{"id":14064,"date":"2015-02-11T09:45:11","date_gmt":"2015-02-11T14:45:11","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=14064"},"modified":"2015-02-11T10:43:02","modified_gmt":"2015-02-11T15:43:02","slug":"instagram-tres-populaire-aupres-des-plus-grandes-marques","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/instagram-tres-populaire-aupres-des-plus-grandes-marques\/","title":{"rendered":"Instagram\u00a0: tr\u00e8s populaire aupr\u00e8s des plus grandes marques"},"content":{"rendered":"<p class=\"p3\" style=\"text-align: justify;\"><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/02\/screenshot1.jpg\"><img loading=\"lazy\" class=\" size-medium wp-image-14204 alignleft\" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/02\/screenshot1-169x300.jpg\" alt=\"screenshot1\" width=\"169\" height=\"300\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/02\/screenshot1-169x300.jpg 169w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/02\/screenshot1.jpg 480w\" sizes=\"(max-width: 169px) 100vw, 169px\" \/><\/a><span style=\"color: #000080;\"><strong>Rappelons d&rsquo;abord quelques faits \u00e0 propos d&rsquo;Instagram. L\u2019application sociale, qui appartient \u00e0 Facebook depuis le mois d\u2019avril 2012, a \u00e9t\u00e9 lanc\u00e9e en octobre 2010. En pr\u00e8s de cinq ans, elle a r\u00e9ussi \u00e0 rassembler plus de 300 millions d\u2019utilisateurs actifs mensuellement. 70 millions de photos y sont publi\u00e9es chaque jour et une vague d\u2019amour d\u00e9ferle sur ces photos puisque c\u2019est 2,5 millions de \u00abJ\u2019aime\u00bb qui y sont enregistr\u00e9s au quotidien.<\/strong><\/span><\/p>\n<p class=\"p3\" style=\"text-align: justify;\"><span class=\"s1\">Une entreprise de marketing sp\u00e9cialis\u00e9e dans l&rsquo;\u00e9tude des comportements sur\u00a0les r\u00e9seaux sociaux, <a href=\"http:\/\/simplymeasured.com\/\">Simply Measured<\/a>, s\u2019est donc bas\u00e9e sur le top <a href=\"http:\/\/www.bestglobalbrands.com\/2014\/ranking\/\"><span class=\"s2\">100 Interbrand<\/span><\/a>\u00a0pour r\u00e9aliser une \u00e9tude qui concerne Instagram et l&rsquo;utilisation qui en est faite par les grandes marques. <\/span><\/p>\n<p class=\"p3\" style=\"text-align: justify;\"><span class=\"s1\">Ainsi, dans le dernier trimestre de 2014, 86 % des marques pr\u00e9sentes dans le top 100 Interbrand ont un compte Instagram. Elles n\u2019\u00e9taient que 71 % \u00e0 en avoir un durant le m\u00eame trimestre en 2013.<span class=\"Apple-converted-space\">\u00a0 <\/span><strong><span style=\"color: #000080;\">Parmi les marques qui ont un compte, 42 sont suivies par plus de 100 000 personnes. <\/span><\/strong><\/span><\/p>\n<p class=\"p3\" style=\"text-align: justify;\"><span class=\"s1\">Environ 75% des marques de ce top 100 vont minimalement publier une photo ou une vid\u00e9o par semaine. Parmi celles-ci, les m\u00e9dias sont sans surprise les marques les plus actives. Les marques issues de l\u2019industrie de la mode et de l\u2019automobile suivent de pr\u00e8s. <\/span><\/p>\n<p class=\"p3\" style=\"text-align: justify;\"><span class=\"s1\">Le nombre moyen d\u2019engagements par publication (j\u2019aime et commentaires) a continu\u00e9 d\u2019augmenter, soit d\u2019environ 83 % en un an. <\/span><\/p>\n<p class=\"p3\" style=\"text-align: justify;\"><span class=\"s1\">L\u2019\u00e9tude de Simply Measured nous donne \u00e9galement quelques donn\u00e9es plut\u00f4t fascinantes\u00a0:<\/span><\/p>\n<ul>\n<li class=\"p3\" style=\"text-align: justify;\"><span class=\"s1\">La longueur moyenne du texte (dans les publications) est de 141 caract\u00e8res incluant les mots-clics. (Afin d\u2019\u00eatre mieux tweet\u00e9? La question se pose);<\/span><\/li>\n<li class=\"p3\" style=\"text-align: justify;\">Uniquement 38 % des publications vont contenir une ou des mentions (@Instagram par exemple);<\/li>\n<li class=\"p3\" style=\"text-align: justify;\">Les publications contenant une mention suscitent, en moyenne, plus de 37 % d\u2019engagement.<\/li>\n<\/ul>\n<p class=\"p3\" style=\"text-align: justify;\"><span class=\"s1\">Simply Measured a analys\u00e9 6 293 publications sur Instagram par 82 marques diff\u00e9rentes. Toutes ces publications ont re\u00e7u 129 448 millions de \u00ab\u00a0J\u2019aime\u00a0\u00bb ainsi que 1 415 million de commentaires. <\/span><\/p>\n<p class=\"p3\" style=\"text-align: justify;\"><span class=\"s1\">L\u2019\u00e9tude compl\u00e8te peut \u00eatre <a href=\"http:\/\/get.simplymeasured.com\/2014-q4-instagram-study.html\"><span class=\"s2\">t\u00e9l\u00e9charg\u00e9e ici.<\/span><\/a><b> <\/b><\/span><\/p>\n<p class=\"p3\" style=\"text-align: justify;\">\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_14064\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  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