{"id":113278,"date":"2026-10-15T05:43:59","date_gmt":"2026-10-15T09:43:59","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=113278"},"modified":"2026-10-15T05:44:09","modified_gmt":"2026-10-15T09:44:09","slug":"benjamin-ferreira-nomme-vice-president-chez-cossette-media","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/benjamin-ferreira-nomme-vice-president-chez-cossette-media\/","title":{"rendered":"Benjamin Ferreira nomm\u00e9 vice-pr\u00e9sident chez Cossette M\u00e9dia"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"800\" height=\"800\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/10\/Benjamin-Ferreira.jpeg\" alt=\"\" class=\"wp-image-113282\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/10\/Benjamin-Ferreira.jpeg 800w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/10\/Benjamin-Ferreira-300x300.jpeg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/10\/Benjamin-Ferreira-150x150.jpeg 150w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/10\/Benjamin-Ferreira-768x768.jpeg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/10\/Benjamin-Ferreira-144x144.jpeg 144w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<p>13 octobre 2026<\/p>\n<p><strong>Cossette M\u00e9dia consolide sa position de plus grande agence m\u00e9dia ind\u00e9pendante \u00e9tablie au Canada et continue de faire \u00e9voluer son offre int\u00e9gr\u00e9e. Elle nomme Benjamin Ferreira \u00e0 titre de vice-pr\u00e9sident, m\u00e9dia. Une nomination qui survient au moment o\u00f9 l\u2019avantage dans l\u2019\u00e9cosyst\u00e8me m\u00e9dia d\u00e9pend de la capacit\u00e9 \u00e0 relier m\u00e9dia, cr\u00e9ation et produits technologiques au sein d\u2019un m\u00eame pilotage.<\/strong><\/p>\n<p>Fort de plus de 12 ans d&rsquo;exp\u00e9rience, dont dix au sein du groupe Omnicom, Benjamin y occupait jusqu&rsquo;\u00e0 tout r\u00e9cemment le poste de vice-pr\u00e9sident, Strat\u00e9gie, o\u00f9 il a orchestr\u00e9 l\u2019\u00e9volution strat\u00e9gique et la transformation num\u00e9rique de grandes marques comme Intact Financial Corporation, l&rsquo;Alliance de l&rsquo;Industrie du Qu\u00e9bec ou encore BDC.&nbsp; Il avait amorc\u00e9 sa carri\u00e8re en service-conseil, dans les secteurs du commerce de d\u00e9tail, des cosm\u00e9tiques et de l\u2019automobile, avant de s\u2019orienter vers le m\u00e9dia.&nbsp;<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Benjamin a pilot\u00e9 la transformation de grandes marques au sein d&rsquo;un r\u00e9seau international. C&rsquo;est cette exigence qu&rsquo;il vient mettre au service d&rsquo;un mod\u00e8le diff\u00e9rent : ind\u00e9pendant, int\u00e9gr\u00e9, b\u00e2ti pour le march\u00e9 canadien et pens\u00e9 pour se r\u00e9inventer en continu \u00bb, affirme Martin Soubeyran, directeur g\u00e9n\u00e9ral, Cossette M\u00e9dia.<\/p>\n<\/blockquote>\n<blockquote class=\"wp-block-quote\">\n<p>Ce qui m&rsquo;am\u00e8ne chez Cossette M\u00e9dia, c&rsquo;est la possibilit\u00e9 de r\u00e9unir ce qui est trop souvent s\u00e9par\u00e9 : la donn\u00e9e, le m\u00e9dia et la cr\u00e9ation. Mon mandat sera d&rsquo;en faire un levier de croissance mesurable pour nos client\u00b7e\u00b7s, et de b\u00e2tir les \u00e9quipes pour le porter \u00bb, explique Benjamin Ferreira, vice-pr\u00e9sident, m\u00e9dia, Cossette M\u00e9dia.<\/p>\n<\/blockquote>\n<p>Il rejoint une agence o\u00f9 cette int\u00e9gration est d\u00e9j\u00e0 \u00e0 l&rsquo;\u0153uvre au sein du r\u00e9seau Plus Compagnie, le seul r\u00e9seau mondial d\u00e9tenu par des int\u00e9r\u00eats canadiens.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_113278\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/benjamin-ferreira-nomme-vice-president-chez-cossette-media\/\"  data-item_title=\"Benjamin Ferreira nomm\u00e9 vice-pr\u00e9sident chez Cossette M\u00e9dia\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/10\/Benjamin-Ferreira.jpeg\"  data-item_date=\"2026-10-15T05:43:59-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Cossette M\u00e9dia consolide sa position de plus grande agence m\u00e9dia ind\u00e9pendante \u00e9tablie au Canada et continue de faire \u00e9voluer son offre int\u00e9gr\u00e9e. Elle nomme Benjamin Ferreira \u00e0 titre de vice-pr\u00e9sident, m\u00e9dia. Une nomination qui survient au moment o\u00f9 l\u2019avantage dans l\u2019\u00e9cosyst\u00e8me m\u00e9dia d\u00e9pend de la capacit\u00e9 \u00e0 relier m\u00e9dia, cr\u00e9ation et produits technologiques au sein d\u2019un m\u00eame pilotage.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_113278\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/benjamin-ferreira-nomme-vice-president-chez-cossette-media\/\"  data-item_title=\"Benjamin Ferreira nomm\u00e9 vice-pr\u00e9sident chez Cossette M\u00e9dia\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/10\/Benjamin-Ferreira.jpeg\"  data-item_date=\"2026-10-15T05:43:59-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":113282,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[230,225],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/113278"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=113278"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/113278\/revisions"}],"predecessor-version":[{"id":113283,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/113278\/revisions\/113283"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/113282"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=113278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=113278"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=113278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}