{"id":113413,"date":"2026-10-22T17:23:46","date_gmt":"2026-10-22T21:23:46","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=113413"},"modified":"2026-10-22T17:23:57","modified_gmt":"2026-10-22T21:23:57","slug":"chez-metro-cest-encore-meilleur-metro-et-cossette-devoilent-la-nouvelle-plateforme-de-marque","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/chez-metro-cest-encore-meilleur-metro-et-cossette-devoilent-la-nouvelle-plateforme-de-marque\/","title":{"rendered":"\u00ab Chez Metro, c\u2019est encore meilleur \u00bb : Metro et Cossette d\u00e9voilent la nouvelle plateforme de marque"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/10\/2560-x-1440-spot-1-1024x576.jpg\" alt=\"\" class=\"wp-image-113416\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/10\/2560-x-1440-spot-1-1024x576.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/10\/2560-x-1440-spot-1-300x169.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/10\/2560-x-1440-spot-1-768x432.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/10\/2560-x-1440-spot-1-1536x864.jpg 1536w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/10\/2560-x-1440-spot-1-2048x1152.jpg 2048w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/10\/2560-x-1440-spot-1-1200x675.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>22 octobre 2026<\/p>\n<p><strong>Pour faire \u00e9voluer son positionnement sur un march\u00e9 de l&rsquo;alimentation ultra-concurrentiel au Qu\u00e9bec, Metro lance sa toute nouvelle plateforme de marque sign\u00e9e Cossette : \u00ab Chez Metro, c\u2019est encore meilleur \u00bb.<\/strong><\/p>\n<p>Plut\u00f4t que de miser sur des discours institutionnels traditionnels, l&rsquo;enseigne 100 % qu\u00e9b\u00e9coise fait le pari de la transparence et de l&rsquo;humour en confiant les coulisses \u00e0 son nouveau porte-parole, St\u00e9phane Rousseau. De la cha\u00eene d&rsquo;approvisionnement aux producteurs locaux jusqu&rsquo;aux \u00e9quipes en magasin, la campagne illustre concr\u00e8tement les exigences de fra\u00eecheur et de qualit\u00e9 de la marque.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?height=476&#038;href=https%3A%2F%2Fwww.facebook.com%2Freel%2F984628171357348%2F&#038;show_text=false&#038;width=267&#038;t=0\" width=\"267\" height=\"476\" style=\"border:none;overflow:hidden\" scrolling=\"no\" frameborder=\"0\" allowfullscreen=\"true\" allow=\"autoplay; clipboard-write; encrypted-media; picture-in-picture; web-share\" allowFullScreen=\"true\"><\/iframe><\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Chez Metro, on a fait le choix clair de toujours \u00e9lever la barre. Quand vient le temps de nourrir notre monde, la qualit\u00e9 et la vraie fra\u00eecheur ne se n\u00e9gocient pas \u00bb, affirme Alain Tadros,\u00a0 Metro. \u00ab De nos producteurs partenaires jusqu\u2019\u00e0 nos \u00e9quipes en magasin, tout le monde contribue \u00e0 maintenir ces standards au quotidien. C\u2019est cette rigueur qui fait que, chez Metro, c\u2019est encore meilleur. \u00bb\u00a0<\/p>\n<\/blockquote>\n<p>L&rsquo;offensive multicanale se d\u00e9ploie du 22 octobre au 18 novembre \u00e0 travers le Qu\u00e9bec \u00e0 la t\u00e9l\u00e9vision, en affichage grand format, en banni\u00e8res et sur les r\u00e9seaux sociaux.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_113413\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  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data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Pour faire \u00e9voluer son positionnement sur un march\u00e9 de l&rsquo;alimentation ultra-concurrentiel au Qu\u00e9bec, Metro lance sa toute nouvelle plateforme de marque sign\u00e9e Cossette : \u00ab Chez Metro, c\u2019est encore meilleur \u00bb.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_113413\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  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