{"id":12892,"date":"2015-01-15T16:50:11","date_gmt":"2015-01-15T21:50:11","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=12892"},"modified":"2015-01-16T09:22:26","modified_gmt":"2015-01-16T14:22:26","slug":"les-campagnes-publicitaires-qui-ont-marque-le-21e-siecle-selon-advertising-age","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/les-campagnes-publicitaires-qui-ont-marque-le-21e-siecle-selon-advertising-age\/","title":{"rendered":"La campagne publicitaire la plus marquante du si\u00e8cle&#8230;\u00e0 ce jour!"},"content":{"rendered":"<p class=\"p1\" style=\"text-align: justify;\"><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/01\/Fotolia_67670255_S.jpg\"><img loading=\"lazy\" class=\" size-medium wp-image-12895 aligncenter\" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/01\/Fotolia_67670255_S-300x200.jpg\" alt=\"Sfondo Multivisione people_002\" width=\"300\" height=\"200\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/01\/Fotolia_67670255_S-300x200.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/01\/Fotolia_67670255_S.jpg 849w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><span class=\"s1\">Le 12 janvier dernier, le magazine <a href=\"http:\/\/adage.com\/\">Advertising Age<\/a> r\u00e9v\u00e9lait son palmar\u00e8s des quinze meilleures campagnes publicitaires du 21\u00e8 si\u00e8cle. Oui, nous ne sommes qu&rsquo;en 2015, mais vous verrez que plusieurs campagnes marquantes ont d\u00e9j\u00e0 \u00e9t\u00e9 pens\u00e9es, con\u00e7ues et diffus\u00e9es depuis 15 ans.<\/span><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><span class=\"s1\">Et si le public pouvait se prononcer sur ce palmar\u00e8s, c&rsquo;est n\u00e9anmoins un jury qui a d\u00e9termin\u00e9 les gagnants parmi une liste de cinquante\u00a0nominations.<\/span><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><span class=\"s1\">Parmi celles-ci, on note deux publicit\u00e9s diffus\u00e9es en 2000: les campagnes de Subway et de son porte-parole Jared, ainsi que l&rsquo;excellente\u00a0<i>Whassup<\/i>\u00a0de Budweiser. Plus r\u00e9cemment, en 2011 pour \u00eatre plus pr\u00e9cis, on a retenu la sympathique campagne <span class=\"s2\"><i><a href=\"https:\/\/www.youtube-nocookie.com\/watch?v=R55e-uHQna0\">Volkswagen: The Force<\/a>\u00a0<\/i><\/span>et <a href=\"https:\/\/www.youtube-nocookie.com\/watch?v=sdofUBR3SJc\"><span class=\"s2\"><i>It&rsquo;s not that complicated<\/i><\/span><\/a> d&rsquo;AT&amp;T.<\/span><\/p>\n<p class=\"p1\" style=\"text-align: justify;\">Wassup, de Budweiser:<\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/W16qzZ7J5YQ\" width=\"425\" height=\"350\"><\/iframe><\/p>\n<p class=\"p1\"><span class=\"s1\"><b><br \/>\n<span style=\"color: #000080;\">Think Small: une campagne du 20e si\u00e8cle sign\u00e9e Volkswagen<\/span><\/b><\/span><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><span class=\"s1\">En 1999, le magazine <em>Advertising Age<\/em> avait fait le m\u00eame <a href=\"http:\/\/adage.com\/article\/special-report-the-advertising-century\/ad-age-advertising-century-top-100-advertising-campaigns\/140150\/\"><span class=\"s2\">exercice<\/span><\/a> pour les campagnes publicitaires r\u00e9alis\u00e9es dans les ann\u00e9es 1900. La campagne gagnante, cr\u00e9\u00e9e en 1959, est celle de Volkswagen nomm\u00e9e\u00a0<a href=\"http:\/\/en.wikipedia.org\/wiki\/Think_Small\"><span class=\"s2\"><i>Think Small<\/i><\/span><\/a>. En 4e position, on note la campagne <i>Just Do It<\/i> de Nike, laquelle\u00a0r\u00e9veille probablement davantage de souvenirs dans vos m\u00e9moires.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\" style=\"color: #000080;\"> <b>Et la pub gagnante au XXI\u00e8 si\u00e8cle est?<\/b><\/span><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><span class=\"s1\">Jug\u00e9e audacieuse, r\u00e9volutionnaire et authentique, la\u00a0<a href=\"http:\/\/bcove.me\/b1k0n19e\"><span class=\"s2\"><i>Campaign for Real Beauty<\/i><\/span><\/a> de Dove est celle qui, finalement, succ\u00e8de \u00e0 <i>Think Small <\/i>de Volkswagen \u00e0 titre de meilleure campagne au\u00a021e si\u00e8cle. Au final, le jury et\u00a0les lecteurs d\u2019<i>Advertising Age <\/i>ont vot\u00e9 pour cette publicit\u00e9.<\/span><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><span class=\"s1\">La\u00a0campagne, \u00e0 laquelle l\u2019agence Ogilvy &amp; Mather Toronto a grandement contribu\u00e9, s\u2019\u00e9tend sur une p\u00e9riode de dix ans. Elle a su tirer profit des d\u00e9buts du Web 2.0 pour faire r\u00e9fl\u00e9chir et susciter la conversation \u00e0 propos des perceptions et clich\u00e9s associ\u00e9s \u00e0 la beaut\u00e9 f\u00e9minine. <\/span><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><span class=\"s1\">On est ici \u00e0 mille lieux de certaines campagnes aux slogans \u00e0 la\u00a0<i>Always a bridesmaid never a bride<\/i>, laquelle figurait d&rsquo;ailleurs dans le top 100 du palmar\u00e8s r\u00e9alis\u00e9 en 1999.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Pour consulter le palmar\u00e8s complet, consultez le <a href=\"http:\/\/adage.com\/lp\/top15\/\"><span class=\"s2\">lien suivant<\/span><\/a>.<\/span><\/p>\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_12892\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/les-campagnes-publicitaires-qui-ont-marque-le-21e-siecle-selon-advertising-age\/\"  data-item_title=\"La campagne publicitaire la plus marquante du si\u00e8cle...\u00e0 ce jour!\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/01\/Fotolia_67670255_S.jpg\"  data-item_date=\"2015-01-15T16:50:11-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Le 12 janvier dernier, le magazine Advertising Age r\u00e9v\u00e9lait son palmar\u00e8s des quinze meilleures campagnes publicitaires du 21\u00e8 si\u00e8cle. Oui, nous ne sommes qu&rsquo;en 2015, mais vous verrez que plusieurs campagnes marquantes ont d\u00e9j\u00e0 \u00e9t\u00e9 pens\u00e9es, con\u00e7ues et diffus\u00e9es depuis 15 ans. Et si le public pouvait se prononcer sur ce palmar\u00e8s, c&rsquo;est n\u00e9anmoins un [&hellip;]<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_12892\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/les-campagnes-publicitaires-qui-ont-marque-le-21e-siecle-selon-advertising-age\/\"  data-item_title=\"La campagne publicitaire la plus marquante du si\u00e8cle...\u00e0 ce jour!\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/01\/Fotolia_67670255_S.jpg\"  data-item_date=\"2015-01-15T16:50:11-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":2,"featured_media":12895,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[137,3],"tags":[],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/12892"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=12892"}],"version-history":[{"count":9,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/12892\/revisions"}],"predecessor-version":[{"id":13027,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/12892\/revisions\/13027"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/12895"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=12892"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=12892"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=12892"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}