{"id":113563,"date":"2026-11-02T15:55:25","date_gmt":"2026-11-02T20:55:25","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=113563"},"modified":"2026-11-02T15:55:29","modified_gmt":"2026-11-02T20:55:29","slug":"via-rail-aide-les-canadien%c2%b7ne%c2%b7s-a-retrouver-la-voie-du-sommeil-avec-cossette","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/via-rail-aide-les-canadien%c2%b7ne%c2%b7s-a-retrouver-la-voie-du-sommeil-avec-cossette\/","title":{"rendered":"VIA Rail aide les Canadien\u00b7ne\u00b7s \u00e0 retrouver la voie du sommeil avec Cossette"},"content":{"rendered":"\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-113564\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/11\/VIA_1200x1200.jpg\" alt=\"\" width=\"1200\" height=\"1200\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/11\/VIA_1200x1200.jpg 1200w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/11\/VIA_1200x1200-300x300.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/11\/VIA_1200x1200-1024x1024.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/11\/VIA_1200x1200-150x150.jpg 150w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/11\/VIA_1200x1200-768x768.jpg 768w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/p>\n\n\n\n<p><strong>2 novembre 2026<\/strong><\/p>\n\n\n\n<p><strong>Avec <em>En train de dormir,<\/em> VIA Rail transforme les v\u00e9ritables sons de ses trains en une exp\u00e9rience sonore pens\u00e9e pour le repos.<\/strong><\/p>\n\n\n\n<p>C\u2019est bien connu : en novembre, le sommeil peut \u00eatre plus difficile, en raison de la baisse de la lumi\u00e8re naturelle et du changement d\u2019heure qui perturbent l\u2019horloge biologique. Selon Le Devoir (2026), plus de 67 % des Canadien\u00b7ne\u00b7s voient leur routine de sommeil perturb\u00e9e par le changement d\u2019heure et mettent plusieurs jours \u00e0 retrouver un rythme normal.<\/p>\n\n\n\n<p>Pour aider les Canadien\u00b7ne\u00b7s \u00e0 retrouver la voie du sommeil, VIA Rail lance <em>En train de dormir,<\/em> une s\u00e9rie de pistes sonores cr\u00e9\u00e9es \u00e0 partir des v\u00e9ritables sons capt\u00e9s \u00e0 bord de ses trains en mouvement sur divers trajets de VIA, o\u00f9 chaque piste durera exactement le temps du trajet enregistr\u00e9.&nbsp;<\/p>\n\n\n\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"\/\/www.youtube-nocookie.com\/embed\/_4PtD2QWFbc?si=eM0kQmBevEFGVUfe\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Les Canadien\u00b7ne\u00b7s se tournent d\u00e9j\u00e0 vers des applications de m\u00e9ditation ou du bruit blanc, explique Michel-Alex Lessard, vice-pr\u00e9sident principal et chef de la strat\u00e9gie, Qu\u00e9bec et Est canadien chez Cossette. Et parmi les sons qui accompagnent le sommeil, il y a le rythme rassurant des trains. \u00c0 l\u2019\u00e8re de l\u2019intelligence artificielle et des contenus audio synth\u00e9tiques, rien ne remplace l\u2019authenticit\u00e9 du r\u00e9el. Pour nous, il y avait l\u00e0 une occasion naturelle. Qui de mieux que VIA Rail pour offrir cette exp\u00e9rience aux Canadien\u00b7ne\u00b7s et les aider \u00e0 retrouver leur rythme? \u00bb<\/p>\n<\/blockquote>\n\n\n\n<p>Lanc\u00e9e le 1er novembre, alors que la question du sommeil et les d\u00e9bats sur le changement d\u2019heure occupent l\u2019actualit\u00e9, l\u2019initiative sera soutenue sur les plateformes sociales de VIA Rail et sur les plateformes d\u2019\u00e9coute en continu pertinentes.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Chez VIA Rail, nous croyons que le voyage commence bien avant l\u2019embarquement et se prolonge au-del\u00e0 de l\u2019arriv\u00e9e \u00bb, explique Philippe Normand, vice-pr\u00e9sident, communications et marketing. \u00ab Avec <em>En train de dormir<\/em>, nous mettons gratuitement \u00e0 la disposition de tous un \u00e9l\u00e9ment au c\u0153ur de l\u2019exp\u00e9rience VIA Rail : le rythme reposant des rails. C\u2019est notre fa\u00e7on simple de r\u00e9pondre \u00e0 un besoin bien r\u00e9el des Canadien\u00b7ne\u00b7s, en leur offrant un moment de confort et de r\u00e9pit, m\u00eame lorsqu\u2019ils ne sont pas \u00e0 bord. \u00bb<\/p>\n<\/blockquote>\n\n\n\n<p>La premi\u00e8re piste de lecture est maintenant offerte sur la cha\u00eene YouTube de VIA Rail. La liste de lecture compl\u00e8te suivra au cours de la prochaine semaine sur YouTube.<\/p>\n\n\n\n<hr \/>\n<p>\u00a0<\/p>\n\n\n\n<p><strong>Cr\u00e9dits<\/strong><\/p>\n\n\n\n<p>Annonceur : VIA Rail Canada<\/p>\n\n\n\n<p>Client\u00b7e\u00b7s : Philippe Normand, Vanessa Zieman, Lise Arsenault<\/p>\n\n\n\n<p>Agence : Cossette<\/p>\n\n\n\n<p>Strat\u00e9gie : Michel-Alex Lessard, Robyn Hutman, Nathan Pillot<\/p>\n\n\n\n<p>Cr\u00e9ation : Anne-Claude Ch\u00e9nier, Alexandre Jutras, Philippe Brassard, Gilles Legault,&nbsp; Antoine Dasseville<\/p>\n\n\n\n<p>Produit : Mathilde Acosta, Nafissatou Diallo<\/p>\n\n\n\n<p>Production d\u2019agence : Septi\u00e8me, Catherine Karassavidis<\/p>\n\n\n\n<p><br>Maison de son: Parade<br>Ing\u00e9nieur de son: Pierre-Olivier Rioux<br>Coordonnatrice : Rachel Tremblay Saint-Yves<\/p>\n\n\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_113563\"  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