{"id":12200,"date":"2014-12-15T08:40:25","date_gmt":"2014-12-15T13:40:25","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=12200"},"modified":"2014-12-15T21:09:16","modified_gmt":"2014-12-16T02:09:16","slug":"les-10-qui-ont-marque-lannee-marketing-2014","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/les-10-qui-ont-marque-lannee-marketing-2014\/","title":{"rendered":"10 tendances qui ont marqu\u00e9 le marketing en 2014"},"content":{"rendered":"<p class=\"p1\" style=\"text-align: justify;\"><span style=\"color: #000080;\"><b>1. Ice Bucket Challenge<\/b><\/span><\/p>\n<p class=\"p4\" style=\"text-align: justify;\"><span class=\"s1\">Le Ice Bucket Challenge a sans aucun doute \u00e9t\u00e9 le ph\u00e9nom\u00e8ne social de 2014. Le d\u00e9fi a g\u00e9n\u00e9r\u00e9 15 millions d\u2019interactions sur Facebook, 1,2 million de vid\u00e9os sur YouTube mais\u00a0a surtout permis \u00e0 l\u2019<a href=\"http:\/\/www.alsa.org\/\">ALS Association<\/a>\u00a0d\u2019accumuler 100 millions de dollars (trente fois plus qu&rsquo;en 2013) pour la cause de la<a href=\"http:\/\/fr.wikipedia.org\/wiki\/Scl%C3%A9rose_lat%C3%A9rale_amyotrophique\"> maladie de Lou Gehrig<\/a>.<\/span><\/p>\n<p class=\"p4\" style=\"text-align: justify;\">La vid\u00e9o le plus vue est celle impliquant Bill Gates:<\/p>\n<p class=\"p4\" style=\"text-align: justify;\"><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/XS6ysDFTbLU\" width=\"425\" height=\"350\"><\/iframe><\/p>\n<p class=\"p4\" style=\"text-align: justify;\"><span class=\"s1\" style=\"color: #000080;\"><b>2. L\u2019achat programmatique<\/b><\/span><\/p>\n<p class=\"p4\" style=\"text-align: justify;\"><span class=\"s1\">Si le terme en vogue l&rsquo;an dernier \u00e9tait le <i>Big Data<\/i>, 2014\u00a0a \u00e9t\u00e9 celui de l\u2019achat programmatique. Plusieurs experts vantent les m\u00e9rites de l\u2019achat automatis\u00e9 de publicit\u00e9s. <a href=\"http:\/\/isarta.com\/infos\/?p=11196\"><span class=\"s2\">Il semble<\/span><\/a>\u00a0toutefois que seule une minorit\u00e9 saisisse bien cette nouvelle avenue et les avantages qui s&rsquo;y rattachent. Avec de gros joueurs comme\u00a0<a href=\"http:\/\/www.marketingweek.com\/2014\/11\/19\/apple-to-sell-iads-programmatically-to-jump-start-stalling-mobile-ad-business\/\"><span class=\"s2\">Apple<\/span><\/a> qui se lancent dans la m\u00eal\u00e9e, il s&rsquo;\u00e9crira encore beaucoup de choses sur le sujet en 2015.<\/span><\/p>\n<p class=\"p4\" style=\"text-align: justify;\"><span style=\"color: #000080;\"><b>3. Facebook et la concurrence<\/b><\/span><\/p>\n<p class=\"p4\" style=\"text-align: justify;\"><span class=\"s1\">L\u2019ann\u00e9e a \u00e9t\u00e9 difficile pour la r\u00e9putation du r\u00e9seau social, qui a a d&rsquo;ailleurs f\u00eat\u00e9 ses dix ans en f\u00e9vrier dernier. Critiqu\u00e9 pour avoir volontairement diminu\u00e9 la port\u00e9e organique de ses publications dans un but de faire augmenter l\u2019usage des publications payantes, Facebook a aussi vu plusieurs concurrents, dont Twitter, se doter de plateformes publicitaires plus performantes. L\u2019entreprise a aussi \u00e9t\u00e9 critiqu\u00e9e pour une\u00a0<a href=\"http:\/\/www.telegraph.co.uk\/technology\/facebook\/10944613\/Facebook-conducted-widespread-experiments-on-user-data-to-alter-peoples-behaviour.html\"><span class=\"s2\">exp\u00e9rience<\/span><\/a>\u00a0r\u00e9alis\u00e9e aux d\u00e9pens de ses utilisateurs.<\/span><\/p>\n<p class=\"p4\" style=\"text-align: justify;\"><span class=\"s1\">Malgr\u00e9 les critiques et les affirmations \u00e0 l&rsquo;effet que\u00a0les jeunes lui sont infid\u00e8les, Facebook n\u2019est pas pr\u00eat de fermer boutique. Entre le 3e trimestre de 2013 et celui de 2014, l&rsquo;organisation a acquis 160 millions de nouveaux abonn\u00e9s. Pour ce qui est de la concurrence directe, certains parlaient en septembre d\u2019<a href=\"http:\/\/www.laliberte.ch\/news\/ello-c-est-beau-mais-c-est-vide-265401\"><span class=\"s2\">Ello<\/span><\/a>\u00a0comme d\u2019un rival potentiel, mais qu\u2019en est-il aujourd\u2019hui?<\/span><\/p>\n<p class=\"p4\" style=\"text-align: justify;\"><span class=\"s1\" style=\"color: #000080;\"><b>4. Google et Apple continuent de dominer<\/b><\/span><\/p>\n<p class=\"p4\" style=\"text-align: justify;\"><span class=\"s1\">Les deux g\u00e9ants de la techno continuent de tr\u00f4ner au sommet des palmar\u00e8s des\u00a0<a href=\"http:\/\/isarta.com\/infos\/?p=9571\"><span class=\"s2\">marques les plus influentes<\/span><\/a>\u00a0et des\u00a0<a href=\"http:\/\/isarta.com\/infos\/?p=10697\"><span class=\"s2\">entreprises les plus innovantes<\/span><\/a>.<\/span><\/p>\n<p class=\"p4\" style=\"text-align: justify;\"><span class=\"s1\">Chez Google, on maintient le cap avec pr\u00e8s de 90 % des\u00a0<a href=\"http:\/\/www.statista.com\/statistics\/216573\/worldwide-market-share-of-search-engines\/\"><span class=\"s2\">parts de march\u00e9<\/span><\/a>\u00a0des moteurs de recherche. Malgr\u00e9 des\u00a0<a href=\"http:\/\/isarta.com\/infos\/?p=9473\"><span class=\"s2\">d\u00e9m\u00eal\u00e9s judiciaires<\/span><\/a>\u00a0importants dans\u00a0certains pays, notamment l&rsquo;Espagne, le g\u00e9ant est toujours le maitre du\u00a0jeu sur le Web. En 2014, la compagnie a notamment annonc\u00e9 qu&rsquo;elle\u00a0<a href=\"http:\/\/isarta.com\/infos\/?p=6282\"><span class=\"s2\">favoriserait<\/span><\/a>\u00a0les sites dits \u00abmodernes\u00bb et\u00a0ceux en\u00a0<a href=\"http:\/\/isarta.com\/infos\/?p=7073\"><span class=\"s2\">HTTPS<\/span><\/a>.<\/span><\/p>\n<p class=\"p4\" style=\"text-align: justify;\"><span class=\"s1\">Pour Apple, l&rsquo;ann\u00e9e 2014 peut se r\u00e9sumer par les\u00a0lancements tonitruants\u00a0des iPhone 6 et Apple Watch, lesquels ont\u00a0donn\u00e9 lieu \u00e0 une controverse entourant la \u00abdistribution forc\u00e9e\u00bb sur iTunes du nouvel album de U2. Parions que Tim Cook et la bande \u00e0 Bono aimeraient bien revenir en arri\u00e8re.<\/span><b>\u00a0<\/b><\/p>\n<p class=\"p4\" style=\"text-align: justify;\"><span class=\"s1\" style=\"color: #000080;\"><b>5. Le plus grand \u00e9v\u00e9nement sportif de l\u2019ann\u00e9e<\/b><\/span><\/p>\n<p class=\"p4\" style=\"text-align: justify;\"><span class=\"s1\">L\u2019\u00e9dition de la Coupe du monde de soccer la plus co\u00fbteuse et la plus lucrative au chapitre\u00a0des revenus publicitaires s\u2019est tenue en 2014 au Br\u00e9sil. On notera de\u00a0belles rivalit\u00e9s sur le terrain et \u00e0 l&rsquo;ext\u00e9rieur\u00a0dont celle, elle aussi\u00a0tr\u00e8s m\u00e9diatis\u00e9e, entre les deux plus grands \u00e9quipementiers de sport sur la plan\u00e8te:\u00a0<span class=\"s2\"><a href=\"http:\/\/isarta.com\/infos\/?p=5970\">Nike et Adidas<\/a>.<\/span><\/span><\/p>\n<p class=\"p4\" style=\"text-align: justify;\"><strong><span style=\"color: #000080;\">Adidas:<\/span><\/strong><\/p>\n<p class=\"p4\" style=\"text-align: justify;\"><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/L5h0HCc2nHI\" width=\"425\" height=\"350\"><\/iframe><\/p>\n<p class=\"p4\" style=\"text-align: justify;\"><strong><span style=\"color: #000080;\">Nike:<\/span><\/strong><\/p>\n<p class=\"p4\" style=\"text-align: justify;\"><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/F4pJ0VnWwE8\" width=\"425\" height=\"350\"><\/iframe><\/p>\n<p class=\"p5\" style=\"text-align: justify;\"><span style=\"color: #000080;\"><span class=\"s1\"><b>6. Shakira La-La-La et Gangnam Style<\/b><\/span><b>\u00a0<\/b><\/span><\/p>\n<p class=\"p5\" style=\"text-align: justify;\"><span class=\"s1\">La publicit\u00e9\u00a0mettant en vedette Shakira a \u00e9t\u00e9 la plus partag\u00e9e de 2014, tandis que la\u00a0<a href=\"https:\/\/www.youtube-nocookie.com\/watch?v=9bZkp7q19f0\"><span class=\"s2\">c\u00e9l\u00e8bre vid\u00e9o de Psy<\/span><\/a>, en ligne depuis deux ans, a franchi la barre des 2,1 milliards de visionnements, obligeant You Tube \u00e0\u00a0<\/span><span class=\"s3\">revoir sa programmation<\/span><span class=\"s1\">.<\/span><\/p>\n<p class=\"p5\" style=\"text-align: justify;\"><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/7-7knsP2n5w\" width=\"425\" height=\"350\"><\/iframe><\/p>\n<p class=\"p3\" style=\"text-align: justify;\"><span class=\"s1\" style=\"color: #000080;\"><strong>7.<\/strong>\u00a0<b>Le mobile\u00a0poursuit sa progression<\/b><\/span><\/p>\n<p class=\"p4\" style=\"text-align: justify;\"><span class=\"s1\">En d\u00e9but d&rsquo;ann\u00e9e 2014,\u00a0<a href=\"http:\/\/www.emarketer.com\/Article\/Smartphone-Users-Worldwide-Will-Total-175-Billion-2014\/1010536\"><span class=\"s2\">on estimait<\/span><\/a>\u00a0le nombre d&rsquo;utilisateurs du\u00a0t\u00e9l\u00e9phone mobile \u00e0 4,5 milliards (dont 1,75 milliard d&rsquo;adaptes des t\u00e9l\u00e9phones intelligents) pour la fin de l&rsquo;ann\u00e9e. <a href=\"http:\/\/www.cefrio.qc.ca\/netendances\/equipement-branchement-foyers-quebecois\/equipement-informatique-divertissement\/\">Un engouement qui n&rsquo;a manifestement pas \u00e9pargn\u00e9 le Qu\u00e9bec<\/a>, disait le CEFRIO en juillet dernier.<\/span><\/p>\n<p class=\"p4\" style=\"text-align: justify;\"><span class=\"s1\">Une r\u00e9alit\u00e9 demeure pr\u00e9occupante, cependant:\u00a0le\u00a0<a href=\"http:\/\/affaires.lapresse.ca\/finances-personnelles\/consommation\/201410\/02\/01-4805755-commerce-en-ligne-les-detaillants-quebecois-a-la-traine.php\"><span class=\"s2\">retard accus\u00e9<\/span><\/a>\u00a0par les entreprises qu\u00e9b\u00e9coises en commerce \u00e9lectronique et son corollaire, les parts de march\u00e9 substantielles g\u00e9n\u00e9r\u00e9es \u00e0 partir des sites Web \u00e9trangers.<\/span><\/p>\n<p class=\"p3\" style=\"text-align: justify;\"><span class=\"s1\" style=\"color: #000080;\"><strong>8.<\/strong>\u00a0<b>Le selfie et son exploitation marketing<\/b><\/span><\/p>\n<p class=\"p4\" style=\"text-align: justify;\"><span class=\"s1\">En d\u00e9but d&rsquo;ann\u00e9e, le selfie d&rsquo;Ellen DeGeneres lors de la c\u00e9r\u00e9monie des Oscars est devenue la photo la plus partag\u00e9e de l&rsquo;histoire de Twitter. Ce\u00a0<span class=\"s2\">coup de publicit\u00e9<\/span>\u00a0de Samsung a \u00e9t\u00e9 \u00e9valu\u00e9 \u00e0\u00a01 milliard de dollars.<\/span><\/p>\n<p class=\"p4\" style=\"text-align: justify;\"><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/12\/Ellen-DeGeneres-group-Osc-011.jpg\"><img loading=\"lazy\" class=\"aligncenter wp-image-12206 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/12\/Ellen-DeGeneres-group-Osc-011-300x180.jpg\" alt=\"Ellen DeGeneres group Oscar selfie\" width=\"210\" height=\"126\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/12\/Ellen-DeGeneres-group-Osc-011-300x180.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/12\/Ellen-DeGeneres-group-Osc-011.jpg 460w\" sizes=\"(max-width: 210px) 100vw, 210px\" \/><\/a><\/p>\n<p class=\"p4\" style=\"text-align: justify;\"><span class=\"s1\">Plusieurs\u00a0<a href=\"http:\/\/www.business2community.com\/social-media\/14-best-selfie-campaigns-2014-01091011?utm_campaign=trueAnthem:+New+Content+(Feed)&amp;utm_content=cRALzo&amp;utm_medium=trueAnthem&amp;utm_source=twitter\"><span class=\"s2\">campagnes<\/span><\/a>\u00a0ont int\u00e9gr\u00e9 de belle fa\u00e7on le selfie, notamment\u00a0<span style=\"color: #000080;\"><strong>#nomakeupselfie<\/strong><\/span> qui a permis \u00e0 Cancer Research UK de r\u00e9colter 3 millions de dollars en deux jours seulement. Ces derniers n&rsquo;\u00e9taient d&rsquo;ailleurs pas les instigateurs de cette campagne virale.<\/span><\/p>\n<p class=\"p4\" style=\"text-align: justify;\"><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/12\/nomakeup-selfie-viral-trend.jpg\"><img loading=\"lazy\" class=\"aligncenter wp-image-12207 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/12\/nomakeup-selfie-viral-trend-300x300.jpg\" alt=\"nomakeup-selfie-viral-trend\" width=\"216\" height=\"216\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/12\/nomakeup-selfie-viral-trend-300x300.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/12\/nomakeup-selfie-viral-trend-50x50.jpg 50w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/12\/nomakeup-selfie-viral-trend-150x150.jpg 150w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/12\/nomakeup-selfie-viral-trend.jpg 770w\" sizes=\"(max-width: 216px) 100vw, 216px\" \/><\/a><\/p>\n<p class=\"p4\" style=\"text-align: justify;\"><span class=\"s1\" style=\"color: #000080;\"><strong>9.<\/strong>\u00a0<b>Les d\u00e9buts de la Loi C-28<\/b><\/span><\/p>\n<p class=\"p4\" style=\"text-align: justify;\"><span class=\"s1\"> La\u00a0<a href=\"http:\/\/combattrelepourriel.gc.ca\/eic\/site\/030.nsf\/fra\/accueil\"><span class=\"s2\">Loi C-28<\/span><\/a>\u00a0est entr\u00e9e en vigueur en juillet dernier. Apr\u00e8s quelques jours seulement, le CRTC avait d\u00e9j\u00e0 re\u00e7u plus de\u00a0<a href=\"http:\/\/isarta.com\/infos\/?p=5590\"><span class=\"s2\">1000 plaintes<\/span><\/a>. Deux mois plus tard, ce nombre grimpait \u00e0\u00a0<a href=\"http:\/\/ici.radio-canada.ca\/nouvelles\/economie\/2014\/08\/29\/004-plaintes-crtc-pourriels.shtml\"><span class=\"s2\">85 000<\/span><\/a>.<\/span><\/p>\n<p class=\"p4\" style=\"text-align: justify;\">Visant notamment \u00e0 encadrer l&rsquo;envoi de courriels promotionnels, cette loi a donn\u00e9 bien des maux de t\u00eate aux entreprises qui doivent maintenant s\u2019assurer de s&rsquo;y conformer.<\/p>\n<p class=\"p4\" style=\"text-align: justify;\"><span class=\"s1\" style=\"color: #000080;\"><b>10. L&rsquo;\u00e9conomie collaborative<\/b><\/span><\/p>\n<p class=\"p5\" style=\"text-align: justify;\"><span class=\"s1\"> Plateformes de financement participatif, applications facilitant le covoiturage,\u00a0<a href=\"http:\/\/www.web-strategist.com\/blog\/wp-content\/uploads\/2014\/05\/Honeycomb_version1.jpg\"><span class=\"s2\">l&rsquo;\u00e9conomie participative<\/span><\/a>\u00a0a occup\u00e9 l&rsquo;actualit\u00e9 plus que jamais en 2014. Des noms comme\u00a0<a href=\"http:\/\/affaires.lapresse.ca\/economie\/immobilier\/201411\/13\/01-4818459-airbnb-dit-generer-des-retombees-de-55-millions-a-montreal.php\"><span class=\"s2\">Airbnb<\/span><\/a>\u00a0et\u00a0<a href=\"http:\/\/www.lapresse.ca\/debats\/chroniques\/francois-cardinal\/201412\/01\/01-4823942-uber-sans-les-defauts-duber.php\"><span class=\"s2\">Uber<\/span><\/a>\u00a0ont fait la manchette cette ann\u00e9e, pour le meilleur et pour le pire.<\/span><\/p>\n<p class=\"p5\">\n<div class=\"brdr2\"><\/div>\n<p class=\"p6\"><span class=\"s1\">\u00a0<\/span><\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_12200\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/les-10-qui-ont-marque-lannee-marketing-2014\/\"  data-item_title=\"10 tendances qui ont marqu\u00e9 le marketing en 2014\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/12\/nomakeup-selfie-viral-trend.jpg\"  data-item_date=\"2014-12-15T08:40:25-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>1. Ice Bucket Challenge Le Ice Bucket Challenge a sans aucun doute \u00e9t\u00e9 le ph\u00e9nom\u00e8ne social de 2014. Le d\u00e9fi a g\u00e9n\u00e9r\u00e9 15 millions d\u2019interactions sur Facebook, 1,2 million de vid\u00e9os sur YouTube mais\u00a0a surtout permis \u00e0 l\u2019ALS Association\u00a0d\u2019accumuler 100 millions de dollars (trente fois plus qu&rsquo;en 2013) pour la cause de la maladie de [&hellip;]<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_12200\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/les-10-qui-ont-marque-lannee-marketing-2014\/\"  data-item_title=\"10 tendances qui ont marqu\u00e9 le marketing en 2014\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/12\/nomakeup-selfie-viral-trend.jpg\"  data-item_date=\"2014-12-15T08:40:25-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":2,"featured_media":12207,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[137,3,1],"tags":[186,206,705,1176],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/12200"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=12200"}],"version-history":[{"count":12,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/12200\/revisions"}],"predecessor-version":[{"id":12237,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/12200\/revisions\/12237"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/12207"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=12200"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=12200"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=12200"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}