{"id":11619,"date":"2014-11-28T17:25:17","date_gmt":"2014-11-28T22:25:17","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=11619"},"modified":"2014-12-01T16:35:50","modified_gmt":"2014-12-01T21:35:50","slug":"les-publicites-qui-ont-retenu-notre-attention-au-mois-de-novembre","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/les-publicites-qui-ont-retenu-notre-attention-au-mois-de-novembre\/","title":{"rendered":"Les publicit\u00e9s qui ont retenu notre attention en novembre"},"content":{"rendered":"<p class=\"p1\"><span style=\"color: #000080;\"><b>1. Un geai moqueur dans les rues de Copenhague\u00a0<\/b><\/span><\/p>\n<p class=\"p3\" style=\"text-align: justify;\"><span class=\"s1\">Les producteurs de <i>The Hunger Games: Mockingjay \u2013 Part 1,<\/i> le film ayant connu le meilleur d\u00e9part en salle cette ann\u00e9e, se sont offert une pub aux proportions gigantesque \u00e0 Copenhague, au Danemark. Avec un geai moqueur aux immenses proportions sur un des murs de la ville, on se serait r\u00e9ellement cru dans les rues de Panem!<\/span><\/p>\n<p class=\"p4\"><span class=\"s1\"><span style=\"color: #000080;\"><b>Agence:<\/b><\/span> Force of Nature<\/span><\/p>\n<p class=\"p3\"><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/vLVlxshUjjQ\" width=\"425\" height=\"350\"><\/iframe><\/p>\n<p class=\"p3\">\n<div class=\"brdr3\"><\/div>\n<p class=\"p3\"><span class=\"s1\"><b><span style=\"color: #000080;\">2. Charles Tisseyre et les cuys<\/span><br \/>\n<\/b><\/span><\/p>\n<p class=\"p3\" style=\"text-align: justify;\"><span class=\"s1\">Comment aborder un sujet d\u00e9licat avec humour, tout en \u00e9tant cr\u00e9dible? La publicit\u00e9 de <em>Cancer testiculaire Canada<\/em>, sign\u00e9e DentsuBos, a r\u00e9ussi \u00e0 le faire avec brio.<\/span><\/p>\n<p class=\"p4\"><span class=\"s1\"><span style=\"color: #000080;\"><b>Agence:<\/b><\/span> DentsuBos<\/span><\/p>\n<p class=\"p3\"><span class=\"s2\" style=\"color: #000080;\"><b>Annonceur:<\/b> <\/span><span class=\"s1\">Cancer testiculaire Canada<\/span><\/p>\n<p class=\"p4\"><iframe loading=\"lazy\" src=\"\/\/player.vimeo.com\/video\/112061208?title=0&amp;amp;byline=0\" width=\"425\" height=\"350\"><\/iframe><\/p>\n<p class=\"p3\">\n<div class=\"brdr3\"><\/div>\n<p class=\"p3\"><span class=\"s1\" style=\"color: #000080;\"><b>3. Controverse autour d&rsquo;une pub de Sainsbury\u2019s\u00a0<\/b><\/span><\/p>\n<p class=\"p3\" style=\"text-align: justify;\"><span class=\"s1\">Cette publicit\u00e9 de la cha\u00eene de supermarch\u00e9s britannique <em>Sainsbury&rsquo;s\u00a0<\/em>a fait \u00e9norm\u00e9ment <a href=\"http:\/\/www.digitaljournal.com\/business\/marketing\/despite-complaints-wwi-christmas-ad-won-t-be-banned\/article\/417637\"><span class=\"s4\">parler d\u2019elle<\/span><\/a> en novembre. Certains l\u2019ont qualifi\u00e9e d\u2019\u0153uvre d\u2019art, alors que d\u2019autres ont reproch\u00e9 aux auteurs d\u2019avoir exploit\u00e9 un \u00e9v\u00e9nement tragique (la Premi\u00e8re Guerre mondiale) \u00e0 des fins commerciales. \u00a0<\/span><\/p>\n<p class=\"p3\" style=\"text-align: justify;\"><span class=\"s1\">Mais dans les faits, cette publicit\u00e9 est un clin d&rsquo;oeil direct \u00e0 l&rsquo;\u00e9mouvant film <a href=\"https:\/\/www.youtube-nocookie.com\/watch?v=KRrr-CDXijs\">Joyeux No\u00ebl<\/a>\u00a0dont la trame est inspir\u00e9e d&rsquo;un fait v\u00e9cu: celui de soldats fran\u00e7ais, \u00e9cossais et allemands fraternisant au soir du 24 d\u00e9cembre 1914.<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\"><span style=\"color: #000080;\"><b>Agence:<\/b><\/span> AMV BBDO<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\"><span style=\"color: #000080;\"><b>Annonceur: <\/b><\/span>Sainsbury&rsquo;s<\/span><\/p>\n<p class=\"p3\"><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/NWF2JBb1bvM\" width=\"425\" height=\"350\"><\/iframe><\/p>\n<p class=\"p3\">\n<div class=\"brdr3\"><\/div>\n<p class=\"p3\"><span class=\"s1\"><b><span style=\"color: #000080;\">4. Sheldon Cooper s&rsquo;associe \u00e0 Intel<\/span><br \/>\n<\/b><\/span><\/p>\n<p class=\"p3\" style=\"text-align: justify;\"><span class=\"s1\">Jim Parsons (Sheldon Cooper dans Big Bang Theory), un des acteurs les plus connus et les mieux pay\u00e9s de la t\u00e9l\u00e9vision am\u00e9ricaine, s\u2019associe pour la premi\u00e8re\u00a0fois \u00e0 une marque. Il a choisi Intel et son intrigante technologie <a href=\"http:\/\/www.intel.com\/content\/www\/us\/en\/architecture-and-technology\/realsense-overview.html\"><span class=\"s4\">Real Sense<\/span><\/a>, dont il fera la promotion dans une s\u00e9rie de cinq publicit\u00e9s, dont celle-ci.<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\"><span style=\"color: #000080;\"><b>Agence:<\/b><\/span> McGarryBowen<br \/>\n<span style=\"color: #000080;\"><b>Annonceur:<\/b><\/span> Intel<\/span><\/p>\n<p class=\"p3\">\n<object id=\"flashObj\" width=\"480\" height=\"270\" classid=\"clsid:D27CDB6E-AE6D-11cf-96B8-444553540000\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=9,0,47,0\"><param name=\"movie\" value=\"http:\/\/c.brightcove.com\/services\/viewer\/federated_f9?isVid=1&#038;isUI=1\" \/><param name=\"bgcolor\" value=\"#FFFFFF\" \/><param name=\"flashVars\" value=\"videoId=3902067007001&#038;playerID=792865957001&#038;playerKey=AQ~~,AAAAABaD_Us~,27iukNn8neTiu2V3RNN9cU_M67_q36be&#038;domain=embed&#038;dynamicStreaming=true\" \/><param name=\"base\" value=\"http:\/\/admin.brightcove.com\" \/><param name=\"seamlesstabbing\" value=\"false\" \/><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"swLiveConnect\" value=\"true\" \/><param name=\"allowScriptAccess\" value=\"always\" \/><embed src=\"http:\/\/c.brightcove.com\/services\/viewer\/federated_f9?isVid=1&#038;isUI=1\" bgcolor=\"#FFFFFF\" flashVars=\"videoId=3902067007001&#038;playerID=792865957001&#038;playerKey=AQ~~,AAAAABaD_Us~,27iukNn8neTiu2V3RNN9cU_M67_q36be&#038;domain=embed&#038;dynamicStreaming=true\" base=\"http:\/\/admin.brightcove.com\" name=\"flashObj\" width=\"480\" height=\"270\" seamlesstabbing=\"false\" type=\"application\/x-shockwave-flash\" allowFullScreen=\"true\" allowScriptAccess=\"always\" swLiveConnect=\"true\" pluginspage=\"http:\/\/www.macromedia.com\/shockwave\/download\/index.cgi?P1_Prod_Version=ShockwaveFlash\"><\/embed><\/object>\n<\/p>\n<p class=\"p3\">\n<div class=\"brdr3\"><\/div>\n<p class=\"p3\"><span class=\"s1\" style=\"color: #000080;\"><b>5. Une pub pour laquelle on fait la file<\/b><\/span><\/p>\n<p class=\"p3\" style=\"text-align: justify;\"><span class=\"s1\">Il y aura eu au moins une publicit\u00e9 pour laquelle les gens auront fait la file en novembre: la bande annonce du nouveau film <i>Star Wars 7: The Force Awaken<\/i>. La bande-annonce a d&rsquo;abord \u00e9t\u00e9 annonc\u00e9e pour diffusion dans seulement une trentaine de salles de cin\u00e9ma aux \u00c9tats-Unis. Le 27 novembre, le fil Twitter officiel de Star Wars annon\u00e7ait qu&rsquo;elle serait aussi disponible en ligne d\u00e8s le lendemain.<\/span><\/p>\n<p class=\"p3\"><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/OMOVFvcNfvE\" width=\"425\" height=\"350\"><\/iframe><\/p>\n<p class=\"p3\">\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_11619\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/les-publicites-qui-ont-retenu-notre-attention-au-mois-de-novembre\/\"  data-item_title=\"Les publicit\u00e9s qui ont retenu notre attention en novembre\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/11\/images2.jpg\"  data-item_date=\"2014-11-28T17:25:17-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>1. Un geai moqueur dans les rues de Copenhague\u00a0 Les producteurs de The Hunger Games: Mockingjay \u2013 Part 1, le film ayant connu le meilleur d\u00e9part en salle cette ann\u00e9e, se sont offert une pub aux proportions gigantesque \u00e0 Copenhague, au Danemark. Avec un geai moqueur aux immenses proportions sur un des murs de la [&hellip;]<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_11619\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/les-publicites-qui-ont-retenu-notre-attention-au-mois-de-novembre\/\"  data-item_title=\"Les publicit\u00e9s qui ont retenu notre attention en novembre\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/11\/images2.jpg\"  data-item_date=\"2014-11-28T17:25:17-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":2,"featured_media":11649,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[137],"tags":[1176],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/11619"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=11619"}],"version-history":[{"count":16,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/11619\/revisions"}],"predecessor-version":[{"id":11703,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/11619\/revisions\/11703"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/11649"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=11619"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=11619"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=11619"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}