{"id":14302,"date":"2015-02-18T11:05:41","date_gmt":"2015-02-18T16:05:41","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=14302"},"modified":"2015-02-18T17:10:59","modified_gmt":"2015-02-18T22:10:59","slug":"nouvelles-publicites-dynamiques-pour-facebok","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/nouvelles-publicites-dynamiques-pour-facebok\/","title":{"rendered":"Nouvelles publicit\u00e9s dynamiques pour Facebook"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong><span style=\"color: #000080;\"><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/02\/facebook-ads1.png\"><img loading=\"lazy\" class=\"  wp-image-14750 size-medium aligncenter\" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/02\/facebook-ads1-300x185.png\" alt=\"\" width=\"300\" height=\"185\" \/><\/a><\/span><\/strong><strong><span style=\"color: #000080;\">Facebook n&rsquo;arr\u00eate pas le progr\u00e8s en termes de nouveaut\u00e9s publicitaires.\u00a0Apr\u00e8s avoir <a style=\"color: #000080;\" href=\"https:\/\/www.facebook.com\/business\/news\/Score-de-pertinence\">annonc\u00e9<\/a> la semaine derni\u00e8re qu&rsquo;elle noterait d\u00e9sormais la pertinence des publicit\u00e9s de ses annonceurs, l&rsquo;entreprise a <a style=\"color: #000080;\" href=\"https:\/\/www.facebook.com\/business\/news\/product-ads\">d\u00e9voil\u00e9<\/a> mardi son nouveau produit : les publicit\u00e9s de produits dynamiques (Dynamic Product Ads).<\/span><\/strong><\/p>\n<p style=\"text-align: justify;\">Disponible sur toutes les plateformes, cette solution permettra aux annonceurs de t\u00e9l\u00e9charger leur catalogue de produits et d&rsquo;en faire la promotion aupr\u00e8s des 1,4 milliards d&rsquo;abonn\u00e9s du r\u00e9seau.<\/p>\n<p style=\"text-align: justify;\">Avec l&rsquo;aide de la base de donn\u00e9es de Facebook, les produits choisis pourront \u00eatre publicis\u00e9s aupr\u00e8s d&rsquo;un auditoire cible, au moment opportun.<\/p>\n<p style=\"text-align: justify;\">Parmi les possibilit\u00e9s offertes, les annonceurs pourront cibler :<\/p>\n<ul style=\"text-align: justify;\">\n<li>les visiteurs de pages sp\u00e9cifiques de leur site Web<\/li>\n<li>des consommateurs partageant des int\u00e9r\u00eats ou des caract\u00e9ristiques sociod\u00e9mographiques pr\u00e9cises.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Facebook pourra aussi reconna\u00eetre si un produit n&rsquo;est plus disponible en stock et ainsi cesser d&rsquo;en faire la promotion.<\/p>\n<p style=\"text-align: justify;\">Pour faire le lien entre Facebook et le site Web des annonceurs, il faudra passer par <a href=\"https:\/\/www.facebook.com\/business\/a\/online-sales\/dynamic-product-ads\">quelques \u00e9tapes suppl\u00e9mentaires<\/a>. Par rapport aux publicit\u00e9s traditionnelles ou encore aux publications commandit\u00e9es, tr\u00e8s simples et rapides \u00e0 mettre en place, les publicit\u00e9s de produits Facebook n\u00e9cessiteront un peu plus de travail.<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000080;\"><strong>Concurrencer Google<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\">Avec Dynamic Product Ads, Facebook vient concurrencer Google sur son propre terrain. Le c\u00f4t\u00e9 social pourra donner une port\u00e9e encore plus grande \u00e0 ces publicit\u00e9s. De ce fait, les produits et les offres qui sauront r\u00e9ellement se d\u00e9marquer auront encore une fois un net avantage sur les autres.<\/p>\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_14302\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/nouvelles-publicites-dynamiques-pour-facebok\/\"  data-item_title=\"Nouvelles publicit\u00e9s dynamiques pour Facebook\"  data-item_date=\"2015-02-18T11:05:41-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Facebook n&rsquo;arr\u00eate pas le progr\u00e8s en termes de nouveaut\u00e9s publicitaires. Apr\u00e8s avoir annonc\u00e9 la semaine derni\u00e8re qu&rsquo;elle noterait d\u00e9sormais la pertinence des publicit\u00e9s de ses annonceurs, l&rsquo;entreprise a d\u00e9voil\u00e9 mardi son nouveau produit : les publicit\u00e9s de produits dynamiques (Dynamic Product Ads).<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_14302\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/nouvelles-publicites-dynamiques-pour-facebok\/\"  data-item_title=\"Nouvelles publicit\u00e9s dynamiques pour Facebook\"  data-item_date=\"2015-02-18T11:05:41-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[137,1],"tags":[186,206],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/14302"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=14302"}],"version-history":[{"count":8,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/14302\/revisions"}],"predecessor-version":[{"id":14751,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/14302\/revisions\/14751"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=14302"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=14302"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=14302"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}