{"id":15134,"date":"2015-03-01T05:01:46","date_gmt":"2015-03-01T10:01:46","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=15134"},"modified":"2015-03-01T06:13:22","modified_gmt":"2015-03-01T11:13:22","slug":"le-super-ciblage-latout-de-la-publicite-video-digitale","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/le-super-ciblage-latout-de-la-publicite-video-digitale\/","title":{"rendered":"Le \u00ab\u00a0super-ciblage\u00a0\u00bb: l&rsquo;atout de la publicit\u00e9 vid\u00e9o digitale"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong><span style=\"color: #000080;\"><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/02\/102401_idee-concept-et-cible-trois-choses-a-ne-pas-negliger-en-marketing-web-tete-0203688407719.jpg\"><img loading=\"lazy\" class=\"aligncenter wp-image-15137 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/02\/102401_idee-concept-et-cible-trois-choses-a-ne-pas-negliger-en-marketing-web-tete-0203688407719.jpg\" alt=\"102401_idee-concept-et-cible-trois-choses-a-ne-pas-negliger-en-marketing-web-tete-0203688407719\" width=\"291\" height=\"155\" \/><\/a>Les annonceurs canadiens\u00a0d\u00e9finissent des crit\u00e8res de ciblage tr\u00e8s avanc\u00e9s lors de la conception de publicit\u00e9s vid\u00e9o digitales, informait hier\u00a0Videology.\u00a0<\/span><\/strong><\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/www.videologygroup.com\/\">Videology<\/a>, l&rsquo;une des plus importantes plateformes de cr\u00e9ation de publicit\u00e9 vid\u00e9o digitale, \u00e9tablit chaque trimestre des statistiques pour mieux comprendre comment ses clients utilisent ses services. Les r\u00e9sultats du dernier trimestre 2014 sont parus hier, et il en ressort que les annonceurs canadiens ont besoin de crit\u00e8res de ciblage avanc\u00e9s et pr\u00e9cis pour concevoir leurs publicit\u00e9s vid\u00e9o digitales.<\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/02\/ciblage-.gif\"><img loading=\"lazy\" class=\"alignleft wp-image-15135 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/02\/ciblage-.gif\" alt=\"ciblage\" width=\"319\" height=\"298\" \/><\/a>Sur cette p\u00e9riode, plus de 9 impressions sur 10 ont \u00e9t\u00e9 g\u00e9n\u00e9r\u00e9es en se basant sur des crit\u00e8res tels que le <span style=\"color: #000000;\"><strong>g\u00e9ociblage<\/strong><\/span> (pour plus du tiers de annonceurs canadiens) ou le <span style=\"color: #000000;\"><strong>ciblage comportemental<\/strong><\/span> (\u00e0 27%).<\/p>\n<p style=\"text-align: justify;\">Les publicit\u00e9s vid\u00e9o digitales concern\u00e9es par ce \u00ab\u00a0super-ciblage\u00a0\u00bb n&rsquo;\u00e9taient pas seulement destin\u00e9es \u00e0 des terminaux mobiles. Selon Videology, 63% des campagnes ont \u00e9t\u00e9 programm\u00e9es pour des ordinateurs, et 34% comprenaient un volet mobile, seul ou avec\u00a0ordinateur ou TV connect\u00e9e.<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000080;\"><b>Augmenter les d\u00e9penses en publicit\u00e9 vid\u00e9o digitale<\/b><\/span><\/p>\n<p style=\"text-align: justify;\">Cet usage cons\u00e9quent du \u00ab\u00a0super-ciblage\u00a0\u00bb\u00a0n&rsquo;a rien d&rsquo;\u00e9tonnant: en octobre 2014, au cours d&rsquo;une enqu\u00eate\u00a0men\u00e9e <a href=\"http:\/\/www.adnetworkcanada.com\/\">Ad Network Canada<\/a> et <a href=\"http:\/\/www.marketingmag.ca\/\">Marketing Magazine<\/a>,\u00a045% des professionnels du marketing canadiens ont d\u00e9clar\u00e9 que la possibilit\u00e9 de d\u00e9finir des crit\u00e8res de ciblage avanc\u00e9s \u00e9tait l&rsquo;atout num\u00e9ro un de la publicit\u00e9 vid\u00e9o digitale. Un atout effectivement non n\u00e9gligeable, quand on sait que 74% des internautes se d\u00e9clarent frustr\u00e9s et agac\u00e9s lorsqu&rsquo;un contenu qui n&rsquo;a rien \u00e0 voir avec leurs int\u00e9r\u00eats appara\u00eet sur leur \u00e9cran.<\/p>\n<p style=\"text-align: justify;\">Une \u00e9tude de <a href=\"http:\/\/www.salesforce.com\/ca\/marketing-cloud\/overview\/\">Salesforce Marketing Cloud<\/a> indique \u00e9galement que 70% des marketeurs canadiens pr\u00e9voient d&rsquo;augmenter leurs d\u00e9penses en publicit\u00e9 vid\u00e9o digitale en 2015. Le site eMarketer estime que ces d\u00e9penses devraient atteindre 289 millions de dollars cette ann\u00e9e, contre 232 millions en 2014.<\/p>\n<p style=\"text-align: justify;\">\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_15134\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/le-super-ciblage-latout-de-la-publicite-video-digitale\/\"  data-item_title=\"Le &quot;super-ciblage&quot;: l&#039;atout de la publicit\u00e9 vid\u00e9o digitale\"  data-item_date=\"2015-03-01T05:01:46-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Les annonceurs canadiens d\u00e9finissent des crit\u00e8res de ciblage tr\u00e8s avanc\u00e9s lors de la conception de publicit\u00e9s vid\u00e9o digitales. <\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_15134\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/le-super-ciblage-latout-de-la-publicite-video-digitale\/\"  data-item_title=\"Le &quot;super-ciblage&quot;: l&#039;atout de la publicit\u00e9 vid\u00e9o digitale\"  data-item_date=\"2015-03-01T05:01:46-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":37,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[137,3],"tags":[1176],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/15134"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=15134"}],"version-history":[{"count":9,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/15134\/revisions"}],"predecessor-version":[{"id":15267,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/15134\/revisions\/15267"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=15134"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=15134"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=15134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}