{"id":113109,"date":"2026-09-29T16:38:09","date_gmt":"2026-09-29T20:38:09","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=113109"},"modified":"2026-09-29T16:38:19","modified_gmt":"2026-09-29T20:38:19","slug":"deux-titulaires-scmp-aux-commandes-des-communications-mondiales-de-cpcs","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/deux-titulaires-scmp-aux-commandes-des-communications-mondiales-de-cpcs\/","title":{"rendered":"Deux titulaires SCMP aux commandes des communications mondiales de CPCS"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/09\/Avis-de-nomination_Intact-Assurance_photo-683x1024.jpg\" alt=\"\" class=\"wp-image-113114\" width=\"467\" height=\"700\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/09\/Avis-de-nomination_Intact-Assurance_photo-683x1024.jpg 683w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/09\/Avis-de-nomination_Intact-Assurance_photo-200x300.jpg 200w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/09\/Avis-de-nomination_Intact-Assurance_photo-768x1152.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/09\/Avis-de-nomination_Intact-Assurance_photo-1024x1536.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/09\/Avis-de-nomination_Intact-Assurance_photo-1365x2048.jpg 1365w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/09\/Avis-de-nomination_Intact-Assurance_photo-1200x1800.jpg 1200w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/09\/Avis-de-nomination_Intact-Assurance_photo.jpg 1536w\" sizes=\"(max-width: 467px) 100vw, 467px\" \/><\/figure>\n<\/div>\n<p>29 septembre 2026<\/p>\n<p><strong>La firme-conseil mondiale sp\u00e9cialis\u00e9e en transport, \u00e9nergie et infrastructure r\u00e9alise un tour de force en r\u00e9unissant deux des rares titulaires canadiens de la certification <em>Strategic Communication Management Professional<\/em> (SCMP) pour codiriger sa fonction marketing et communications strat\u00e9giques.<\/strong><\/p>\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/www.linkedin.com\/in\/mariesoleilpepin\/\" target=\"_blank\">Marie-Soleil P\u00e9pin<\/a>, ancienne pr\u00e9sidente d&rsquo;IABC Qu\u00e9bec, se joint ainsi aux c\u00f4t\u00e9s du chef actuel <a rel=\"noreferrer noopener\" href=\"https:\/\/www.linkedin.com\/in\/benoitlaplante\/\" target=\"_blank\">Benoit Laplante<\/a> pour diriger la fonction \u00e0 deux. Cette configuration pourrait repr\u00e9senter une premi\u00e8re au Canada avec deux cadres bilingues titulaires d\u2019un MBA, certifi\u00e9s SCMP et relevant de co-PDG.<\/p>\n<p>Chez CPCS, la codirection est un mod\u00e8le de leadership pr\u00e9sent dans plusieurs fonctions depuis 2018. L\u2019approche a fait ses preuves. Elle favorise le partage des responsabilit\u00e9s, la compl\u00e9mentarit\u00e9 des expertises, la r\u00e9silience organisationnelle et une prise de d\u00e9cision plus riche dans un environnement d&rsquo;affaires diversifi\u00e9 et international.<\/p>\n<p>Enfin, cette nomination illustre le r\u00f4le central que les communications strat\u00e9giques occupent en mati\u00e8re de gouvernance et de performance organisationnelle. Il s\u2019agit d\u2019une fonction qui fait le pont entre les objectifs d&rsquo;affaires, la culture organisationnelle, la r\u00e9putation, l&rsquo;engagement des parties prenantes et la transformation des entreprises. <\/p>\n<p>Dans un environnement o\u00f9 la confiance, l&rsquo;influence et la capacit\u00e9 d&rsquo;adaptation sont devenues des avantages concurrentiels, les communications strat\u00e9giques sont un moteur strat\u00e9gique de croissance et de cr\u00e9ation de valeur.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_113109\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  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