{"id":13071,"date":"2015-01-18T17:35:01","date_gmt":"2015-01-18T22:35:01","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=13071"},"modified":"2015-03-10T08:20:03","modified_gmt":"2015-03-10T12:20:03","slug":"une-publicite-promotionnelle-cree-des-remous-a-luniversite-de-moncton","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/une-publicite-promotionnelle-cree-des-remous-a-luniversite-de-moncton\/","title":{"rendered":"Une publicit\u00e9 promotionnelle cr\u00e9e des remous \u00e0 l&rsquo;Universit\u00e9 de Moncton"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong><span style=\"color: #000080;\">Vous connaissez l&rsquo;adage: <em>parlez-en en bien, parlez-en en mal mais de gr\u00e2ce, parlez-en!<\/em>\u00a0Il semble que la nouvelle vid\u00e9o promotionnelle,\u00a0con\u00e7ue\u00a0par l&rsquo;agence<\/span> <a href=\"http:\/\/terrainmarketing.com\/\">Terrain<\/a><\/strong> <span style=\"color: #000080;\"><strong>pour l&rsquo;Universit\u00e9 de Moncton, au Nouveau-Brunswick, ait appliqu\u00e9 (peut-\u00eatre m\u00eame contre son gr\u00e9) ce principe avec beaucoup de succ\u00e8s.<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\">Vantant la qualit\u00e9 de ses programmes et la langue fran\u00e7aise comme vecteur\u00a0de fiert\u00e9, de r\u00e9sistance et de\u00a0d\u00e9veloppement \u00e9conomique et culturel, cette vid\u00e9o a provoqu\u00e9 une certaine controverse car on y voit deux \u00e9tudiants (un gars et une fille) s&#8217;embrasser goulument dans la biblioth\u00e8que Champlain.<\/p>\n<p style=\"text-align: justify;\"><strong><span style=\"color: #000080;\">Choc interg\u00e9n\u00e9rationnel<\/span><\/strong><\/p>\n<p style=\"text-align: justify;\">Sur un ton destin\u00e9 \u00e0 attirer de futurs \u00e9tudiants vers Moncton, la trame narrative &#8211; dans ce segment &#8211; fait m\u00e9taphoriquement l&rsquo;apologie de la vie sociale \u00e0\u00a0l&rsquo;universit\u00e9. Or, il semble que ledit passage, qui ne repr\u00e9sente par ailleurs qu&rsquo;un clignement d&rsquo;oeil dans une clip de 30 secondes, ait soulev\u00e9 l&rsquo;ire de l&rsquo;establishment de l&rsquo;universit\u00e9: les professeur.e.s et professionnel.l.e.s.<\/p>\n<p style=\"text-align: justify;\">Les \u00e9tudiant.e.s, eux, adh\u00e8rent\u00a0globalement au ton employ\u00e9\u00a0et refusent cette interpr\u00e9tation selon laquelle il est d\u00e9gradant\u00a0de pr\u00e9senter ce genre de symbole dans une publicit\u00e9 corporative.\u00a0Sur la page Facebook et\u00a0dans les commentaires \u00e9mis suite \u00e0 la publication r\u00e9cente\u00a0<a href=\"http:\/\/www.acadienouvelle.com\/actualites\/2015\/01\/15\/une-publicite-de-luniversite-de-moncton-fait-grincer-des-dents-video\/?pgnc=1\">d&rsquo;un article sur le sujet dans le\u00a0quotidien\u00a0Acadie nouvelle<\/a>, certains\u00a0jeunes (dont plusieurs s&rsquo;identifiaient\u00a0\u00e0 l&rsquo;Universit\u00e9 de Moncton) ont m\u00eame ridiculis\u00e9 leurs a\u00een\u00e9s en les qualifiant de r\u00e9actionnaires.<\/p>\n<p style=\"text-align: justify;\">Pour visionner la vid\u00e9o promotionnelle:<\/p>\n<p style=\"text-align: justify;\"><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/_6TaMR3QfR4\" width=\"501\" height=\"412\"><\/iframe><\/p>\n<p style=\"text-align: justify;\">\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_13071\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/une-publicite-promotionnelle-cree-des-remous-a-luniversite-de-moncton\/\"  data-item_title=\"Une publicit\u00e9 promotionnelle cr\u00e9e des remous \u00e0 l&#039;Universit\u00e9 de Moncton\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/01\/Etudiantes_et_etudiants_13-1024x683.jpg\"  data-item_date=\"2015-01-18T17:35:01-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Vous connaissez l&rsquo;adage: parlez-en en bien, parlez-en en mal mais de gr\u00e2ce, parlez-en!\u00a0Il semble que la nouvelle vid\u00e9o promotionnelle,\u00a0con\u00e7ue\u00a0par l&rsquo;agence Terrain pour l&rsquo;Universit\u00e9 de Moncton, au Nouveau-Brunswick, ait appliqu\u00e9 (peut-\u00eatre m\u00eame contre son gr\u00e9) ce principe avec beaucoup de succ\u00e8s. Vantant la qualit\u00e9 de ses programmes et la langue fran\u00e7aise comme vecteur\u00a0de fiert\u00e9, de r\u00e9sistance [&hellip;]<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_13071\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/une-publicite-promotionnelle-cree-des-remous-a-luniversite-de-moncton\/\"  data-item_title=\"Une publicit\u00e9 promotionnelle cr\u00e9e des remous \u00e0 l&#039;Universit\u00e9 de Moncton\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/01\/Etudiantes_et_etudiants_13-1024x683.jpg\"  data-item_date=\"2015-01-18T17:35:01-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":31,"featured_media":13077,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[137],"tags":[186],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/13071"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=13071"}],"version-history":[{"count":20,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/13071\/revisions"}],"predecessor-version":[{"id":13547,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/13071\/revisions\/13547"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/13077"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=13071"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=13071"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=13071"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}