{"id":14853,"date":"2015-02-20T16:00:03","date_gmt":"2015-02-20T21:00:03","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=14853"},"modified":"2015-02-20T17:21:24","modified_gmt":"2015-02-20T22:21:24","slug":"les-agences-quebecoises-se-sont-illustrees-aux-prix-cassies","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/les-agences-quebecoises-se-sont-illustrees-aux-prix-cassies\/","title":{"rendered":"Les agences qu\u00e9b\u00e9coises se sont illustr\u00e9es aux prix Cassies"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong><span style=\"color: #000080;\"><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/02\/cassies.gif\"><img loading=\"lazy\" class=\" wp-image-14854 size-full aligncenter\" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/02\/cassies.gif\" alt=\"cassies\" width=\"220\" height=\"124\" \/><\/a>Le chiffre 13 a port\u00e9 bonheur aux huit agences qu\u00e9b\u00e9coises et \u00e0 leurs clients lors de la remise des prestigieux prix Cassies, qui s&rsquo;est d\u00e9roul\u00e9e hier soir \u00e0 Toronto.\u00a0<\/span><\/strong><\/p>\n<p style=\"text-align: justify;\">13 campagnes r\u00e9alis\u00e9es par des agences qu\u00e9b\u00e9coises ont \u00e9t\u00e9 r\u00e9compens\u00e9es le 19 f\u00e9vrier dernier aux Cassies. Uniques en leur genre, ces prix sont attribu\u00e9s par un jury de professionnels de l&rsquo;industrie, sur la base d&rsquo;\u00e9tudes de cas concr\u00e8tes. Ils r\u00e9compensent l&rsquo;efficacit\u00e9 exceptionnelle avec laquelle les agences ont su\u00a0r\u00e9pondre aux besoins sp\u00e9cifiques de leurs clients.<\/p>\n<p style=\"text-align: justify;\">En tout, ce sont 60 prix qui ont \u00e9t\u00e9 remis \u00e0 des campagnes de communications-marketing canadiennes.<\/p>\n<p style=\"text-align: justify;\"><strong><span style=\"color: #000080;\">Le prix d&rsquo;Or<\/span><\/strong> a \u00e9t\u00e9 attribu\u00e9 \u00e0\u00a0<span style=\"color: #000080;\">Publicis Montr\u00e9al<\/span> pour <span style=\"color: #000080;\">Ubisoft<\/span> et la campagne <em>Watch Dogs Live <\/em>(doubl\u00e9 dans les cat\u00e9gories C\u2019est bien parti et Meilleure combinaison message-m\u00e9dia).<\/p>\n<p style=\"text-align: justify;\"><strong><span style=\"color: #000080;\">Les prix d&rsquo;Argent<\/span><\/strong> sont revenus:<\/p>\n<p style=\"text-align: justify;\">&#8211; \u00e0 <span style=\"color: #000080;\">Cossette<\/span> pour <span style=\"color: #000080;\">McDonald\u2019s<\/span> avec la campagne <em>Oeuf McMuffin \u00e0 290 calories<\/em>\u00a0(dans la cat\u00e9gorie \u00c9v\u00e9nements \u2013 saisonniers et \u00e0 court terme);<\/p>\n<p style=\"text-align: justify;\">&#8211; \u00e0 <span style=\"color: #000080;\">Havas Worldwide Canada<\/span> pour <span style=\"color: #000080;\">Volkswagen<\/span> et la campagne\u00a0<em>D\u00e9compte <\/em>(dans la cat\u00e9gorie \u00c9v\u00e9nements-saisonniers et \u00e0 court terme);<\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/02\/eleveurs-de-porcs-du-qc.gif\"><img loading=\"lazy\" class=\"  wp-image-14855 alignleft\" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/02\/eleveurs-de-porcs-du-qc-300x111.gif\" alt=\"eleveurs de porcs du qc\" width=\"149\" height=\"55\" \/><\/a>&#8211; et\u00a0\u00e0\u00a0<span style=\"color: #000080;\">Lg2<\/span> pour deux clients: \u00a0<span style=\"color: #000080;\">Agropur<\/span> et la campagne <em>Oka: Qu\u00e9bec\u2019s original <\/em><em>treasure, since 1863<\/em>\u00a0(dans la cat\u00e9gorie \u00c9v\u00e9nements \u2013 saisonniers et \u00e0 court terme) et <span style=\"color: #000080;\">Les \u00c9leveurs de porcs du Qu\u00e9bec<\/span> et la campagne <em>32 coupes. 32 \u00e9motions. <\/em>(dans la cat\u00e9gorie Succ\u00e8s prolong\u00e9).<\/p>\n<p style=\"text-align: justify;\"><strong><span style=\"color: #000080;\">Les prix Bronze<\/span><\/strong> ont quant \u00e0 eux \u00e9t\u00e9 remis:<\/p>\n<p style=\"text-align: justify;\">&#8211; \u00e0\u00a0<span style=\"color: #000080;\">Cossette<\/span> pour <em><span style=\"color: #000080;\">La Presse<\/span>\u00a0<\/em>et la campagne de lancement de <em>La Presse+<\/em> (doubl\u00e9 dans les cat\u00e9gories Meilleur lancement et\u00a0Divertissement\/contenu\/m\u00e9dias);<\/p>\n<p style=\"text-align: justify;\">&#8211; \u00e0\u00a0<span style=\"color: #000080;\">Havas Worldwide Canada<\/span> pour <span style=\"color: #000080;\">Volkswagen<\/span> et la\u00a0campagne <em>Who&rsquo;da thought<\/em>\u00a0(dans la cat\u00e9gorie \u00c9v\u00e9nements \u2013 saisonniers et \u00e0 court terme);<\/p>\n<p style=\"text-align: justify;\">&#8211; \u00e0\u00a0<span style=\"color: #000080;\">Marketel<\/span> pour le <span style=\"color: #000080;\">Fonds de solidarit\u00e9 FTQ<\/span> et la campagne <em>Le Fonds: 30%\u00a0de plus <\/em>(dans la cat\u00e9gorie Succ\u00e8s prolong\u00e9);<\/p>\n<p style=\"text-align: justify;\">&#8211; \u00e0\u00a0<span style=\"color: #000080;\">Sid Lee<\/span> pour <span style=\"color: #000080;\">S\u00e9lections Chartier<\/span> et la campagne <em>Where No Wine Has Gone<\/em> Before (dans la cat\u00e9gorie C\u2019est bien parti);<\/p>\n<p style=\"text-align: justify;\">&#8211; \u00e0\u00a0<span style=\"color: #000080;\">Tank<\/span> pour <span style=\"color: #000080;\">Workopolis<\/span> et la campagne <em>The morning after<\/em>\u00a0(dans la cat\u00e9gorie \u00c9v\u00e9nements \u2013 saisonniers et \u00e0 court terme);<\/p>\n<p style=\"text-align: justify;\">&#8211; et enfin \u00e0\u00a0<span style=\"color: #000080;\">Taxi<\/span> pour <span style=\"color: #000080;\">Kraft<\/span> et la campagne\u00a0<em>Plaisir coupable\u00a0<\/em>(dans la cat\u00e9gorie Produits emball\u00e9s).<\/p>\n<p style=\"text-align: justify;\">Pour retrouver ces campagnes, ainsi que les anciennes \u00e9tudes de cas r\u00e9compens\u00e9es, rendez-vous sur le site de <a href=\"http:\/\/cassies.ca\/Home\/Index_splash\">Cassies<\/a>.<\/p>\n<p style=\"text-align: justify;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/ZGSe2wtjcUI\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: justify;\">\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span 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