{"id":113369,"date":"2026-10-21T17:47:02","date_gmt":"2026-10-21T21:47:02","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=113369"},"modified":"2026-10-21T17:47:13","modified_gmt":"2026-10-21T21:47:13","slug":"a2cmieux-le-balado-de-la-communication-creative-de-la2c-revient-pour-une-2e-saison","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/a2cmieux-le-balado-de-la-communication-creative-de-la2c-revient-pour-une-2e-saison\/","title":{"rendered":"A2CMieux, le balado de la communication cr\u00e9ative de l&rsquo;A2C, revient pour une 2e saison"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"512\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/10\/visuel-balado-2-1024x512.jpg\" alt=\"\" class=\"wp-image-113374\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/10\/visuel-balado-2-1024x512.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/10\/visuel-balado-2-300x150.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/10\/visuel-balado-2-768x384.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/10\/visuel-balado-2.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>19 octobre 2026 <\/p>\n<p><strong>L\u2019Association des agences de communication cr\u00e9ative (A2C) annonce le retour d\u2019<a rel=\"noreferrer noopener\" href=\"https:\/\/a2c.quebec\/evenements-et-formations\/a2cmieux\/\" target=\"_blank\">A2CMieux<\/a> pour une deuxi\u00e8me saison. Cette s\u00e9rie balado explore les grandes transformations de l\u2019industrie de la communication cr\u00e9ative au Qu\u00e9bec, \u00e0 travers des discussions franches entre expert.es des c\u00f4t\u00e9s agence comme client.<\/strong><\/p>\n<p>Au fil de la premi\u00e8re saison, compos\u00e9e de cinq (5) \u00e9pisodes, le balado a fait dialoguer des agences et des marques autour de sujets d\u2019actualit\u00e9 tels que la performance, l&rsquo;exp\u00e9rience \u00e9v\u00e9nementielle, la raison d&rsquo;\u00eatre de marque et la d\u00e9couvrabilit\u00e9. La saison 2 poursuit cette lanc\u00e9e avec des \u00e9pisodes qui porteront, entre autres, sur l&rsquo;int\u00e9gration de l&rsquo;intelligence artificielle, la cr\u00e9ation de contenu par les marques et l&rsquo;essor du retail media.<\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/pRz2gI7fEtw?si=_e_bhzK7XjzbCmlm\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Le premier \u00e9pisode, intitul\u00e9 \u00ab Agences et IA : quels d\u00e9fis d\u2019int\u00e9gration? \u00bb, est maintenant disponible sur les plateformes de l\u2019A2C. Selon une \u00e9tude du MIT, 95 % des organisations n\u2019obtiennent aucun retour sur leurs investissements en IA g\u00e9n\u00e9rative. Devant ce constat, comment \u00e9viter le pi\u00e8ge de l\u2019IA pour l\u2019IA? Par o\u00f9 commencer, que faut-il automatiser et, surtout, comment s\u2019assurer que les initiatives produisent des r\u00e9sultats concrets?<\/p>\n<p>Justine Roberge, directrice g\u00e9n\u00e9rale chez &amp;CO Collaborateurs Cr\u00e9atifs, et Jonathan Fisette, VP marketing chez Hamster Novexco, explorent ensemble ces questions, tout en abordant comment pr\u00e9server la qualit\u00e9 et la valeur du travail humain. <\/p>\n<p>\u00c0 partir d&rsquo;un projet concret, ils racontent les coulisses d&rsquo;une d\u00e9marche d&rsquo;int\u00e9gration : bons cas d&rsquo;usage, mobilisation des \u00e9quipes, qualit\u00e9 des donn\u00e9es et ajustement de l&rsquo;outil en cours de route. Une conversation pragmatique pour mieux comprendre les d\u00e9fis de l&rsquo;IA dans un contexte de collaboration agence-client.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_113369\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/a2cmieux-le-balado-de-la-communication-creative-de-la2c-revient-pour-une-2e-saison\/\"  data-item_title=\"A2CMieux, le balado de la communication cr\u00e9ative de l&#039;A2C, revient pour une 2e saison\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/10\/visuel-balado-2-1024x512.jpg\"  data-item_date=\"2026-10-21T17:47:02-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019Association des agences de communication cr\u00e9ative (A2C) annonce le retour d\u2019A2CMieux pour une deuxi\u00e8me saison. Cette s\u00e9rie balado explore les grandes transformations de l\u2019industrie de la communication cr\u00e9ative au Qu\u00e9bec, \u00e0 travers des discussions franches entre expert.es des c\u00f4t\u00e9s agence comme client.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_113369\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/a2cmieux-le-balado-de-la-communication-creative-de-la2c-revient-pour-une-2e-saison\/\"  data-item_title=\"A2CMieux, le balado de la communication cr\u00e9ative de l&#039;A2C, revient pour une 2e saison\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/10\/visuel-balado-2-1024x512.jpg\"  data-item_date=\"2026-10-21T17:47:02-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":113374,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[238],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/113369"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=113369"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/113369\/revisions"}],"predecessor-version":[{"id":113375,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/113369\/revisions\/113375"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/113374"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=113369"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=113369"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=113369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}