{"id":14066,"date":"2015-02-11T09:35:04","date_gmt":"2015-02-11T14:35:04","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=14066"},"modified":"2015-02-11T10:46:02","modified_gmt":"2015-02-11T15:46:02","slug":"les-publicites-qui-ont-touche-la-cible-dans-les-dernieres-semaines","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/les-publicites-qui-ont-touche-la-cible-dans-les-dernieres-semaines\/","title":{"rendered":"Les publicit\u00e9s qui ont touch\u00e9 la cible dans les derni\u00e8res semaines"},"content":{"rendered":"<p><strong><span style=\"font-size: 12pt; color: #000080;\">Retour \u00e0 la recette gagnante pour St-Hubert<\/span><\/strong><\/p>\n<p class=\"p3\" style=\"text-align: justify;\"><span class=\"s1\">Apr\u00e8s avoir pr\u00e9sent\u00e9 des publicit\u00e9s beaucoup <a href=\"http:\/\/www.theglobeandmail.com\/report-on-business\/industry-news\/marketing\/some-consumers-suggest-st-hubert-crosses-line-with-chinese-ad\/article18920633\/\"><span class=\"s2\">moins int\u00e9ressantes<\/span><\/a>\u00a0qu printemps dernier, Saint-Hubert est revenu avec sa campagne mettant en sc\u00e8ne des vedettes qu\u00e9b\u00e9coises. Les deux messages de 15 secondes, cette fois avec Sugar Sammy et Michel Barrette, ont \u00e9t\u00e9 r\u00e9alis\u00e9s par le cin\u00e9aste Ricardo Trogi. Rares sont les campagnes qui durent aussi longtemps tout en gardant notre int\u00e9r\u00eat.<\/span><\/p>\n<p class=\"p3\"><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/9skgvRqGZgU\" width=\"425\" height=\"350\"><\/iframe><\/p>\n<p class=\"p1\"><em><span style=\"color: #333333;\"><strong><span style=\"line-height: 1.5;\">Agence : DentsuBos<\/span><\/strong><\/span><\/em><\/p>\n<p class=\"p1\"><span style=\"line-height: 1.5;\"><\/p>\n<div class=\"brdr\"><\/div>\n<p><\/span><\/p>\n<p class=\"p1\"><strong><span style=\"color: #000080;\">Une pub qui fait froid dans le dos<\/span><\/strong><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><span class=\"s1\">Si j&rsquo;\u00e9tais fumeur, je crois que le message r\u00e9alis\u00e9 pour la <a href=\"http:\/\/www.mondesansfumee.ca\/\"><span class=\"s2\">Semaine pour un Qu\u00e9bec sans tabac<\/span><\/a> me convaincrait d&rsquo;arr\u00eater sur-le-champ. On a tout utilis\u00e9 pour persuader les gens d&rsquo;arr\u00eater de fumer: l&rsquo;<a href=\"http:\/\/info-tabac.ca\/semaine-quebecoise-1999-pierre-legare-un-porte-parole-en-or\/#.VMbvo_6G_4c\"><span class=\"s2\">humour<\/span><\/a>, les statistiques et les messages chocs. Cette ann\u00e9e, c&rsquo;est cette\u00a0derni\u00e8re avenue (tr\u00e8s percutante) qui a \u00e9t\u00e9 privil\u00e9gi\u00e9e.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b><i>Agence : Pub Point Com<\/i><\/b><\/span><\/p>\n<p class=\"p1\">\n<div class=\"brdr\"><\/div>\n<p class=\"p1\"><span class=\"s1\" style=\"color: #000080; font-size: 12pt;\"><b>Une production qu\u00e9b\u00e9coise pour Dove<\/b><\/span><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><span class=\"s1\">Dove, qui a produit la <a href=\"http:\/\/isarta.com\/infos\/?p=12892\"><span class=\"s2\">campagne du si\u00e8cle<\/span><\/a> selon le magazine Advertising Age, s&rsquo;est associ\u00e9e avec 1One et Apollos Studios, deux compagnies qu\u00e9b\u00e9coises, pour sa derni\u00e8re publicit\u00e9 intitul\u00e9e <i>Love your curls<\/i>.<\/span><\/p>\n<p class=\"p1\"><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/Oyj3hRRoTQU\" width=\"425\" height=\"350\"><\/iframe><\/p>\n<p class=\"p1\"><span class=\"s1\"><b><i>Agence: Ogilvy Paris<\/i><\/b><\/span><\/p>\n<p class=\"p1\">\n<div class=\"brdr\"><\/div>\n<p class=\"p4\"><span class=\"s1\" style=\"color: #000080; font-size: 12pt;\"><b>Bieber et Calvin Klein<\/b><\/span><\/p>\n<p class=\"p4\" style=\"text-align: justify;\"><span class=\"s1\">La visibilit\u00e9 que donnent les grandes vedettes \u00e0 une marque d\u00e9passe souvent la publicit\u00e9 elle-m\u00eame. En choisissant Justin Bieber comme porte-parole, l\u2019entreprise Calvin Klein a fait parler d\u2019elle tout le mois de janvier (retouches sur les photos, comparaison avec d&rsquo;autres ambassadeurs de marque, etc.). <\/span><\/p>\n<p class=\"p4\" style=\"text-align: justify;\"><span class=\"s1\">Une parodie de la publicit\u00e9, con\u00e7ue et diffus\u00e9e par l&rsquo;\u00e9quipe de SNL, a notamment fait r\u00e9agir M. Bieber sur son compte Twitter. Et fait parler de la marque, bien entendu.<\/span><\/p>\n<p class=\"p4\" style=\"text-align: justify;\"><strong><span style=\"color: #000080;\">Publicit\u00e9 originale:<\/span><\/strong><\/p>\n<p class=\"p4\" style=\"text-align: justify;\"><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/K0t-aBAYym8\" width=\"425\" height=\"350\"><\/iframe><\/p>\n<p class=\"p4\"><strong><span class=\"s1\" style=\"color: #000080;\">Parodie SNL:<\/span><\/strong><\/p>\n<p class=\"p4\"><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/oemvMjIsvdI\" width=\"425\" height=\"350\"><\/iframe><\/p>\n<p class=\"p4\"><span class=\"s1\"><b><i>Agence : Calvin Klein, agence interne<\/i><\/b><\/span><\/p>\n<p class=\"p4\">\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_14066\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/les-publicites-qui-ont-touche-la-cible-dans-les-dernieres-semaines\/\"  data-item_title=\"Les publicit\u00e9s qui ont touch\u00e9 la cible dans les derni\u00e8res semaines\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/02\/Fotolia_34894048_S.jpg\"  data-item_date=\"2015-02-11T09:35:04-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>&#8211; Retour \u00e0 la recette gagnante pour St-Hubert<br \/>\n&#8211; Une pub qui fait froid dans le dos<br \/>\n&#8211; Une production qu\u00e9b\u00e9coise pour Dove<br \/>\n&#8211; Une pub originale<br \/>\n&#8211; Bieber et Calvin Klein<br \/>\n&#8211; Parodie SNL<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_14066\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/les-publicites-qui-ont-touche-la-cible-dans-les-dernieres-semaines\/\"  data-item_title=\"Les publicit\u00e9s qui ont touch\u00e9 la cible dans les derni\u00e8res semaines\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/02\/Fotolia_34894048_S.jpg\"  data-item_date=\"2015-02-11T09:35:04-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":2,"featured_media":14208,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[137],"tags":[1176],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/14066"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=14066"}],"version-history":[{"count":8,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/14066\/revisions"}],"predecessor-version":[{"id":14222,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/14066\/revisions\/14222"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/14208"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=14066"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=14066"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=14066"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}