{"id":13964,"date":"2015-02-05T16:34:26","date_gmt":"2015-02-05T21:34:26","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=13964"},"modified":"2015-02-10T02:44:51","modified_gmt":"2015-02-10T07:44:51","slug":"reseaux-sociaux-et-pme-un-guide-dutilisation-pour-twitter","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/reseaux-sociaux-et-pme-un-guide-dutilisation-pour-twitter\/","title":{"rendered":"R\u00e9seaux sociaux et PME: Un guide d&rsquo;utilisation pour d\u00e9buter avec Twitter"},"content":{"rendered":"<p class=\"p1\" style=\"text-align: justify;\"><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/01\/000000042888.jpg\"><img loading=\"lazy\" class=\" size-full wp-image-12691 aligncenter\" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/01\/000000042888.jpg\" alt=\"000000042888\" width=\"250\" height=\"250\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/01\/000000042888.jpg 250w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/01\/000000042888-50x50.jpg 50w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/01\/000000042888-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/a>Pour la plupart des petites et moyennes entreprises (PME), la courbe d\u2019apprentissage sur Twitter peut \u00eatre\u00a0difficile. Twitter \u00ab\u00a0poss\u00e8de\u00a0\u00bb ses codes propres qui peuvent en rebuter plusieurs moins\u00a0famili\u00e8res avec cette fa\u00e7on de communiquer: mots-clics, @mentions, tendances, retweets, etc..<\/p>\n<p class=\"p3\" style=\"text-align: justify;\"><span class=\"s1\">Selon <a href=\"http:\/\/www.socialbro.com\/\"><span class=\"s2\">SocialBro<\/span><\/a>, une solution de marketing pour Twitter, les entreprises perdent, en moyenne, 15 % de leurs nouveaux abonn\u00e9s dans les trois premi\u00e8res semaines lorsqu\u2019elles ne font pas assez d\u2019effort pour susciter l\u2019engagement.<\/span><\/p>\n<p class=\"p5\"><span class=\"s1\">Voici donc une petite liste de rappels pour bien utiliser Twitter:<\/span><\/p>\n<p class=\"p6\" style=\"text-align: justify;\"><span style=\"font-size: 12pt;\"><strong><span class=\"s1\" style=\"color: #000080;\">Profil<\/span><\/strong><\/span><\/p>\n<ul>\n<li class=\"li3\" style=\"text-align: justify;\"><span class=\"s1\">Votre biographie devrait contenir des mots-cl\u00e9s relatifs \u00e0 votre industrie et des informations g\u00e9n\u00e9riques concernant\u00a0votre entreprise;<\/span><\/li>\n<li class=\"li3\" style=\"text-align: justify;\"><span class=\"s1\">La photo de profil devrait \u00eatre de 500 X 500 pixels. Quant \u00e0 la photo de couverture, elle devrait \u00eatre de 1 500 X 500 pixels;<\/span><\/li>\n<li class=\"li5\" style=\"text-align: justify;\"><span class=\"s1\">N\u2019oubliez pas d\u2019ajouter votre site Web ainsi que votre localisation.<\/span><\/li>\n<\/ul>\n<p class=\"p6\"><span style=\"font-size: 12pt;\"><strong><span class=\"s1\" style=\"color: #000080;\">Vos tweets<\/span><\/strong><\/span><\/p>\n<ul>\n<li class=\"li3\" style=\"text-align: justify;\"><span class=\"s1\">Adoptez un ton moins formel sans \u00eatre pas trop familier, et utilisez-le dans toutes vos communications dans les r\u00e9seaux sociaux\u00a0;<\/span><\/li>\n<li class=\"li3\" style=\"text-align: justify;\"><span class=\"s1\">Publiez r\u00e9guli\u00e8rement. Pour gagner du temps, il vous est possible d&rsquo;en programmer quelques uns \u00e0 l&rsquo;avance. Toutefois, il ne faut pas perdre de vue que Twitter est un r\u00e9seau social en temps r\u00e9el. La spontan\u00e9it\u00e9 est de mise alors cet outil de programmation doit \u00eatre utilis\u00e9 avec parcimonie;<\/span><\/li>\n<li class=\"li5\" style=\"text-align: justify;\"><strong><span class=\"s1\" style=\"color: #000080;\">Utilisez les mots-clics les plus en vogue dans votre industrie. Selon <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/www.hubspot.com\/\"><span class=\"s2\">Hubspot<\/span><\/a><\/span>, les tweets contenant des mots-clics ont 33 % plus de chance d\u2019\u00eatre retweet\u00e9s que ceux qui n\u2019en n\u2019ont pas.<\/span><\/strong><\/li>\n<\/ul>\n<p class=\"p6\"><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/02\/etude-twitter-pme.jpg\"><img loading=\"lazy\" class=\" size-medium wp-image-13968 aligncenter\" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/02\/etude-twitter-pme-300x98.jpg\" alt=\"etude-twitter-pme\" width=\"300\" height=\"98\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/02\/etude-twitter-pme-300x98.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/02\/etude-twitter-pme.jpg 582w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p class=\"p6\"><span style=\"font-size: 12pt;\"><strong><span class=\"s1\" style=\"color: #000080;\">\u00c9coutez<\/span><\/strong><\/span><\/p>\n<ul>\n<li class=\"li3\" style=\"text-align: justify;\"><span class=\"s1\">Faites la veille des <span style=\"color: #000080;\"><strong>@mentions<\/strong><\/span>, du nom de votre entreprise ainsi que\u00a0des activit\u00e9s touchant\u00a0directement\u00a0votre industrie. Faites la m\u00eame chose pour les grands sujets d\u2019actualit\u00e9. Un outil gratuit, comme Hootsuite par exemple, peut vous aider;<\/span><\/li>\n<li class=\"li3\" style=\"text-align: justify;\"><span class=\"s1\">Il faut interagir avec les tweets qui vous <span style=\"color: #000080;\"><strong>@mentionnent<\/strong><\/span>, qu\u2019ils soient positifs ou n\u00e9gatifs. Utilisez la r\u00e9troaction re\u00e7ue pour am\u00e9liorer vos processus et vos services;<\/span><\/li>\n<li class=\"li5\" style=\"text-align: justify;\"><span class=\"s1\">Si vous utilisez Twitter principalement comme outil de service \u00e0 la client\u00e8le, il serait pr\u00e9f\u00e9rable d\u2019indiquer les heures o\u00f9 vous \u00eates pr\u00e9sents dans la biographie.<\/span><\/li>\n<\/ul>\n<p class=\"p6\"><span style=\"font-size: 12pt;\"><strong><span class=\"s1\" style=\"color: #000080;\">Vos abonn\u00e9s<\/span><\/strong><\/span><\/p>\n<ul>\n<li class=\"li3\" style=\"text-align: justify;\"><span class=\"s1\">Cr\u00e9ez des listes d\u2019utilisateurs Twitter par industrie, pertinence, localisation, etc. Celles-ci vous permettront de mieux analyser votre audience;<\/span><\/li>\n<li class=\"li3\" style=\"text-align: justify;\"><span class=\"s1\">Utilisez les <a href=\"https:\/\/analytics.twitter.com\/\"><span class=\"s2\">statistiques offertes par Twitter<\/span><\/a> pour obtenir plus d\u2019informations sur vos abonn\u00e9s. Celles-ci vous permettront de r\u00e9orienter vos messages et votre strat\u00e9gie\u00a0;<\/span><\/li>\n<li class=\"li5\" style=\"text-align: justify;\"><span class=\"s1\">Partagez du contenu non li\u00e9 \u00e0 votre entreprise et\/ou industrie. Des faits int\u00e9ressants et des conseils susciteront de l\u2019engagement avec vos abonn\u00e9s.<\/span><\/li>\n<\/ul>\n<p class=\"p6\" style=\"text-align: justify;\"><span style=\"font-size: 12pt;\"><strong><span class=\"s1\" style=\"color: #000080;\">Ayez une strat\u00e9gie<\/span><\/strong><\/span><\/p>\n<ul>\n<li class=\"li3\" style=\"text-align: justify;\"><span class=\"s1\">Votre communication sur Twitter doit faire partie int\u00e9grante d\u2019une strat\u00e9gie de communication globale. Vos objectifs sur Twitter doivent \u00eatre align\u00e9s sur les objectifs globaux de vos autres outils de communication\u00a0;<\/span><\/li>\n<li class=\"li3\" style=\"text-align: justify;\"><span class=\"s1\">D\u00e9terminez et analysez, enfin, diff\u00e9rents indicateurs de performance (KPI) tels que l\u2019augmentation du nombre d\u2019abonn\u00e9s, le nombre de visites sur votre site Web, etc.\u00a0<\/span><\/li>\n<\/ul>\n<p class=\"p3\">\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_13964\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  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