{"id":15127,"date":"2015-02-27T10:40:20","date_gmt":"2015-02-27T15:40:20","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=15127"},"modified":"2015-03-03T07:04:05","modified_gmt":"2015-03-03T12:04:05","slug":"les-infographies-du-mois","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/les-infographies-du-mois\/","title":{"rendered":"Les infographies du mois"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"color: #000080;\"><strong><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/02\/337-statistique-19.jpeg\"><img loading=\"lazy\" class=\"aligncenter wp-image-15217 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/02\/337-statistique-19.jpeg\" alt=\"337-statistique-19\" width=\"268\" height=\"176\" \/><\/a>L\u2019achat programmatique et la Saint-Valentin<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\">L\u2019achat programmatique est un sujet \u00e0 la mode cette ann\u00e9e. Je vous propose donc deux infographies \u00e0 ce propos.<\/p>\n<p style=\"text-align: justify;\">Dans la\u00a0<a href=\"http:\/\/s1.edi-static.fr\/Img\/INFOGRAPHIE\/2015\/2\/250741\/Voyage-dans-histoire-programmatique-demain--F.jpg\">premi\u00e8re<\/a>, Sociomantic retrace l\u2019histoire de la programmatique, en passant par la premi\u00e8re publication d&rsquo;une banni\u00e8re publicitaire Web en 1994 ou encore la naissance du <em>real-time bidding<\/em> en 2009.<\/p>\n<p style=\"text-align: justify;\">Dans la\u00a0<a href=\"http:\/\/s1.edi-static.fr\/Img\/INFOGRAPHIE\/2015\/2\/250645\/Real-Time-Bidding-outil-mieux-cibler-ses-clients-adapter-ses-F.jpg\">seconde<\/a>, on a profit\u00e9 de l\u2019arriv\u00e9e de la Saint-Valentin pour illustrer comment l\u2019achat programmatique peut aider les annonceurs \u00e0 tirer profit de cette f\u00eate, o\u00f9 il se d\u00e9pense\u00a0<a href=\"http:\/\/www.usnews.com\/news\/blogs\/data-mine\/2015\/02\/11\/valentines-day-spending-to-approach-19-billion\">\u00e9norm\u00e9ment d\u2019argent<\/a>.<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000080;\"><strong>Lego, marque la plus puissante du monde<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\">En f\u00e9vrier, Lego a \u00e9t\u00e9 nomm\u00e9 la <a href=\"http:\/\/www.forbes.com\/sites\/kathryndill\/2015\/02\/19\/lego-tops-global-ranking-of-the-most-powerful-brands-in-2015\/\">marque la plus puissante<\/a> au monde.\u00a0<a href=\"http:\/\/www.focusur.fr\/marques\/2014\/10\/16\/histoire-lego-infographie\">Voyez comment<\/a>\u00a0l&rsquo;entreprise cr\u00e9\u00e9e en 1932 dans l&rsquo;atelier d&rsquo;un menuisier au ch\u00f4mage du nom de Ole Kirk Christiansen a \u00e9volu\u00e9 pour devenir aujourd\u2019hui un des plus gros fabricants de jouets au monde.<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000080;\"><strong>Quelle est l&rsquo;efficacit\u00e9 de vos publicit\u00e9s Web?<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\">Dans un <a href=\"http:\/\/isarta.com\/infos\/?p=13749\">article<\/a> publi\u00e9 en f\u00e9vrier sur Isarta Infos, David Carle citait une \u00e9tude de Google qui stipulait que 56% des impressions publicitaires \u00e9taient invisibles aux yeux des internautes.<\/p>\n<p style=\"text-align: justify;\">Une \u00e9tude de Kantar Media, dont les constats sont <a href=\"http:\/\/frenchweb.fr\/57-des-publicites-ne-sont-pas-vues-par-les-internautes\/183358#6VwjICKEhGSpSyf6.99\">illustr\u00e9s ici<\/a>, arrive \u00e0 un constat quasi similaire. En effet, 57% des publicit\u00e9s diffus\u00e9es dans le march\u00e9 fran\u00e7ais ne sont pas vues par les internautes.<\/p>\n<p style=\"text-align: justify;\">\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_15127\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/les-infographies-du-mois\/\"  data-item_title=\"Les infographies du mois\"  data-item_date=\"2015-02-27T10:40:20-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Retour sur les infographies marquantes parues en f\u00e9vrier. <\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_15127\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/les-infographies-du-mois\/\"  data-item_title=\"Les infographies du mois\"  data-item_date=\"2015-02-27T10:40:20-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[206],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/15127"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=15127"}],"version-history":[{"count":6,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/15127\/revisions"}],"predecessor-version":[{"id":15219,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/15127\/revisions\/15219"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=15127"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=15127"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=15127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}