{"id":12104,"date":"2014-12-10T17:45:02","date_gmt":"2014-12-10T22:45:02","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=12104"},"modified":"2014-12-11T08:47:44","modified_gmt":"2014-12-11T13:47:44","slug":"les-depenses-mondiales-en-publicite-atteindront-59243-milliards-en-2015-en-hausse-de-6","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/les-depenses-mondiales-en-publicite-atteindront-59243-milliards-en-2015-en-hausse-de-6\/","title":{"rendered":"Les d\u00e9penses mondiales en publicit\u00e9 atteindront 592,43$ milliards en 2015, en hausse de 6%"},"content":{"rendered":"<p style=\"text-align: justify;\"><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/12\/imgres.jpg\"><img loading=\"lazy\" class=\"alignleft wp-image-12110 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/12\/imgres.jpg\" alt=\"imgres\" width=\"139\" height=\"139\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/12\/imgres.jpg 225w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/12\/imgres-50x50.jpg 50w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/12\/imgres-150x150.jpg 150w\" sizes=\"(max-width: 139px) 100vw, 139px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">10 d\u00e9cembre 2014 &#8211; En 2015, les d\u00e9penses totales en publicit\u00e9 devraient fr\u00f4ler les 600$ milliards dans le monde entier, dit eMarketer dans une note prospective publi\u00e9e ce matin. En hausse de 6% par rapport \u00e0 2014, ce nombre inclut la publicit\u00e9 dite classique (t\u00e9l\u00e9vision, radio, imprim\u00e9e), num\u00e9rique, mobile et int\u00e8gre 22 pays \u00e0 travers le monde dont le Canada.<\/p>\n<p style=\"text-align: justify;\">Encore domin\u00e9 par les \u00c9tats-Unis, ce \u00ab\u00a0palmar\u00e8s\u00a0\u00bb indique que 189$ milliards seront investis par les organisations dans ce pays l&rsquo;an prochain. Soit globalement\u00a030% de toutes les d\u00e9penses mondiales. Suivent dans l&rsquo;ordre la Chine \u00e0 73$ milliards, le Japon \u00e0 40$ milliards, l&rsquo;Allemagne \u00e0 27$ milliards et la Grande-Bretagne \u00e0 25$ milliards.\u00a0Le Canada, avec 13$ milliards, prend le 8\u00e8 rang mondial.<\/p>\n<p style=\"text-align: justify;\"><strong><span style=\"color: #000080;\">Le num\u00e9rique et le mobile<\/span><\/strong><\/p>\n<p style=\"text-align: justify;\">Ce qui retient l&rsquo;attention ici est la part grandissante prise par la\u00a0publicit\u00e9 num\u00e9rique et mobile. Alors\u00a0que le segment mobile devrait prendre\u00a050% du march\u00e9 de la publicit\u00e9 num\u00e9rique en 2017, les auteurs pr\u00e9cisent que la publicit\u00e9 num\u00e9rique combin\u00e9e (mobile et num\u00e9rique) s&rsquo;accaparera alors 33,5% des d\u00e9penses totales en publicit\u00e9.<\/p>\n<p style=\"text-align: justify;\">L&rsquo;an prochain, ce march\u00e9 de la publicit\u00e9 mobile en pleine ascension\u00a0devrait prendre\u00a064,25$ milliards des dollars disponibles. Une\u00a0progression de plus de 60% en un an seulement.<\/p>\n<p style=\"text-align: justify;\">Pour le Canada, l&rsquo;\u00e9volution des d\u00e9penses en publicit\u00e9 devrait atteindre pr\u00e8s de 14$ milliards (710$ milliards dans le monde) en 2018 dont pr\u00e8s de 4$ milliards (159$ milliards dans le monde) pour les mobiles et 5,76$ milliards (252$ milliards dans le monde) pour le num\u00e9rique.<\/p>\n<p style=\"text-align: justify;\"><strong><span style=\"color: #000080;\">Pour obtenir les donn\u00e9es d\u00e9taill\u00e9es de cette note prospective,<\/span> <a href=\"http:\/\/www.emarketer.com\/adspendtool\">cliquez ici<\/a><\/strong><\/p>\n<p style=\"text-align: justify;\">\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_12104\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/les-depenses-mondiales-en-publicite-atteindront-59243-milliards-en-2015-en-hausse-de-6\/\"  data-item_title=\"Les d\u00e9penses mondiales en publicit\u00e9 atteindront 592,43$ milliards en 2015, en hausse de 6%\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/12\/imgres.jpg\"  data-item_date=\"2014-12-10T17:45:02-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>10 d\u00e9cembre 2014 &#8211; En 2015, les d\u00e9penses totales en publicit\u00e9 devraient fr\u00f4ler les 600$ milliards dans le monde entier, dit eMarketer dans une note prospective publi\u00e9e ce matin. En hausse de 6% par rapport \u00e0 2014, ce nombre inclut la publicit\u00e9 dite classique (t\u00e9l\u00e9vision, radio, imprim\u00e9e), num\u00e9rique, mobile et int\u00e8gre 22 pays \u00e0 travers [&hellip;]<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_12104\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/les-depenses-mondiales-en-publicite-atteindront-59243-milliards-en-2015-en-hausse-de-6\/\"  data-item_title=\"Les d\u00e9penses mondiales en publicit\u00e9 atteindront 592,43$ milliards en 2015, en hausse de 6%\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/12\/imgres.jpg\"  data-item_date=\"2014-12-10T17:45:02-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":31,"featured_media":12110,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[137,3],"tags":[],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/12104"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=12104"}],"version-history":[{"count":10,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/12104\/revisions"}],"predecessor-version":[{"id":12115,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/12104\/revisions\/12115"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/12110"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=12104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=12104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=12104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}