{"id":13655,"date":"2015-02-01T17:15:40","date_gmt":"2015-02-01T22:15:40","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=13655"},"modified":"2022-12-14T18:20:09","modified_gmt":"2022-12-14T23:20:09","slug":"les-avantages-et-inconvenients-des-reseaux-sociaux-les-plus-populaires","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/les-avantages-et-inconvenients-des-reseaux-sociaux-les-plus-populaires\/","title":{"rendered":"Avantages et inconv\u00e9nients de Facebook, Twitter, LinkedIn et Instagram"},"content":{"rendered":"<p><img loading=\"lazy\" class=\" wp-image-13667 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/02\/social-media-buttons1_1025082796_2020419548-300x200.jpg\" alt=\"medias-sociaux-numerique\" width=\"613\" height=\"408\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/02\/social-media-buttons1_1025082796_2020419548-300x200.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/02\/social-media-buttons1_1025082796_2020419548-1024x684.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/02\/social-media-buttons1_1025082796_2020419548.jpg 1600w\" sizes=\"(max-width: 613px) 100vw, 613px\" \/><\/p>\n<figure class=\"wp-block-table\">\n<table class=\"has-subtle-light-gray-background-color has-background\">\n<thead>\n<tr>\n<th><strong>Approfondissez le sujet avec une formation<\/strong><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\n<div class=\" content_cards_card content_cards_domain_formations-isarta-com\">\n<div class=\"content_cards_image\">\n            <a class=\"content_cards_image_link\" href=\"https:\/\/formations.isarta.com\/cours\/strategies-des-medias-sociaux\/9\" target=\"_blank\"><img src=\"https:\/\/formations.isarta.com\/assets\/images\/3c\/3c7c1b_Strategies-des-medias-sociaux-2-mofif.jpeg\" alt=\"Strat\u00e9gies des m\u00e9dias sociaux et cr\u00e9ation de contenu | Formations Isarta\"><\/a>\n\t\t<\/div>\n<div class=\"content_cards_title\">\n\t\t<a class=\"content_cards_title_link\" href=\"https:\/\/formations.isarta.com\/cours\/strategies-des-medias-sociaux\/9\" target=\"_blank\">Strat\u00e9gies des m\u00e9dias sociaux et cr\u00e9ation de contenu | Formations Isarta<\/a>\n\t<\/div>\n<div class=\"content_cards_description\">\n\t\t<a class=\"content_cards_description_link\" href=\"https:\/\/formations.isarta.com\/cours\/strategies-des-medias-sociaux\/9\" target=\"_blank\"><\/p>\n<p>Aider \u00e0 mettre en place une strat\u00e9gie m\u00e9dias sociaux multiplateforme coh\u00e9rente et efficace<\/p>\n<p>\t\t<\/a>\n\t<\/div>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<p><span style=\"color: #999999; font-size: 12px;\">Publi\u00e9 le 1er f\u00e9vrier 2015 &#8211; Mis \u00e0 jour le 17 avril 2018<\/span><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><span style=\"font-size: 20px; color: #000080;\">On ne peut plus le nier, les r\u00e9seaux sociaux sont devenus des outils incontournables pour toutes les organisations &#8211; publiques et priv\u00e9es &#8211; qui veulent communiquer avec la population et\/ou leur client\u00e8le. Pourtant, nombre de ces organisations h\u00e9sitent \u00e0 prendre ce&nbsp;virage. \u00c9videmment, il ne faut pas mettre tous ses \u0153ufs dans le m\u00eame panier alors peser le&nbsp;pour et le contre demeure la meilleure m\u00e9thode pour \u00e9valuer chaque r\u00e9seau.<\/span><\/p>\n<p class=\"p3\" style=\"text-align: justify;\"><span class=\"s1\">Facebook, Twitter, LinkedIn ou Instagram? C\u2019est une question qui revient souvent. Facebook n\u2019est peut-\u00eatre pas la plateforme id\u00e9ale pour votre organisation, et ce m\u00eame si ce&nbsp;r\u00e9seau social est pr\u00e9sentement le plus populaire.<\/span><\/p>\n<p class=\"p3\" style=\"text-align: justify;\">Voyons donc les principaux avantages et inconv\u00e9nients des 4 r\u00e9seaux sociaux les plus populaires.<\/p>\n<p><img loading=\"lazy\" class=\"wp-image-52765 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/03\/1517090-facebook-explique-vouloir-proposer-utilisateurs-300x200.jpg\" alt=\"\" width=\"559\" height=\"372\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/03\/1517090-facebook-explique-vouloir-proposer-utilisateurs-300x200.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/03\/1517090-facebook-explique-vouloir-proposer-utilisateurs.jpg 641w\" sizes=\"(max-width: 559px) 100vw, 559px\" \/><\/p>\n<h2 class=\"p6\" style=\"text-align: justify;\"><strong><span class=\"s1\" style=\"color: #000080;\">FACEBOOK<\/span><\/strong><\/h2>\n<p class=\"p5\" style=\"text-align: justify;\"><span class=\"s1\">\u00c9videmment, on ne peut pas passer \u00e0 c\u00f4t\u00e9 du premier r\u00e9seau social au monde. Cr\u00e9\u00e9 en 2004 par Mark Zuckerberg, alors jeune \u00e9tudiant d\u2019Harvard, Facebook compte <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/isarta.com\/infos\/?p=54194\" target=\"_blank\" rel=\"noopener\">plus de<span class=\"Apple-converted-space\">&nbsp;2<\/span>&nbsp;milliards d\u2019utilisateurs actifs<\/a>. <\/span><\/span><\/p>\n<ul>\n<li class=\"p7\"><strong><span class=\"s1\" style=\"color: #000080;\">Avantages <\/span><\/strong><\/li>\n<\/ul>\n<p class=\"p5\" style=\"text-align: justify;\"><span class=\"s1\">Cr\u00e9er une page Facebook est simple et la plateforme offre de plus en plus d\u2019outils qui permettent notamment aux entreprises et marques de suivre la progression de leur nombre d\u2019adeptes ainsi que leurs donn\u00e9es d\u00e9mographiques. C\u2019est une plateforme que l\u2019on peut aussi instrumentaliser&nbsp;pour divers concours et promotions.<\/span><\/p>\n<ul>\n<li class=\"p7\"><strong><span class=\"s1\" style=\"color: #000080;\">Inconv\u00e9nients <\/span><\/strong><\/li>\n<\/ul>\n<p class=\"p3\" style=\"text-align: justify;\"><span class=\"s1\">Comme tout r\u00e9seau social, Facebook demande une interaction avec les adeptes. Il est donc important d\u2019avoir une personne ou <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/isarta.com\/infos\/?p=57192\" target=\"_blank\" rel=\"noopener\">une \u00e9quipe d\u00e9di\u00e9e pour l&rsquo;animation et les interactions sociales<\/a><\/span>. On ne peut pas diffuser une information sur Facebook et ignorer la r\u00e9action des adeptes. <\/span><\/p>\n<p class=\"p5\" style=\"text-align: justify;\"><span class=\"s1\">M\u00eame si l\u2019utilisation de Facebook est gratuite, il n\u2019en reste pas moins que Facebook cherche \u00e0 augmenter ses revenus gr\u00e2ce \u00e0 la publicit\u00e9. En coupant presqu\u2019en deux <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/isarta.com\/infos\/?p=57921\" target=\"_blank\" rel=\"noopener\">la port\u00e9e organique des publications des pages<\/a><\/span>, le r\u00e9seau social oblige les entreprises et les marques, peu importe leur grandeur et leur but, \u00e0 piger dans leur poche pour rejoindre un nombre appr\u00e9ciable de personnes. Une des derni\u00e8res tendances est<span style=\"color: #3366ff;\"> <a style=\"color: #3366ff;\" href=\"https:\/\/isarta.com\/infos\/?p=56687\" target=\"_blank\" rel=\"noopener\">\u00e9galement la cr\u00e9ation de groupes<\/a><\/span>.<\/span><\/p>\n<p>A noter qu&rsquo;avec le r\u00e9cent <a href=\"https:\/\/isarta.com\/infos\/?p=53108\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">scandale Cambridge Analytica<\/span><\/a>, Facebook a commenc\u00e9 \u00e0 <a href=\"https:\/\/isarta.com\/infos\/?p=53567\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">durcir ses conditions pour les annonceurs<\/span>.<\/a><\/p>\n<p><span style=\"color: #000080; font-size: 20px;\">Quelques articles pour en savoir plus sur Facebook pour les professionnels :<\/span><\/p>\n<div class=\" content_cards_card content_cards_domain_isarta-com\">\n<div class=\"content_cards_image\">\n            <a class=\"content_cards_image_link\" href=\"https:\/\/isarta.com\/infos\/?p=58994\" target=\"_blank\"><img src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/09\/Yannick-proulx.png\" alt=\"Publicit\u00c3\u00a9s Facebook : Quelles sont les bonnes pratiques \u00c3\u00a0 adopter pour construire ses audiences?  \"><\/a>\n\t\t<\/div>\n<div class=\"content_cards_title\">\n\t\t<a class=\"content_cards_title_link\" href=\"https:\/\/isarta.com\/infos\/?p=58994\" target=\"_blank\">Publicit\u00c3\u00a9s Facebook : Quelles sont les bonnes pratiques \u00c3\u00a0 adopter pour construire ses audiences?  <\/a>\n\t<\/div>\n<div class=\"content_cards_description\">\n\t\t<a class=\"content_cards_description_link\" href=\"https:\/\/isarta.com\/infos\/?p=58994\" target=\"_blank\"><br \/>\n\t\t\t\t\t<\/a>\n\t<\/div>\n<\/div>\n<div class=\" content_cards_card content_cards_domain_isarta-com\">\n<div class=\"content_cards_image\">\n            <a class=\"content_cards_image_link\" href=\"https:\/\/isarta.com\/infos\/?p=59067\" target=\"_blank\"><img src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/09\/will-francis-1070259-unsplash-1024x683.jpg\" alt=\"Publicit\u00c3\u00a9s Facebook : Quels sont les meilleurs moments de la journ\u00c3\u00a9e pour planifier ses campagnes ?  \"><\/a>\n\t\t<\/div>\n<div class=\"content_cards_title\">\n\t\t<a class=\"content_cards_title_link\" href=\"https:\/\/isarta.com\/infos\/?p=59067\" target=\"_blank\">Publicit\u00c3\u00a9s Facebook : Quels sont les meilleurs moments de la journ\u00c3\u00a9e pour planifier ses campagnes ?  <\/a>\n\t<\/div>\n<div class=\"content_cards_description\">\n\t\t<a class=\"content_cards_description_link\" href=\"https:\/\/isarta.com\/infos\/?p=59067\" target=\"_blank\"><br \/>\n\t\t\t\t\t<\/a>\n\t<\/div>\n<\/div>\n<div class=\" content_cards_card content_cards_domain_isarta-com\">\n<div class=\"content_cards_image\">\n            <a class=\"content_cards_image_link\" href=\"https:\/\/isarta.com\/infos\/?p=54888\" target=\"_blank\"><img src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/03\/1517090-facebook-explique-vouloir-proposer-utilisateurs.jpg\" alt=\"Comprendre l\u2019Algorithme de Facebook  \"><\/a>\n\t\t<\/div>\n<div class=\"content_cards_title\">\n\t\t<a class=\"content_cards_title_link\" href=\"https:\/\/isarta.com\/infos\/?p=54888\" target=\"_blank\">Comprendre l\u2019Algorithme de Facebook  <\/a>\n\t<\/div>\n<div class=\"content_cards_description\">\n\t\t<a class=\"content_cards_description_link\" href=\"https:\/\/isarta.com\/infos\/?p=54888\" target=\"_blank\"><br \/>\n\t\t\t\t\t<\/a>\n\t<\/div>\n<\/div>\n<div class=\" content_cards_card content_cards_domain_isarta-com\">\n<div class=\"content_cards_image\">\n            <a class=\"content_cards_image_link\" href=\"https:\/\/isarta.com\/infos\/?p=58979\" target=\"_blank\"><img src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/09\/Fb-blueprint-1024x572.jpg\" alt=\"Que pensent les pros des r\u00c3\u00a9seaux sociaux des certifications Blueprint de Facebook ?  \"><\/a>\n\t\t<\/div>\n<div class=\"content_cards_title\">\n\t\t<a class=\"content_cards_title_link\" href=\"https:\/\/isarta.com\/infos\/?p=58979\" target=\"_blank\">Que pensent les pros des r\u00c3\u00a9seaux sociaux des certifications Blueprint de Facebook ?  <\/a>\n\t<\/div>\n<div class=\"content_cards_description\">\n\t\t<a class=\"content_cards_description_link\" href=\"https:\/\/isarta.com\/infos\/?p=58979\" target=\"_blank\"><br \/>\n\t\t\t\t\t<\/a>\n\t<\/div>\n<\/div>\n<div class=\" content_cards_card content_cards_domain_isarta-com\">\n<div class=\"content_cards_image\">\n            <a class=\"content_cards_image_link\" href=\"https:\/\/isarta.com\/infos\/?p=56687\" target=\"_blank\"><img src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/07\/Rachelle-Houde-Simard.jpg\" alt=\"Quelles sont les bonnes pratiques pour cr\u00c3\u00a9er et g\u00c3\u00a9rer son groupe Facebook ?  \"><\/a>\n\t\t<\/div>\n<div class=\"content_cards_title\">\n\t\t<a class=\"content_cards_title_link\" href=\"https:\/\/isarta.com\/infos\/?p=56687\" target=\"_blank\">Quelles sont les bonnes pratiques pour cr\u00c3\u00a9er et g\u00c3\u00a9rer son groupe Facebook ?  <\/a>\n\t<\/div>\n<div class=\"content_cards_description\">\n\t\t<a class=\"content_cards_description_link\" href=\"https:\/\/isarta.com\/infos\/?p=56687\" target=\"_blank\"><br \/>\n\t\t\t\t\t<\/a>\n\t<\/div>\n<\/div>\n<div class=\"brdr2\"><\/div>\n<h2><img loading=\"lazy\" class=\"aligncenter wp-image-31262\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/05\/twitter-couv-300x113.jpg\" alt=\"twitter-couv\" width=\"502\" height=\"189\"><\/h2>\n<h2 class=\"p8\" style=\"text-align: justify;\"><strong><span class=\"s1\" style=\"color: #000080;\"><span style=\"font-size: 24px;\">TWITTER<\/span><\/span><\/strong><\/h2>\n<ul>\n<li class=\"p7\"><strong><span class=\"s1\" style=\"color: #000080;\">Avantages <\/span><\/strong><\/li>\n<\/ul>\n<p class=\"p5\" style=\"text-align: justify;\"><span class=\"s1\">L\u2019instantan\u00e9it\u00e9 est l\u2019avantage num\u00e9ro un de Twitter. On peut s\u2019informer en temps r\u00e9el et faire la m\u00eame chose pour diffuser une information importante et pertinente. Il n\u2019y a aucun probl\u00e8me \u00e0 publier fr\u00e9quemment puisque les tweets se suivent rapidement, <a href=\"https:\/\/isarta.com\/infos\/?p=53712\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">voire de les programmer avec des robots<\/span><\/a>. Il s\u2019agit \u00e9galement d\u2019un important outil de service \u00e0 la client\u00e8le. <\/span><\/p>\n<ul>\n<li class=\"p7\"><strong><span class=\"s1\" style=\"color: #000080;\">Inconv\u00e9nients <\/span><\/strong><\/li>\n<\/ul>\n<p class=\"p5\" style=\"text-align: justify;\"><span class=\"s1\">Sur Twitter, on ne peut pas envoyer un message qui contient plus de 280 caract\u00e8res (contre 140 \u00e0 l&rsquo;origine). Divers services permettent de le faire, mais ce n\u2019est pas&nbsp;la principale raison pour laquelle&nbsp;le r\u00e9seau social a \u00e9t\u00e9 cr\u00e9\u00e9 en 2006. Twitter oblige donc les entreprises \u00e0 \u00eatre concises et claires. Et puisque tous les tweets sont affich\u00e9s chronologiquement, il arrive fr\u00e9quemment qu\u2019un utilisateur rate un ou plusieurs de vos&nbsp;messages.<\/span><\/p>\n<div class=\"brdr2\"><\/div>\n<h2 class=\"p8\"><strong><span class=\"s1\" style=\"color: #000080;\"><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/02\/linkedin-computer-600.jpg\"><img loading=\"lazy\" class=\" wp-image-13669 aligncenter\" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/02\/linkedin-computer-600-300x188.jpg\" alt=\"linkedin-computer-600\" width=\"506\" height=\"317\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/02\/linkedin-computer-600-300x188.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/02\/linkedin-computer-600.jpg 600w\" sizes=\"(max-width: 506px) 100vw, 506px\" \/><\/a><span style=\"font-size: 24px;\">LINKEDIN<\/span><\/span><\/strong><\/h2>\n<ul>\n<li class=\"p7\"><strong><span class=\"s1\" style=\"color: #000080;\">Avantages <\/span><\/strong><\/li>\n<\/ul>\n<p class=\"p5\" style=\"text-align: justify;\"><span class=\"s1\">C\u2019est le r\u00e9seau social professionnel par excellence, qui permet de b\u00e2tir un&nbsp;r\u00e9seau \u00e0 partir de ses exp\u00e9riences de travail mais \u00e9galement autour de ses int\u00e9r\u00eats et comp\u00e9tences. Les groupes y sont tr\u00e8s populaires et permettent d\u2019\u00e9changer son expertise avec d\u2019autres professionnels. En mati\u00e8re de recrutement, LinkedIn offre plusieurs solutions, ce qui en fait un r\u00e9seau social incontournable dans le domaine des ressources humaines. <a href=\"https:\/\/isarta.com\/infos\/?p=53454\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">D&rsquo;autant que Linkedin vient de se mettre aux formats publicitaires vid\u00e9os<\/span><\/a>.&nbsp;<\/span><\/p>\n<ul>\n<li class=\"p7\"><strong><span class=\"s1\" style=\"color: #000080;\">Inconv\u00e9nients <\/span><\/strong><\/li>\n<\/ul>\n<p class=\"p5\" style=\"text-align: justify;\"><span class=\"s1\">L\u2019interaction sur LinkedIn, \u00e0 part dans certains groupes, est vraiment limit\u00e9e. Une interface un peu moins accessible ne rend pas les choses faciles et r\u00e9duit la port\u00e9e qu\u2019une entreprise ou une marque pourrait avoir sur un autre r\u00e9seau social.<\/span><\/p>\n<p><span style=\"color: #000080; font-size: 20px;\">Quelques articles pour en savoir plus sur Linkedin pour les professionnels :<\/span><\/p>\n<div class=\" content_cards_card content_cards_domain_isarta-com\">\n<div class=\"content_cards_image\">\n            <a class=\"content_cards_image_link\" href=\"https:\/\/isarta.com\/infos\/?p=59737\" target=\"_blank\"><img src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/AMO-PIC-CROP-1-e1539782971995-1024x965.png\" alt=\"Qu\u00e2\u20ac\u2122attendez-vous pour publier du contenu vid\u00c3\u00a9o sur LinkedIn?  \"><\/a>\n\t\t<\/div>\n<div class=\"content_cards_title\">\n\t\t<a class=\"content_cards_title_link\" href=\"https:\/\/isarta.com\/infos\/?p=59737\" target=\"_blank\">Qu\u00e2\u20ac\u2122attendez-vous pour publier du contenu vid\u00c3\u00a9o sur LinkedIn?  <\/a>\n\t<\/div>\n<div class=\"content_cards_description\">\n\t\t<a class=\"content_cards_description_link\" href=\"https:\/\/isarta.com\/infos\/?p=59737\" target=\"_blank\"><br \/>\n\t\t\t\t\t<\/a>\n\t<\/div>\n<\/div>\n<div class=\" content_cards_card content_cards_domain_isarta-com\">\n<div class=\"content_cards_image\">\n            <a class=\"content_cards_image_link\" href=\"https:\/\/isarta.com\/infos\/?p=58922\" target=\"_blank\"><img src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/Erreur-Linkedin.png\" alt=\"La pire erreur que vous puissiez faire dans votre r\u00c3\u00a9sum\u00c3\u00a9 LinkedIn, c\u2019est\u2026  \"><\/a>\n\t\t<\/div>\n<div class=\"content_cards_title\">\n\t\t<a class=\"content_cards_title_link\" href=\"https:\/\/isarta.com\/infos\/?p=58922\" target=\"_blank\">La pire erreur que vous puissiez faire dans votre r\u00c3\u00a9sum\u00c3\u00a9 LinkedIn, c\u2019est\u2026  <\/a>\n\t<\/div>\n<div class=\"content_cards_description\">\n\t\t<a class=\"content_cards_description_link\" href=\"https:\/\/isarta.com\/infos\/?p=58922\" target=\"_blank\"><br \/>\n\t\t\t\t\t<\/a>\n\t<\/div>\n<\/div>\n<div class=\"brdr2\"><\/div>\n<h2><img loading=\"lazy\" class=\"aligncenter wp-image-56104\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/06\/blog-blogging-blur-248533-300x200.jpg\" alt=\"\" width=\"479\" height=\"319\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/06\/blog-blogging-blur-248533-300x200.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/06\/blog-blogging-blur-248533-768x512.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/06\/blog-blogging-blur-248533-1024x683.jpg 1024w\" sizes=\"(max-width: 479px) 100vw, 479px\" \/><\/h2>\n<h2 class=\"p8\"><strong><span class=\"s1\" style=\"color: #000080;\"><span style=\"font-size: 24px;\">INSTAGRAM<\/span><\/span><\/strong><\/h2>\n<ul>\n<li class=\"p7\"><strong><span class=\"s1\" style=\"color: #000080;\">Avantages <\/span><\/strong><\/li>\n<\/ul>\n<p class=\"p5\" style=\"text-align: justify;\"><span class=\"s1\">Le r\u00e9seau social, qui appartient \u00e0 Facebook depuis le printemps 2012, est synonyme d\u2019engagement avec sa client\u00e8le. Tr\u00e8s intuitif et facile \u00e0 utiliser, <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/isarta.com\/infos\/?p=55603\" target=\"_blank\" rel=\"noopener\">Instagram&nbsp;tourne autour de la cr\u00e9ativit\u00e9<\/a><\/span>. M\u00eame les d\u00e9butants comprennent rapidement son utilisation. Comme sur Twitter, les mots-clics sont importants pour suivre une \u00ab&nbsp;conversation&nbsp;\u00bb. A noter le lancement, en juin 2018,<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/isarta.com\/infos\/?p=56425\" target=\"_blank\" rel=\"noopener\"> de sa plateforme vid\u00e9o, IGTV<\/a><\/span>.<\/span><\/p>\n<ul>\n<li class=\"p7\"><strong><span class=\"s1\" style=\"color: #000080;\">Inconv\u00e9nients <\/span><\/strong><\/li>\n<\/ul>\n<p class=\"p3\" style=\"text-align: justify;\"><span class=\"s1\">M\u00eame s\u2019il offre une version web depuis 2013, on ne peut pas publier Instagram&nbsp;si l\u2019on n\u2019a pas de t\u00e9l\u00e9phone intelligent car il a d&rsquo;abord \u00e9t\u00e9 cr\u00e9\u00e9 pour les mobiles. La cr\u00e9ativit\u00e9 et la fa\u00e7on de raconter une histoire (storytelling) sont <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/isarta.com\/infos\/?p=60614\" target=\"_blank\" rel=\"noopener\">des facteurs incontournables de son succ\u00e8s<\/a><\/span>.<\/span><\/p>\n<p><span style=\"color: #000080; font-size: 20px;\">Quelques articles pour en savoir plus sur Instagram pour les professionnels :<\/span><\/p>\n<div class=\" content_cards_card content_cards_domain_isarta-com\">\n<div class=\"content_cards_image\">\n            <a class=\"content_cards_image_link\" href=\"https:\/\/isarta.com\/infos\/?p=60614\" target=\"_blank\"><img src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/11\/The-North-Face-Instagram-Stories-Example-1024x514.jpg\" alt=\"Quelles sont les meilleures pratiques pour optimiser ses stories sur Instagram ?  \"><\/a>\n\t\t<\/div>\n<div class=\"content_cards_title\">\n\t\t<a class=\"content_cards_title_link\" href=\"https:\/\/isarta.com\/infos\/?p=60614\" target=\"_blank\">Quelles sont les meilleures pratiques pour optimiser ses stories sur Instagram ?  <\/a>\n\t<\/div>\n<div class=\"content_cards_description\">\n\t\t<a class=\"content_cards_description_link\" href=\"https:\/\/isarta.com\/infos\/?p=60614\" target=\"_blank\"><br \/>\n\t\t\t\t\t<\/a>\n\t<\/div>\n<\/div>\n<div class=\" content_cards_card content_cards_domain_isarta-com\">\n<div class=\"content_cards_image\">\n            <a class=\"content_cards_image_link\" href=\"https:\/\/isarta.com\/infos\/?p=59354\" target=\"_blank\"><img src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/10\/Instagram-ecommerceQC-1024x683.jpg\" alt=\"Instagram en affaires : les conseils d\u2019\u00c3\u2030lisabeth Rioux (Hoaka) et d\u2019Aniska Picard-Perron (O\u2019Terra)  \"><\/a>\n\t\t<\/div>\n<div class=\"content_cards_title\">\n\t\t<a class=\"content_cards_title_link\" href=\"https:\/\/isarta.com\/infos\/?p=59354\" target=\"_blank\">Instagram en affaires : les conseils d\u2019\u00c3\u2030lisabeth Rioux (Hoaka) et d\u2019Aniska Picard-Perron (O\u2019Terra)  <\/a>\n\t<\/div>\n<div class=\"content_cards_description\">\n\t\t<a class=\"content_cards_description_link\" href=\"https:\/\/isarta.com\/infos\/?p=59354\" target=\"_blank\"><br \/>\n\t\t\t\t\t<\/a>\n\t<\/div>\n<\/div>\n<div class=\" content_cards_card content_cards_domain_isarta-com\">\n<div class=\"content_cards_image\">\n            <a class=\"content_cards_image_link\" href=\"https:\/\/isarta.com\/infos\/?p=55698\" target=\"_blank\"><img src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/06\/blog-blogging-blur-248533-1024x683.jpg\" alt=\"Quels sont les crit\u00c3\u00a8res pris en compte par l\u2019algorithme d\u2019Instagram ?  \"><\/a>\n\t\t<\/div>\n<div class=\"content_cards_title\">\n\t\t<a class=\"content_cards_title_link\" href=\"https:\/\/isarta.com\/infos\/?p=55698\" target=\"_blank\">Quels sont les crit\u00c3\u00a8res pris en compte par l\u2019algorithme d\u2019Instagram ?  <\/a>\n\t<\/div>\n<div class=\"content_cards_description\">\n\t\t<a class=\"content_cards_description_link\" href=\"https:\/\/isarta.com\/infos\/?p=55698\" target=\"_blank\"><br \/>\n\t\t\t\t\t<\/a>\n\t<\/div>\n<\/div>\n<div class=\" content_cards_card content_cards_domain_isarta-com\">\n<div class=\"content_cards_image\">\n            <a class=\"content_cards_image_link\" href=\"https:\/\/isarta.com\/infos\/?p=55603https:\/\/isarta.com\/infos\/?p=55698\" target=\"_blank\"><img src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/06\/Instagram-like-facebook-1024x768.jpg\" alt=\"Les astuces pour r\u00c3\u00a9aliser des \u00c2\u00ab\u00c2\u00a0Stories\u00c2\u00a0\u00c2\u00bb cr\u00c3\u00a9atives sur Instagram  \"><\/a>\n\t\t<\/div>\n<div class=\"content_cards_title\">\n\t\t<a class=\"content_cards_title_link\" href=\"https:\/\/isarta.com\/infos\/?p=55603https:\/\/isarta.com\/infos\/?p=55698\" target=\"_blank\">Les astuces pour r\u00c3\u00a9aliser des \u00c2\u00ab\u00c2\u00a0Stories\u00c2\u00a0\u00c2\u00bb cr\u00c3\u00a9atives sur Instagram  <\/a>\n\t<\/div>\n<div class=\"content_cards_description\">\n\t\t<a class=\"content_cards_description_link\" href=\"https:\/\/isarta.com\/infos\/?p=55603https:\/\/isarta.com\/infos\/?p=55698\" target=\"_blank\"><br \/>\n\t\t\t\t\t<\/a>\n\t<\/div>\n<\/div>\n<div class=\" content_cards_card content_cards_domain_isarta-com\">\n<div class=\"content_cards_image\">\n            <a class=\"content_cards_image_link\" href=\"https:\/\/isarta.com\/infos\/?p=54493\" target=\"_blank\"><img src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/04\/reverbere-fernandez-gevaux-1024x685.jpg\" alt=\"\u00c2\u00ab\u00c2\u00a0La majorit\u00c3\u00a9 des entreprises qu\u00c3\u00a9b\u00c3\u00a9coises ont encore des progr\u00c3\u00a8s \u00c3\u00a0 faire sur Instagram\u00c2\u00a0\u00c2\u00bb  \"><\/a>\n\t\t<\/div>\n<div class=\"content_cards_title\">\n\t\t<a class=\"content_cards_title_link\" href=\"https:\/\/isarta.com\/infos\/?p=54493\" target=\"_blank\">\u00c2\u00ab\u00c2\u00a0La majorit\u00c3\u00a9 des entreprises qu\u00c3\u00a9b\u00c3\u00a9coises ont encore des progr\u00c3\u00a8s \u00c3\u00a0 faire sur Instagram\u00c2\u00a0\u00c2\u00bb  <\/a>\n\t<\/div>\n<div class=\"content_cards_description\">\n\t\t<a class=\"content_cards_description_link\" href=\"https:\/\/isarta.com\/infos\/?p=54493\" target=\"_blank\"><br \/>\n\t\t\t\t\t<\/a>\n\t<\/div>\n<\/div>\n<div class=\" content_cards_card content_cards_domain_isarta-com\">\n<div class=\"content_cards_image\">\n            <a class=\"content_cards_image_link\" href=\"https:\/\/isarta.com\/infos\/?p=60663\" target=\"_blank\"><img src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/11\/saulo-mohana-77106-unsplash-1024x681.jpg\" alt=\"Connaissez-vous la longueur optimale pour publier sur les r\u00c3\u00a9seaux sociaux ?  \"><\/a>\n\t\t<\/div>\n<div class=\"content_cards_title\">\n\t\t<a class=\"content_cards_title_link\" href=\"https:\/\/isarta.com\/infos\/?p=60663\" target=\"_blank\">Connaissez-vous la longueur optimale pour publier sur les r\u00c3\u00a9seaux sociaux ?  <\/a>\n\t<\/div>\n<div class=\"content_cards_description\">\n\t\t<a class=\"content_cards_description_link\" href=\"https:\/\/isarta.com\/infos\/?p=60663\" target=\"_blank\"><br \/>\n\t\t\t\t\t<\/a>\n\t<\/div>\n<\/div>\n<p style=\"text-align: center;\">\n<div class=\"brdr2\"><\/div>\n<figure class=\"wp-block-table\">\n<table class=\"has-subtle-light-gray-background-color has-fixed-layout has-background\">\n<thead>\n<tr>\n<th><strong>Les formations Isarta en lien avec le sujet<\/strong><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\n<div class=\" content_cards_card content_cards_domain_formations-isarta-com\">\n<div class=\"content_cards_image\">\n            <a class=\"content_cards_image_link\" href=\"https:\/\/formations.isarta.com\/reseaux-sociaux\" target=\"_blank\"><img src=\"https:\/\/formations.isarta.com\/images\/entete.jpg\" alt=\"Formations en M\u00e9dias sociaux - En ligne, Qu\u00e9bec, Montr\u00e9al | Isarta\"><\/a>\n\t\t<\/div>\n<div class=\"content_cards_title\">\n\t\t<a class=\"content_cards_title_link\" href=\"https:\/\/formations.isarta.com\/reseaux-sociaux\" target=\"_blank\">Formations en M\u00e9dias sociaux &#8211; En ligne, Qu\u00e9bec, Montr\u00e9al | Isarta<\/a>\n\t<\/div>\n<div class=\"content_cards_description\">\n\t\t<a class=\"content_cards_description_link\" href=\"https:\/\/formations.isarta.com\/reseaux-sociaux\" target=\"_blank\"><\/p>\n<p>Formations en marketing, communication, num\u00e9rique, digital, r\u00e9seaux sociaux. Classes virtuelles (webinaires interactifs \u00e0 distance), en salle ou en entreprise. Montr\u00e9al et partout au Qu\u00e9bec.<\/p>\n<p>\t\t<\/a>\n\t<\/div>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_13655\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/les-avantages-et-inconvenients-des-reseaux-sociaux-les-plus-populaires\/\"  data-item_title=\"Avantages et inconv\u00e9nients de Facebook, Twitter, LinkedIn et Instagram\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/02\/social-media-buttons1_1025082796_2020419548-1024x684.jpg\"  data-item_date=\"2015-02-01T17:15:40-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>On ne peut plus le nier, les r\u00e9seaux sociaux sont devenus des outils incontournables pour toutes les organisations &#8211; publiques et priv\u00e9es &#8211; qui veulent communiquer avec la population et\/ou leur client\u00e8le. Pourtant, nombre de ces organisations h\u00e9sitent \u00e0 prendre ce\u00a0virage. \u00c9videmment, il ne faut pas mettre tous ses \u0153ufs dans le m\u00eame panier alors peser le\u00a0pour et le contre demeure la meilleure m\u00e9thode pour \u00e9valuer chaque r\u00e9seau.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_13655\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/les-avantages-et-inconvenients-des-reseaux-sociaux-les-plus-populaires\/\"  data-item_title=\"Avantages et inconv\u00e9nients de Facebook, Twitter, LinkedIn et Instagram\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/02\/social-media-buttons1_1025082796_2020419548-1024x684.jpg\"  data-item_date=\"2015-02-01T17:15:40-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":13667,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[137,1],"tags":[840,1472,186,1487,233,185,576,224,1488,1330,202],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/13655"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=13655"}],"version-history":[{"count":16,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/13655\/revisions"}],"predecessor-version":[{"id":97090,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/13655\/revisions\/97090"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/13667"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=13655"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=13655"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=13655"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}