{"id":15847,"date":"2015-03-16T07:02:55","date_gmt":"2015-03-16T11:02:55","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=15847"},"modified":"2015-03-16T17:03:28","modified_gmt":"2015-03-16T21:03:28","slug":"la-nouvelle-experience-mobile-de-guinness-offre-le-verre-de-biere-parfait-pour-celebrer-la-saint-patrick","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/la-nouvelle-experience-mobile-de-guinness-offre-le-verre-de-biere-parfait-pour-celebrer-la-saint-patrick\/","title":{"rendered":"La nouvelle exp\u00e9rience mobile de Guinness offre le verre de bi\u00e8re parfait pour c\u00e9l\u00e9brer la Saint Patrick"},"content":{"rendered":"<p class=\"p2\" style=\"text-align: justify;\"><strong><span style=\"color: #000080;\">Quoi de mieux pour c\u00e9l\u00e9brer la Saint Patrick qu\u2019une bi\u00e8re irlandaise, parfaitement vers\u00e9e ? C\u2019est ce qu\u2019offre aux consommateurs la fameuse marque de bi\u00e8re Guinness de Diageo. <\/span><\/strong><\/p>\n<p class=\"p2\" style=\"text-align: justify;\"><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/03\/Guinness-St-Patricks-Day-visual.jpg\"><img loading=\"lazy\" class=\"alignleft wp-image-15848 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/03\/Guinness-St-Patricks-Day-visual-683x1024.jpg\" alt=\"Guinness - St-Patrick's Day visual\" width=\"152\" height=\"228\" \/><\/a>En effet, dans sa plus r\u00e9cente campagne, Guinness met les consommateurs au d\u00e9fi de se verser parfaitement une bi\u00e8re au f\u00fbt en pr\u00e9paration pour les c\u00e9l\u00e9brations de la Saint Patrick.<\/p>\n<p class=\"p2\" style=\"text-align: justify;\">Cr\u00e9\u00e9e par l\u2019agence <a href=\"http:\/\/traffikgroup.com\/\">Traffik<\/a> et orchestr\u00e9e par <a href=\"http:\/\/www.caratcanada.com\/fr\/\">Carat<\/a>, la campagne de la Saint Patrick erst d\u00e9ploy\u00e9e en affichage ext\u00e9rieur, en t\u00e9l\u00e9 ainsi qu\u2019\u00e0 travers plusieurs tactiques num\u00e9riques multiplateforme.<\/p>\n<p class=\"p2\" style=\"text-align: justify;\">L\u2019ex\u00e9cution la plus percutante est sans doute l\u2019unit\u00e9 publicitaire mobile \u00ab\u00a0<strong><a href=\"http:\/\/locationserve.com\/guinness\/tiltPour_r4\/\">tilt to pour<\/a><\/strong>\u00a0\u00bb , qui invite les utilisateurs \u00e0 se servir un verre de Guinness parfait en inclinant leur appareil mobile dans un sens puis dans l\u2019autre. D\u00e9velop\u00e9e par l\u2019agence <a href=\"http:\/\/addictivemobility.com\/\">Addictive Mobility<\/a>, il s\u2019agit de la premi\u00e8re publicit\u00e9 interactive d\u00e9ploy\u00e9e par un brasseur, mettant de l\u2019avant l\u2019interaction \u00ab tilt to pour\u00bb.<\/p>\n<p class=\"p1\" style=\"text-align: justify;\">Une fois que les consommateurs ont ma\u00eetris\u00e9 leur technique \u00e0 l\u2019int\u00e9rieur de l\u2019unit\u00e9 publicitaire, ils sont redirig\u00e9s vers <a href=\"https:\/\/guinnessspd.ca\/\">GuinnessSPD.ca<\/a>, un microsite qui permet aux visiteurs de situer un bar \u00e0 proximit\u00e9, o\u00f9 ils pourront d\u00e9guster une chope parfaite de Guinness lors de la Saint Patrick.<\/p>\n<p class=\"p1\" style=\"text-align: justify;\">Notons que Diageo a initi\u00e9 le concept \u201ctilt to pour\u201d dans la cat\u00e9gorie des boissons alcoolis\u00e9es, ayant \u00e9t\u00e9 le premier \u00e0 l\u2019utiliser sur plateforme mobile avec Smirnoff Ice, une ex\u00e9cution d\u00e9velopp\u00e9e \u00e9galement par Addictive Mobility.<\/p>\n<p class=\"p1\" style=\"text-align: justify;\">\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_15847\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/la-nouvelle-experience-mobile-de-guinness-offre-le-verre-de-biere-parfait-pour-celebrer-la-saint-patrick\/\"  data-item_title=\"La nouvelle exp\u00e9rience mobile de Guinness offre le verre de bi\u00e8re parfait pour c\u00e9l\u00e9brer la Saint Patrick\"  data-item_date=\"2015-03-16T07:02:55-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Quoi de mieux pour c\u00e9l\u00e9brer la Saint Patrick qu\u2019une bi\u00e8re irlandaise, parfaitement vers\u00e9e ? C\u2019est ce qu\u2019offre aux consommateurs la fameuse marque de bi\u00e8re Guinness de Diageo.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_15847\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/la-nouvelle-experience-mobile-de-guinness-offre-le-verre-de-biere-parfait-pour-celebrer-la-saint-patrick\/\"  data-item_title=\"La nouvelle exp\u00e9rience mobile de Guinness offre le verre de bi\u00e8re parfait pour c\u00e9l\u00e9brer la Saint Patrick\"  data-item_date=\"2015-03-16T07:02:55-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[117],"tags":[],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/15847"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=15847"}],"version-history":[{"count":3,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/15847\/revisions"}],"predecessor-version":[{"id":15850,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/15847\/revisions\/15850"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=15847"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=15847"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=15847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}