{"id":12175,"date":"2014-12-11T18:09:38","date_gmt":"2014-12-11T23:09:38","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=12175"},"modified":"2014-12-12T05:56:55","modified_gmt":"2014-12-12T10:56:55","slug":"la-presse-conforme-aux-normes-publicitaires-de-laam","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/la-presse-conforme-aux-normes-publicitaires-de-laam\/","title":{"rendered":"La Presse +, conforme aux normes publicitaires de l&rsquo;AAM"},"content":{"rendered":"<p style=\"text-align: justify;\"><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/12\/LaPresse-iPad-frontpage-lg.jpg\"><img loading=\"lazy\" class=\"aligncenter wp-image-12178 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/12\/LaPresse-iPad-frontpage-lg-300x232.jpg\" alt=\"LaPresse-iPad-frontpage-lg\" width=\"239\" height=\"185\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/12\/LaPresse-iPad-frontpage-lg-300x232.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/12\/LaPresse-iPad-frontpage-lg.jpg 658w\" sizes=\"(max-width: 239px) 100vw, 239px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">11 d\u00e9cembre 2014 &#8211; <a href=\"http:\/\/auditedmedia.com\/\">L&rsquo;Alliance for Audited Media<\/a> (AAM), un organisme \u00e9tasunien qui certifie la port\u00e9e des publicit\u00e9s dans les m\u00e9dias, vient de confirmer la conformit\u00e9 de l&rsquo;application m\u00e9dia La Presse + quant aux syst\u00e8mes, proc\u00e9d\u00e9s et outils de mesures\u00a0utilis\u00e9s pour quantifier\u00a0les\u00a0impressions publicitaires de sa d\u00e9sormais c\u00e9l\u00e8bre plateforme.<\/p>\n<p style=\"text-align: justify;\">Annonc\u00e9e dans son infolettre du mercredi 10 d\u00e9cembre dernier, cette certification, qui est la premi\u00e8re du genre au Canada, a permis\u00a0d&rsquo;apprendre que les sp\u00e9cialistes de l&rsquo;AAM\u00a0ont port\u00e9 leur attention sur essentiellement deux aspects technologiques pr\u00e9cis: l&rsquo;efficacit\u00e9 des outils de mesure d\u00e9velopp\u00e9s \u00e0 l&rsquo;interne pour les versions Android et iOS, et le logiciel qui recense les impressions (AdGear) et les pr\u00e9f\u00e9rences\u00a0de son lectorat (Localytics).<\/p>\n<p style=\"text-align: justify;\">Cette reconnaissance, par un organisme ind\u00e9pendant, est d&rsquo;autant plus importante que le march\u00e9 publicitaire num\u00e9rique a encore peu de moyens (technologiques) fiables pour v\u00e9rifier quantitativement la visibilit\u00e9 des publicit\u00e9s diffus\u00e9es.<\/p>\n<p style=\"text-align: justify;\">\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_12175\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/la-presse-conforme-aux-normes-publicitaires-de-laam\/\"  data-item_title=\"La Presse +, conforme aux normes publicitaires de l&#039;AAM\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/12\/LaPresse-iPad-frontpage-lg.jpg\"  data-item_date=\"2014-12-11T18:09:38-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>11 d\u00e9cembre 2014 &#8211; L&rsquo;Alliance for Audited Media (AAM), un organisme \u00e9tasunien qui certifie la port\u00e9e des publicit\u00e9s dans les m\u00e9dias, vient de confirmer la conformit\u00e9 de l&rsquo;application m\u00e9dia La Presse + quant aux syst\u00e8mes, proc\u00e9d\u00e9s et outils de mesures\u00a0utilis\u00e9s pour quantifier\u00a0les\u00a0impressions publicitaires de sa d\u00e9sormais c\u00e9l\u00e8bre plateforme. Annonc\u00e9e dans son infolettre du mercredi 10 [&hellip;]<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_12175\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/la-presse-conforme-aux-normes-publicitaires-de-laam\/\"  data-item_title=\"La Presse +, conforme aux normes publicitaires de l&#039;AAM\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/12\/LaPresse-iPad-frontpage-lg.jpg\"  data-item_date=\"2014-12-11T18:09:38-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":31,"featured_media":12178,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[137,3,1],"tags":[],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/12175"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=12175"}],"version-history":[{"count":7,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/12175\/revisions"}],"predecessor-version":[{"id":12195,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/12175\/revisions\/12195"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/12178"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=12175"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=12175"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=12175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}