{"id":1325,"date":"2011-08-26T09:48:15","date_gmt":"2011-08-26T13:48:15","guid":{"rendered":"http:\/\/emplois.isarta.com\/event\/showthread.php?t=774"},"modified":"2014-03-14T21:34:12","modified_gmt":"2014-03-15T01:34:12","slug":"un-concours-qui-attire-les-fans","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/un-concours-qui-attire-les-fans\/","title":{"rendered":"Un concours qui attire les fans"},"content":{"rendered":"<div>J\u2019ai parl\u00e9 dans mon dernier billet des iframes, qui permettent la personnalisation d\u2019onglets sur Facebook, et du m\u00eame coup, donne la chance aux entreprises d\u2019aller plus loin dans leurs actions marketing. M\u00e9tro en est un tr\u00e8s bon exemple.<\/p>\n<p>  Vous avez peut-\u00eatre remarqu\u00e9, dans les derni\u00e8re semaines, qu\u2019un bon nombre de gens s\u2019inscrivaient \u00e0 la page Facebook de <b><a href=\"https:\/\/www.facebook.com\/metromonepicier\" target=\"_blank\">M\u00e9tro mon \u00e9picier<\/a><\/b>. C\u2019est ce que j\u2019ai remarqu\u00e9. La raison : M\u00e9tro a lanc\u00e9 un concours permettant aux fans de la page de remporter un an d\u2019\u00e9picerie gratuit.<\/p>\n<p>  Je me suis inscrit personnellement \u00e0 la page et j\u2019ai particip\u00e9 au concours. Lors de mon inscription, le concours \u00e9tait d\u00e9j\u00e0 amorc\u00e9 et la page comptait 98 000 fans. Aujourd\u2019hui, \u00e0 la veille de la fin du concours, elle en compte plus de 139 000. <\/p>\n<p>  Selon les donn\u00e9es du site <b><a href=\"http:\/\/www.socialbakers.com\/facebook-pages\/158189864209504-metro-mon-epicier\/last-2-weeks#chart-intervals\" target=\"_blank\">socialbakers<\/a><\/b>, la page de M\u00e9tro est maintenant la 13e <i>fanpage<\/i> la plus populaire au pays, juste derri\u00e8re McDonalds Canada et tr\u00e8s loin devant ses concurrents.<\/p>\n<p>  Ce n\u2019est pas si facile de lancer un concours du genre. Design, programmation, r\u00e8gle du concours, on doit penser \u00e0 beaucoup de choses. Pour M\u00e9tro, si le but \u00e9tait de populariser la page, c\u2019est r\u00e9ussi.<\/p>\n<p>  <b>Le d\u00e9fi <\/b><\/p>\n<p>  Maintenant que M\u00e9tro a tout ces gens \u00e0 l\u2019\u00e9coute, un des d\u00e9fis sera de g\u00e9rer cette page et de garder la plus grande partie de ses fans.   <\/p>\n<p>  <b><a href=\"http:\/\/openviewpartners.com\/news\/exacttarget-report-cautions-brands-on-using-facebook\/\" target=\"_blank\">Plusieurs personnes se d\u00e9sabonnent<\/a><\/b> des pages fans apr\u00e8s avoir profit\u00e9 d\u2019une offre ponctuelle comme un concours. Il faudra donc que M\u00e9tro sache garder leur attention. <\/p>\n<p>  L\u2019entreprise, qui offre entres autres sur sa page des offres exclusives, une circulaire en ligne et des recettes, semble \u00e0 premi\u00e8re vue avoir quelque chose pour garder ses nouveaux fans \u00e0 l\u2019\u00e9coute.<\/p><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_1325\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/un-concours-qui-attire-les-fans\/\"  data-item_title=\"Un concours qui attire les fans\"  data-item_date=\"2011-08-26T09:48:15-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>J\u2019ai parl\u00e9 dans mon dernier billet des iframes, qui permettent la personnalisation d\u2019onglets sur Facebook, et du m\u00eame coup, donne la chance aux entreprises d\u2019aller plus loin dans leurs actions marketing. M\u00e9tro en est un tr\u00e8s bon exemple. Vous avez peut-\u00eatre remarqu\u00e9, dans les derni\u00e8re semaines, qu\u2019un bon nombre de gens s\u2019inscrivaient \u00e0 la page [&hellip;]<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_1325\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/un-concours-qui-attire-les-fans\/\"  data-item_title=\"Un concours qui attire les fans\"  data-item_date=\"2011-08-26T09:48:15-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[186,1176],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/1325"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=1325"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/1325\/revisions"}],"predecessor-version":[{"id":1788,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/1325\/revisions\/1788"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=1325"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=1325"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=1325"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}