ana\u00efs Tsang<br \/>Maison de production &#8211; SOMA<br \/>R\u00e9alisation : Fran\u00e7ois St-Amant<br \/>Direction photo : Fran\u00e7ois Gamache<br \/>Production : Marc-Antoine Lambert, Lili Bertrand-Vermette<br \/>Offline : Guillaume Choquette<br \/>Colorisation, Online : Arketype<br \/>Studio de son &#8211; Cult Studio<br \/>Ing\u00e9nierie de son : Fran\u00e7ois B\u00e9langer<br \/>Agence m\u00e9dia &#8211; Touch\u00e9!<br \/>Vice-pr\u00e9sident\u00a0: Antoine Leroy<br \/>Planificatrice senior : Marie-Christine Pinochet<br \/>Coordonnatrice m\u00e9dia : Aur\u00e9lie Roy<br \/>Agence m\u00e9dia num\u00e9rique &#8211; Rocketer<br \/>Gestionnaire de compte : George Swann<br \/>Agence d\u2019influence &#8211; Clark<br \/>Directrice principale : Myriam Plante<\/p>\n<p>Strat\u00e8ge cr\u00e9atif s\u00e9nior : Arthur Brenac<\/p>\n<p>\u2014&#8211;<br \/>EN Credits 2H Campaign<br \/>Client: belairdirect<br \/>Creative Agency: Rethink<br \/>Production House: SOMA<br \/>Sound Studio: Cult Nation<br \/>Media Agency: Touch\u00e9!<br \/>Digital Media Agency: Rocketer<br \/>Influence Agency: Clark<\/p>\n<p>Client &#8211; belairdirect<br \/>Marketing Director: Maria Pagano<br \/>Marketing Specialist: Marie-Claude Filion<br \/>Marketing Advisor: Nour Hanna<br \/>Media&nbsp;Advisor: Am\u00e9lie Therrien<br \/>Creative Agency &#8211; Rethink<br \/>Executive Creative Director: Xavier Blais<br \/>Creative Director: Genevi\u00e8ve Jannelle, Jonathan Lavoie<br \/>Chief of Strategy: Pascal Routhier<br \/>Strategy Director: Cl\u00e9ment Martin<br \/>Artistic Director: Jean-Nicolas Duval, \u00c9lizabeth Maheux, Mat\u00e9o Lamoureux<br \/>Writer: Isabelle Neault, Nicolas Labb\u00e9, Brigitte Pinsonneault, Sarah Auclair, Hippolyte<br \/>Lantr\u00e8s<br \/>Account Services: Delphine Pich\u00e9, Gabrielle Bergeron, Rosalie Lemelin, Victor Brunton<br \/>Production: Chantal Wakil, Julie Lorazo, Carolina Duvert<br \/>Infography: Jonathan Cesar<br \/>Linguistic Revision: Marie-H\u00e9l\u00e8ne Lessard<br \/>Public Relations: Ana\u00efs Tsang<\/p>\n<p>Production House &#8211; SOMA<br \/>Director: Fran\u00e7ois St-Amant<br \/>Director of Photography: Fran\u00e7ois Gamache<br \/>Production: Marc-Antoine Lambert, Lili Bertrand-Vermette<br \/>Offline: Guillaume Choquette<br \/>Colorgrading, Online: Arketype<\/p>\n<p>Sound Studio &#8211; Cult Nation<br \/>Sound Design: Fran\u00e7ois B\u00e9langer<\/p>\n<p>Media Agency &#8211; Touch\u00e9!<br \/>Vice-President: Antoine Leroy<br \/>Senior Planner: Marie-Christine Pinochet<br \/>Media Coordinator: Aur\u00e9lie Roy<br \/>Digital Media Agency &#8211; Rocketer<br \/>Senior Account Manager: George Swann<br \/>Influence Agency &#8211; Clark<br \/>Senior Director: Myriam Plante<br \/>Senior Creative Strategist: Arthur Brenac<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_113010\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/rethink-mise-sur-lassurance-simplifiee-pour-sa-premiere-campagne-avec-belairdirect\/\"  data-item_title=\"Rethink mise sur l\u2019assurance simplifi\u00e9e pour sa premi\u00e8re campagne avec belairdirect\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/09\/belair_billboard_simpliciteassuree-lo-1024x572.jpg\"  data-item_date=\"2026-09-16T17:47:41-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>La nouvelle campagne de belairdirect en collaboration avec Rethink, \u00ab Simple \u00e0 comprendre avec belairdirect\u00bb, met en sc\u00e8ne cette r\u00e9alit\u00e9 bien humaine de faire semblant de comprendre quelque chose qui semble compliqu\u00e9. Heureusement, vous n\u2019aurez pas \u00e0 faire semblant de comprendre avec belairdirect. Avec des r\u00e9clamations rapides sur l\u2019appli, un langage clair et des soumissions en ligne simplifi\u00e9es, pas besoin de pr\u00e9tendre : on comprend, tout simplement.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_113010\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/rethink-mise-sur-lassurance-simplifiee-pour-sa-premiere-campagne-avec-belairdirect\/\"  data-item_title=\"Rethink mise sur l\u2019assurance simplifi\u00e9e pour sa premi\u00e8re campagne avec belairdirect\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/09\/belair_billboard_simpliciteassuree-lo-1024x572.jpg\"  data-item_date=\"2026-09-16T17:47:41-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":113011,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[229,1060],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/113010"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=113010"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/113010\/revisions"}],"predecessor-version":[{"id":113012,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/113010\/revisions\/113012"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/113011"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=113010"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=113010"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=113010"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}