{"id":13736,"date":"2015-02-03T15:30:15","date_gmt":"2015-02-03T20:30:15","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=13736"},"modified":"2015-02-04T00:45:07","modified_gmt":"2015-02-04T05:45:07","slug":"publicite-le-super-bowl-ca-passe-egalement-par-le-web-et-les-apps","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/publicite-le-super-bowl-ca-passe-egalement-par-le-web-et-les-apps\/","title":{"rendered":"Marketing sportif: l&rsquo;effervescence du Web et des \u00ab\u00a0apps\u00a0\u00bb pour rejoindre sa cible"},"content":{"rendered":"<p style=\"text-align: justify;\"><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/02\/agence-publicite-internet.jpg\"><img loading=\"lazy\" class=\" size-medium wp-image-13745 aligncenter\" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/02\/agence-publicite-internet-300x132.jpg\" alt=\"agence-publicite-internet\" width=\"300\" height=\"132\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/02\/agence-publicite-internet-300x132.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/02\/agence-publicite-internet.jpg 899w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>Pendant\u00a0que l&rsquo;\u00e9dition 2015 du Super Bowl attirait\u00a0<a href=\"http:\/\/variety.com\/2015\/tv\/ratings\/super-bowl-ratings-hit-all-time-high-with-patriots-win-on-nbc-1201421267\/\">un nombre record de 114,4 millions de t\u00e9l\u00e9spectateurs pour les\u00a0\u00c9tats-Unis seulement<\/a>, le Web \u00e9tait aussi en pleine effervescence pour l&rsquo;\u00e9v\u00e9nement sportif le plus important de l&rsquo;ann\u00e9e au pays de l&rsquo;oncle Sam.<\/p>\n<p style=\"text-align: justify;\">D&rsquo;apr\u00e8s <a href=\"http:\/\/www.harrispollonline.com\/\">Harris Poll<\/a> qui a conduit un sondage quelques jours avant le match entre les Seahawks de Seattle et les Patriots de la Nouvelle-Angleterre, 46,7% des propri\u00e9taires \u00e9tasuniens de tablettes et\/ou t\u00e9l\u00e9phones \u00ab\u00a0intelligents\u00a0\u00bb avaient l&rsquo;intention d&rsquo;utiliser les r\u00e9seaux sociaux et diff\u00e9rentes\u00a0applications pour interagir durant l&rsquo;affrontement.<\/p>\n<p style=\"text-align: justify;\">En hausse de 40,6% par rapport \u00e0 l&rsquo;an dernier, l&rsquo;usage fait des communications mobiles\u00a0pour suivre les activit\u00e9s sportives et\/ou publicitaires\u00a0a \u00e9t\u00e9 multiple et parfois surprenant. Voyons voir:<\/p>\n<ul>\n<li style=\"text-align: justify;\">\u00c9changer dans les r\u00e9seaux sociaux, notamment via Facebook et Twitter: 32%;<\/li>\n<li style=\"text-align: justify;\">V\u00e9rifier le pointage et lire des informations sur le sujet via les applications sportives (ESPN, Sports Illustrated, NBC, etc.): 20%;<\/li>\n<li style=\"text-align: justify;\">Visionner des vid\u00e9os en lien avec le spectacle: 18%;<\/li>\n<li style=\"text-align: justify;\">V\u00e9rifier la temp\u00e9rature: 17%;<\/li>\n<li style=\"text-align: justify;\">Consulter les applications de restaurant pour la livraison de nourriture: 9%;<\/li>\n<li style=\"text-align: justify;\">Miser sur le match: 4%;<\/li>\n<li style=\"text-align: justify;\">Flirter sur des sites de rencontres: 3%.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Pour les publicitaires, Facebook et Twitter demeurent,\u00a0aujourd&rsquo;hui, le lieu virtuel\u00a0id\u00e9al o\u00f9 joindre cette masse de gens captifs et passionn\u00e9s. <a href=\"http:\/\/www.courrierinternational.com\/article\/2015\/02\/02\/moins-d-internautes-ont-utilise-facebook-l-an-dernier\">Car m\u00eame si Facebook a g\u00e9n\u00e9r\u00e9 une baisse de 9%\u00a0de ses utilisateurs actifs en 2014<\/a>, la plateforme reste, avec son\u00a0milliard d&rsquo;usagers, le forum privil\u00e9gi\u00e9 pour g\u00e9n\u00e9rer de lucratives affaires sur le Web.<\/p>\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_13736\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/publicite-le-super-bowl-ca-passe-egalement-par-le-web-et-les-apps\/\"  data-item_title=\"Marketing sportif: l&#039;effervescence du Web et des &quot;apps&quot; pour rejoindre sa cible\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/02\/agence-publicite-internet.jpg\"  data-item_date=\"2015-02-03T15:30:15-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Pendant que l&rsquo;\u00e9dition 2015 du Super Bowl attirait un nombre record de 114,4 millions de t\u00e9l\u00e9spectateurs pour les \u00c9tats-Unis seulement, le Web \u00e9tait aussi en pleine effervescence pour l&rsquo;\u00e9v\u00e9nement sportif le plus important de l&rsquo;ann\u00e9e au pays de l&rsquo;oncle Sam.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_13736\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/publicite-le-super-bowl-ca-passe-egalement-par-le-web-et-les-apps\/\"  data-item_title=\"Marketing sportif: l&#039;effervescence du Web et des &quot;apps&quot; pour rejoindre sa cible\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/02\/agence-publicite-internet.jpg\"  data-item_date=\"2015-02-03T15:30:15-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":13745,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[137,1],"tags":[186,1488],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/13736"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=13736"}],"version-history":[{"count":26,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/13736\/revisions"}],"predecessor-version":[{"id":13851,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/13736\/revisions\/13851"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/13745"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=13736"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=13736"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=13736"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}