{"id":11476,"date":"2014-11-26T17:24:36","date_gmt":"2014-11-26T22:24:36","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=11476"},"modified":"2014-11-26T23:56:47","modified_gmt":"2014-11-27T04:56:47","slug":"objets-connectes-faut-il-se-limiter-aux-besoins-des-consommateurs","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/objets-connectes-faut-il-se-limiter-aux-besoins-des-consommateurs\/","title":{"rendered":"Objets connect\u00e9s\u00a0: faut-il se limiter aux besoins des consommateurs?"},"content":{"rendered":"<p class=\"p1\" style=\"text-align: justify;\"><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/11\/images1.jpg\"><img loading=\"lazy\" class=\"aligncenter wp-image-11480 size-full\" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/11\/images1.jpg\" alt=\"images\" width=\"239\" height=\"211\" \/><\/a><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><strong><span style=\"color: #000080;\">Seriez-vous surpris si je vous disais que la couche pour b\u00e9b\u00e9 intelligente, si elle \u00e9tait commercialis\u00e9e \u00e0 grande \u00e9chelle, risquerait d\u2019\u00eatre un \u00e9chec commercial?<\/span><\/strong><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><span class=\"s1\">Dans une\u00a0<a href=\"http:\/\/www.affinnova.com\/resource-story\/internet-of-things\/\"><span class=\"s2\">r\u00e9cente \u00e9tude<\/span><\/a>, Affinova a mesur\u00e9 l\u2019int\u00e9r\u00eat pour plusieurs types d\u2019objets connect\u00e9s chez les consommateurs. Pour produire son rapport, la firme de recherche,\u00a0<a href=\"http:\/\/www.nielsen.com\/us\/en\/press-room\/2014\/nielsen-acquires-affinnova.html\"><span class=\"s2\">tout r\u00e9cemment acquise<\/span><\/a>\u00a0par Nielsen, a sond\u00e9 2\u00a0000 Am\u00e9ricains \u00e2g\u00e9s entre 18 et 54 ans.<\/span><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><span class=\"s1\">R\u00e8gle g\u00e9n\u00e9rale, les objets connect\u00e9s qui suscitent le plus d\u2019int\u00e9r\u00eat sont ceux qui permettent d\u2019\u00e9conomiser de l&rsquo;argent (par exemple une \u00e9conomie d\u2019\u00e9nergie), ou encore ceux qui permettent de gagner du temps lors des t\u00e2ches quotidiennes.<\/span><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><span class=\"s1\">De ce fait, le r\u00e9frig\u00e9rateur, le syst\u00e8me de gicleurs et le filtre \u00e0 eau se retrouvent aux trois premi\u00e8res positions de la\u00a0<a href=\"https:\/\/wearabletechnologies.co.uk\/wp-content\/uploads\/2014\/11\/1416009293-Internet-of-Things-Infographic.jpg\"><span class=\"s2\">liste d\u2019Affinova<\/span><\/a>.\u00a0 \u00c0 titre d\u2019exemple, un r\u00e9frig\u00e9rateur intelligent pourrait permettre de consulter son contenu \u00e0 distance ou encore proposer des recettes selon les aliments disponibles.<\/span><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><span class=\"s1\">\u00c0 l\u2019inverse, les produits dont la valeur ajout\u00e9e en tant qu\u2019objet connect\u00e9 est plus difficile \u00e0 percevoir, comme la couche pour b\u00e9b\u00e9 ou la brosse \u00e0 dents intelligente, occupent le bas de la liste.<\/span><\/p>\n<p class=\"p3\" style=\"text-align: justify;\"><span class=\"s1\">Parmi les autres constats de l\u2019\u00e9tude, retenons aussi que:<\/span><\/p>\n<ul>\n<li class=\"li3\" style=\"text-align: justify;\"><span class=\"s1\">57\u00a0% des r\u00e9pondants croient que les objets connect\u00e9s repr\u00e9senteront une r\u00e9volution;<\/span><\/li>\n<li class=\"li3\" style=\"text-align: justify;\"><span class=\"s1\">40\u00a0% affirment que les objets connect\u00e9s actuels sont plut\u00f4t des gadgets\u00a0sans valeur ajout\u00e9e;<\/span><\/li>\n<li class=\"li3\" style=\"text-align: justify;\"><span class=\"s1\">les fonctionnalit\u00e9s les plus recherch\u00e9es sont celles qui permettent d\u2019\u00e9conomiser temps et argent, ainsi que celles offrant la possibilit\u00e9 de contr\u00f4ler ses objets via un t\u00e9l\u00e9phone intelligent.<\/span><\/li>\n<\/ul>\n<p class=\"p1\" style=\"text-align: justify;\"><span class=\"s1\"><b><span style=\"color: #000080;\">Des consommateurs qui ne savent pas encore totalement ce qu\u2019ils veulent<\/span><br \/>\n<\/b><\/span><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><span class=\"s1\">Un autre constat de l&rsquo;\u00e9tude susmentionn\u00e9e\u00a0est la\u00a0majorit\u00e9 de r\u00e9pondants qui affirme\u00a0ne pas trop savoir quoi esp\u00e9rer\u00a0des objets connect\u00e9s.<\/span><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><span class=\"s1\">Dans ce cas, les entreprises doivent-elles simplement s\u2019en tenir \u00e0 des produits qui permettent des \u00e9conomies en temps et en argent, les deux caract\u00e9ristiques les plus recherch\u00e9es chez les consommateurs? J\u2019imagine que si Apple et Steve Jobs s\u2019\u00e9taient born\u00e9s aux exigences des\u00a0consommateurs, nous aurions sans doute attendu tr\u00e8s longtemps l&rsquo;arriv\u00e9e du iPhone sur le march\u00e9.<\/span><\/p>\n<p class=\"p1\">\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_11476\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/objets-connectes-faut-il-se-limiter-aux-besoins-des-consommateurs\/\"  data-item_title=\"Objets connect\u00e9s\u00a0: faut-il se limiter aux besoins des consommateurs?\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/11\/images1.jpg\"  data-item_date=\"2014-11-26T17:24:36-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Seriez-vous surpris si je vous disais que la couche pour b\u00e9b\u00e9 intelligente, si elle \u00e9tait commercialis\u00e9e \u00e0 grande \u00e9chelle, risquerait d\u2019\u00eatre un \u00e9chec commercial? Dans une\u00a0r\u00e9cente \u00e9tude, Affinova a mesur\u00e9 l\u2019int\u00e9r\u00eat pour plusieurs types d\u2019objets connect\u00e9s chez les consommateurs. Pour produire son rapport, la firme de recherche,\u00a0tout r\u00e9cemment acquise\u00a0par Nielsen, a sond\u00e9 2\u00a0000 Am\u00e9ricains \u00e2g\u00e9s [&hellip;]<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_11476\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/objets-connectes-faut-il-se-limiter-aux-besoins-des-consommateurs\/\"  data-item_title=\"Objets connect\u00e9s\u00a0: faut-il se limiter aux besoins des consommateurs?\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/11\/images1.jpg\"  data-item_date=\"2014-11-26T17:24:36-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":2,"featured_media":11480,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[137,3],"tags":[],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/11476"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=11476"}],"version-history":[{"count":5,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/11476\/revisions"}],"predecessor-version":[{"id":11482,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/11476\/revisions\/11482"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/11480"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=11476"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=11476"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=11476"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}