{"id":16353,"date":"2015-03-26T12:05:05","date_gmt":"2015-03-26T16:05:05","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=16353"},"modified":"2015-04-09T16:35:00","modified_gmt":"2015-04-09T20:35:00","slug":"tam-tamtbwa-met-en-lumiere-les-valeurs-humaines-de-co-operators","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/tam-tamtbwa-met-en-lumiere-les-valeurs-humaines-de-co-operators\/","title":{"rendered":"Pub: TAM-TAM\\TBWA met en lumi\u00e8re les valeurs humaines de Co-operators"},"content":{"rendered":"<p class=\"p1\" style=\"text-align: justify;\"><strong><span class=\"s1\"><span style=\"color: #000080;\"><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/03\/Co-operators-still-frame.png\"><img loading=\"lazy\" class=\"aligncenter wp-image-16354 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/03\/Co-operators-still-frame-1024x573.png\" alt=\"Co-operators still frame\" width=\"390\" height=\"218\" \/><\/a><\/span><\/span><\/strong><\/p>\n<p class=\"p1\"><strong><span class=\"s1\"><span style=\"color: #000080;\">Le 26 mars 2015 \u2013\u00a0TAM-TAM\\TBWA signe une\u00a0nouvelle offensive t\u00e9l\u00e9 pour\u00a0Co-operators d\u00e9ploy\u00e9e en deux volets.<\/span> <\/span><\/strong><\/p>\n<p class=\"p1\"><span class=\"s1\">Le premier concerne l\u2019assurance habitation\u00a0et comprend un message t\u00e9l\u00e9 de 30 secondes. Le second volet vient quant \u00e0 lui d\u00e9montrer\u00a0les valeurs fondamentales de Co-operators, soit l\u2019entraide et la coop\u00e9ration,\u00a0alors que l\u2019assureur partage deux messages de 15 secondes avec deux fondations\u00a0qu\u2019il a \u00e0 c\u0153ur.<\/span><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/wSqBjoeWBas\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p1\"><span class=\"s1\">Dans l\u2019un des messages, Bruno Pelletier invite le grand public\u00a0\u00e0\u00a0soutenir la <a href=\"https:\/\/fqc.qc.ca\/\">Fondation qu\u00e9b\u00e9coise du cancer<\/a>, dont il est porte-parole. Dans le\u00a0second message, c\u2019est Nicolas Ciccone qui parle au nom de la <a href=\"http:\/\/www.autisme.qc.ca\/\">F\u00e9d\u00e9ration\u00a0qu\u00e9b\u00e9coise de l\u2019autisme<\/a>,\u00a0afin d\u2019inciter le grand\u00a0public \u00e0 appuyer\u00a0la cause. Ces deux derniers messages sont diffus\u00e9s dans le cadre de la\u00a0commandite de l\u2019\u00e9mission\u00a0Au secours de\u00a0B\u00e9atrice,\u00a0sur les ondes de TVA.<\/span><\/p>\n<blockquote>\n<p class=\"p1\" style=\"text-align: justify;\"><span style=\"font-size: 12pt;\">Nous sommes tr\u00e8s fiers de\u00a0nos nouvelles publicit\u00e9s t\u00e9l\u00e9 qui repr\u00e9sentent parfaitement les\u00a0valeurs v\u00e9hicul\u00e9es par notre entreprise. Les aspects humain et coop\u00e9ratif sont\u00a0au c\u0153ur de nos d\u00e9cisions. Il \u00e9tait donc\u00a0tout naturel de choisir cette voie \u00bb explique\u00a0Karine Potvin, directrice marketing.<\/span><\/p>\n<\/blockquote>\n<p class=\"p1\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/g93a9wtZGFA\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/QMR4_3eYfgM\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p1\"><strong><span class=\"s1\" style=\"color: #000080;\">\u00c0 propos de TAM-TAM\\TBWA<\/span><\/strong><\/p>\n<p class=\"p1\"><span class=\"s1\">Agence qu\u00e9b\u00e9coise et ind\u00e9pendante, <a href=\"http:\/\/www.tamtamtbwa.com\/fr\/index.html\">TAM-TAM<\/a> fait\u00a0avancer de petites et grandes marques avec une approche disruptive qui touche \u00e0\u00a0toutes les disciplines de communication. Depuis 1997,\u00a0l\u2019entreprise est affili\u00e9e\u00a0\u00e0\u00a0TBWA, un r\u00e9seau de premier plan class\u00e9 parmi les\u00a0dix plus grands au monde avec des clients comme Nissan et Apple. Le groupe\u00a0compte 275 agences r\u00e9parties dans une\u00a0centaine de pays dont le Canada avec des\u00a0bureaux \u00e0 Montr\u00e9al et Toronto.<\/span><\/p>\n<p class=\"p2\">\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_16353\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/tam-tamtbwa-met-en-lumiere-les-valeurs-humaines-de-co-operators\/\"  data-item_title=\"Pub: TAM-TAM\\TBWA met en lumi\u00e8re les valeurs humaines de Co-operators\"  data-item_date=\"2015-03-26T12:05:05-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>TAM-TAM\\TBWA signe une nouvelle offensive t\u00e9l\u00e9 pour Co-operators d\u00e9ploy\u00e9e en deux volets.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_16353\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/tam-tamtbwa-met-en-lumiere-les-valeurs-humaines-de-co-operators\/\"  data-item_title=\"Pub: TAM-TAM\\TBWA met en lumi\u00e8re les valeurs humaines de Co-operators\"  data-item_date=\"2015-03-26T12:05:05-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[117],"tags":[1176],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/16353"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=16353"}],"version-history":[{"count":6,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/16353\/revisions"}],"predecessor-version":[{"id":17057,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/16353\/revisions\/17057"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=16353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=16353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=16353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}